Company research project

MT311 Operations and Quality Management

Fall 2019

Team Research Project

Tyler Valencia Riley Krakosky

Damien Montelongo Gallegos

Alcohol industry top beer brands in the US. 1. Budweiser

2. Corona

3. Michelob Ultra

Budweiser Mission Statement —

Be the world’s beer company, Enrich and entertain a global audience, Deliver superior returns to our shareholders.

- created by using barley malt, rice, water, hops and yeast. Malt gives color and the sugar that is needed for the beer to ferment. Yeast is key in the flavor. The hops gives the beer spice, aroma and bitterness.

- A company since 1876 - Nicknamed “King of beers”

Corona Mission Statement —

To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectation, in order to contribute to the economic and social development of Mexico as well as growing as a multinational competitor in the beverage market, inspiring pride, passion.

- Created by using the ingredients barley malt, rice and/or corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabiliser

- Began distribution in 1925

Michelob Ultra Mission Statement —

WE'RE MORE THAN JUST A BEER COMPANY

We are proud of our history and heritage and remain committed to brewing the great-tasting, high-quality beers that have satisfied beer drinkers for generations.

- Created using the finest barley malt, select grains, all-imported hops and a pure-cultured yeast strain. The special choice of grains combined with the extended mashing process produces a smooth, refreshing beer with fewer carbohydrates.

- Began distributing in 2002

Competition/Rivalry Budweiser Revenue in the US = $15B

Corona Revenue in the US= $7.02B

Michelob Ultra Revenue in the US= $568M

Corona and Michelob Ultra has higher increases per month than budweiser

All three beer brands advertise their brands with TV commercials especially during Major Sport games like the Superbowl and the World Series.

Beer companies advertise their product more than any other Alcohol products.

References https://www.newsweek.com/green-2016/top-green-companies-us-2016

https://www.redbooks.com/top-beer-advertisers-by-media-spend/

https://www.budweiser.com/

https://www.coronausa.com/

www.michelobultra.com

Budweiser 4 Sustainability Goals

1. Renewable Electricity and Carbon Reduction.

- CO2 emissions will be reduced by 25%

2. Water Stewardship

-All facilities will be engaged in water efficiency efforts

3. Smart Agriculture

- All farmers will be highly skilled, connected, and financially empowered.

4. Circular Packaging

- All packaging will be made from recycled content

Corona’s / Michelob Ultra Initiatives Corona

A week in June of 2019 Corona accepted plastic waste as payment for their beer as an initiative to clean the oceans.

“Plastic don’t belong in paradise” was the famous slogan during the time period which generated a lot of support from the public.

Michelob Ultra

Launches initiative “Contract for Change” supporting farmers transition to Organic Production

farmers participating in 'Contract for Change' will benefit from the ability to sell organic crops other than barley that are grown in the rotation

Primary Emphasis Budweiser - (Economic) Budweiser plans to use 100% of recycled material and using 100% renewable energy sources to help the economy.

Corona - (Environmental) Corona plans to generate more profit by using initiatives that make people feel good for helping out the planet for example the “Plastic for Corona” initiative.

Michelob Ultra -(People) Michelob Ultras primary goal is to help American Farmers transition to Organic products building support from the public for taking care of American Farmers and trying to create a healthier beer.

References https://www.anheuser-busch.com/newsroom/20071/04/anheuser-busch-announce s-u-s--2025-sustainability-goals.html

https://medium.com/instant-sponsor/budweiser-seeks-a-more-purposeful-marketin g-message-ae9437633f6d

https://www.adweek.com/brand-marketing/corona-will-accept-plastic-waste-as-pay ment-to-combat-ocean-pollution/

https://www.prnewswire.com/news-releases/michelob-ultra-pure-gold-launches-init iative-supporting-farmers-transition-to-organic-production-300881229.html