Need By Sunday at 830pm Assignment 2: Client Marketing Plan Outline (Portfolio Competency)

Client Name

Credit Union Radio, a subsidiary of Push Button Productions

Plan Objective

Within the tiny target market of credit union marketing executives, increase high quality leads by 3-5 per month. 

Project Deliverable

Written Strategic Marketing Plan due October 27, 2019

Project Description

Credit Union Radio, a subsidiary of Push Button Productions, specializes in high quality audio marketing content for the credit union and regional bank markets. Credit Union Radio offers creative and music development, script writing, and of course, production for ads, jingles, logos, on-hold, ringtones, podcasts and more.  CUR is only interested in credit union marketing executives that know the value of audio and have the budget for it. The owners have discovered that it is not productive to start with a broader group and spend a lot of time trying to sell them on audio. Therefore, the marketing plan will be tightly confined to messaging for that target group. The places that these credit union executives can be reached is extremely exclusive: mostly through word of mouth, trade shows and tightly targeted Google ads. Any distribution channels for proposed campaigns that are outside of these exclusive areas would need to be carefully justified with sourced support, but the client is definitely open to ideas.  The class marketing team will need to consider both the client interview as well as their own independent research to craft a strategic marketing plan.  The plan will include objectives (the things the plan aims to accomplish), strategies (the big, main ways to achieve them), supporting tactics (the specific campaigns or efforts), and action steps (the check lists), all in keeping with the client's goals as the ultimate guide.

Resources, Links, and Assets

Digital Media (sample list, non-exhaustive): 

Push Button Productions Credit Union Radio Push Button Facebook