Project three

12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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Project One Guidelines and Rubric

Competency

In this project, you will demonstrate your mastery of the following competency:

U�lize informa�on from industry and scholarly sources to inform problem solving and decision making

Scenario

You are the sales department manager for a U.S.-based company that builds engines for the automo�ve manufacturing industry.

Your company is considering diversifying into other business opportuni�es where your motors can be sold in order to bolster the

company’s por�olio and increase revenue. Based on your knowledge of the na�onal sales landscape, your manager would like you to

conduct preliminary research and prepare a presenta�on with your recommenda�on for opportunity in a new industry that will allow

for this diversifica�on through a new sales division and increased sales. You have been asked to make your presenta�on at the next

stakeholder mee�ng, where you will address internal stakeholders from across the company as well as external stakeholders such as

customers, investors, and suppliers.

As a preliminary step in developing this presenta�on, your manager would like to see an execu�ve summary of your research

findings and evaluate your decision modeling.

Direc�ons

Part 1: Define

You will first conduct research on the U.S.-based automo�ve manufacturing industry using the Shapiro Library database links

provided in the suppor�ng materials sec�on below. Then, prepare an analysis report that addresses the following:

1. Define the problem.

a. Explain the type of qualita�ve and quan�ta�ve data you will be targe�ng in your research.

2. Provide a broad descrip�on of the U.S. automo�ve manufacturing industry and its net worth. Include:

a. Total net worth of the industry

b. Sales by region

c. Sales by fuel type: electric, hybrid, and gas

3. Describe the current trends in the automo�ve market.

a. The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid

b. Trends in customer demands such as vehicle color, extra features, and styles

c. Trends in the body types of vehicles sold (SUVs, trucks, sedans)

Part 2: Research

In Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and

scholarly resources to inform your decision, prepare an industry analysis report that includes the following:

1. Provide a broad descrip�on of the new industry.

a. Describe the overall a�rac�veness of the industry.

i. Is this a growing industry?

ii. Is this an industry that has a lot of growth poten�al?

iii. What outside factors are affec�ng its growth?

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12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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b. Iden�fy the factors that have allowed compe�tors to be successful in this industry thus far.

c. Summarize the overall net worth of the industry.

i. How is the industry currently trending?

d. Summarize the sales by region.

e. Define expected growth areas.

2. Describe the current market trends for the new industry.

a. What products or services are trending?

b. What are some current customer demands?

3. Perform a Porter’s Five Forces analysis to determine the poten�al success of moving into this new industry.

a. Explain your ra�onale.

Part 3: Compare

Compare the two industries and summarize your findings.

1. Perform a Porter’s Five Forces analysis to compare the two industries.

2. Summarize how your findings address the problem.

What to Submit

To complete this project, submit an execu�ve summary report of 3 to 4 pages using the provided templates. Sources should be cited

according to APA style.

Suppor�ng Materials

The following resources support your work on the project:

Project One Template

Porter’s Five Forces Analysis Template

Shapiro Library Database: IBISWorld

Shapiro Library Database: MarketLine

Project One Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement

(55%) Not Evident (0%) Value

Define the

Problem

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Defines the problem,

including describing

the types of data

needed

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include inaccurate

defini�on of the

problem or

iden�fica�on of the

types of data

Does not a�empt

criterion

5

Descrip�on of the

U.S. Automo�ve

Manufacturing

Industry

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Provides a broad

descrip�on of the

U.S. automo�ve

manufacturing

industry and its net

worth

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include descrip�ons

lacking in detail or

inaccurate

descrip�ons

Does not a�empt

criterion

10

Current

Automo�ve

Exceeds proficiency

in an excep�onally

Describes the

current automo�ve

Shows progress

toward proficiency

Does not a�empt

criterion

10

12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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Automo�ve

Market Trends

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

current automo�ve

market trends

toward proficiency,

but with errors or

omissions; areas for

improvement may

include missing key

components or

inaccurate

descrip�ons

criterion

Descrip�on of the

New Industry

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Provides a broad

descrip�on of the

new industry

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include missing key

components or

inaccurate

descrip�ons

Does not a�empt

criterion

10

Current Market

Trends for the New

Industry

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Describes the

current market

trends for the new

industry

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include inaccurate

trends or incomplete

descrip�ons

Does not a�empt

criterion

10

Perform a Porter’s

Five Forces

Analysis Based on

the New Industry

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Performs a Porter’s

Five Forces analysis

based on the new

industry details to

determine the

poten�al success of

moving into this

industry

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include incomplete

model or missing

ra�onale

Does not a�empt

criterion

10

Perform a Porter’s

Five Forces

Analysis to

Compare Both

Industries

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Performs a Porter’s

Five Forces analysis

to compare both

industries

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include missing

model components

or inaccurate

comparison of

industries

Does not a�empt

criterion

10

Summary of

Findings

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Summarizes how

findings address the

problem

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include summary

lacking in detail or

not addressing the

Does not a�empt

criterion

15

12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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not addressing the

problem

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

10

Total: 100%

12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

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12/13/2020 Project One Guidelines and Rubric - BUS-225-H2504 Crit Bus Skills for Success 20EW2

https://learn.snhu.edu/d2l/le/content/576888/viewContent/10527739/View 6/6

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