Porter′s Five Forces Analysis

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_____________________________________________________________________________________________________________________ Approval date: February 2018 Project outline template Effective date: February 2018 Template owner: Barbara Miller; Martin Senior Latest Revision: January 2018 Revision date: Page 1 of 4

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

PROJECT OUTLINE - ASSIGNMENT SHEET ______________________________________________________________________________

Course Number BBA6001 Course Title: Business Development and

Strategy

Program BBA Lecturer Ed Schofield

Assignment Type Turnitin submission

Assignment Name

Final Project – Literature Review

Semester 6 Hand-out date: w/c 22nd March

Campus / Learning Level

Bulle / 6 Hand-in date: On Turnitin before 3pm on Monday 5th July

Overall Grade Weighting %

50% Grade Distribution %

100% Individual

Hand-in Place: Turnitin on Moodle

Assignment overview:

The assignment is to carry out a literature review on a subject of the individual students’ choice.

Overall aim:

The aim of the assignment is to carry out a literature review of between 1200 and 1400 words

from the domain of strategic management or associated domains of management theory. These

must be validated and authorized by your class tutor. The student is required to use a maximum

of 5 academic articles from which they reference the content of their work. The requirement is

then to use the content of the academic research to show their knowledge and understanding of

their chosen theories or concepts and then to explain the relevance, importance and application

of the chosen model or concept in relation to industry examples from the world of hospitality, thus

showing the link between theory and practice.

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

Learning Outcomes and Transferable Skills: • LO1 Critically appraise the application of key strategic management models within the world

of hospitality

Transferable skills assessed: TS3 Information literacy TS6 Learning how to Learn Resources Available: The requirement is to use the library databases to identify appropriate sources relating to the chosen strategic management model (or concept). The preferred database is Emerald, and the sources should be from peer-reviewed sources only. This, therefore, excludes business sources found on other databases such as ProQuest. Articles provided as course resources on Moodle may be used in your selection of articles. Exceptionally, a report may be used as a data source, for example, if the chosen subject is Franchising, then the use of the US Franchise Fee guide may be a good source to present how the importance and application of the theory are relevant in today’s world of Hospitality.

Structure or Task: Learning Descriptor

1. Introduction The model/concept is to be presented and explained. This may be in bullet point format, a fully- referenced copy and paste from an academic source, or simply a written explanation (maximum of 100 words).

• Knowledge

• Cognitive Skills

• Transferable Skills

2. Current Literature Your goal is to review academic literature in your chosen subject area. The 5 articles should be from no earlier than 2011. You are to present the different academic views on your subject matter, critically analyzing the views in relation to the current importance of the business application of the model/concept in the world of Hospitality and associated industries. You are to synthesise these academic views and to give your own interpretation, ensuring that they are referenced accordingly, with either in text citations or direct quotations (approx. 900-1000 words). It is anticipated that the views will be extracted from any section of any of the 5 articles, however, the relevance of the results of the pieces of research may well allow

• Knowledge

• Cognitive Skills

• Transferable Skills

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

for a more critical assessment of the validity and importance of the model/concept chosen.

3. Conclusion This should be a summary of what you have presented and conclude with your position on the importance and/or application of the chosen model/concept (100- 200 words).

• Knowledge

• Cognitive

• Transferable Skills

4. References You are required to present your reference list at the end of your literature review. This assessment is an academic exercise, and hence in text referencing is required. The suggested minimum is one reference every 3 sentences. You are permitted to submit and resubmit your work up to the due date. Please submit your work on a Word document

• Knowledge

• Transferable Skills

Learning Descriptor Task Weight

Knowledge Task All

40%

Cognitive Task All

30%

Transferable Skills Task All

30%

FINAL GRADE 100%

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.

Grading Rubric