Order 1105093: Project Management

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ProjectManagement-CaseStudy.docx

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Evaluating the Use and Application of Project Management Theory and Methodologies

You should write a report:

Evaluating the application of the Agile methodology in the Tesco Contactless Club card Project, see details provided.

You should use the following format:

· Business Report Format

· The report should be 1.5 line-spaced, 12-point font, Times New Roman, or Arial;

· Include references and a bibliography.

2200 words (+ Appendices)

Word Document

Note: Demonstrate a critical appreciation of project management theory and methodologies with an in depth knowledge of project management tools and techniques to define, plan and deliver successful projects in your industry/business area.

Assessment Criteria	Weight	<35%	35%-39%	40% - 49%	50% - 59%	60% - 69%	>=70%
Depth of knowledge and systematic understanding of project management (PM) theory & methodologies	30%	Lack of understanding and knowledge of PM theory and methodology evidenced	Limited knowledge or understanding of project management theory or methodology	Reasonable knowledge and understanding of PM theory and methodology demonstrated	Good knowledge and understanding of PM theory and methodology demonstrated	Very good knowledge and understanding of PM theory and methodology demonstrated	Comprehensive knowledge and understanding of PM theory & methodology demonstrated with appropriate examples
Critical evaluation of the use of PM methodologies in own subject area	30%	Very limited descriptive style of use of PM methodology in own subject area	Description of use of methodology in own subject area	Some analysis and evaluation of the use of PM methodology in own subject area	Some analysis and evaluation of the use of PM methodology in own subject area, supported by a few references	Good analysis of use of PM methodology in own area, identifying pros and cons of use supported by references	Excellent analysis of use of PM methodology in own area, with evaluation well supported by relevant references.
Report Readability	10%	Poor expression and serious grammar and spelling issues	Report with spelling and grammar issues, making it difficult to follow.	Report with some spelling and grammar issues. Largely readable.	Report with minor spelling and grammar issues. Readable.	Well expressed report, with good readability.	Well expressed report, clear, logical and highly readable
Report Structure	10%	Poorly structured report	Poorly structured report, not following given report structure	Specified report structure used	Report mostly logically structured	Report logically structured throughout,	Excellent, well presented & logically structured report, with good use of references & appendices
References	20%	Poor references & citation	Less than 3 high quality references (Books and Journal Papers) Harvard format not followed	Less than 5 high quality references (Books and Journal Papers) Harvard format followed	Less than 8 high quality references (Books and Journal Papers)	Less than 10 high quality references (Books and Journal Papers) and a Bibliography	More than 10 high quality references (Books and Journal Papers) and a Bibliography

Tesco’s Contactless ClubCard Project (Case study)

Supermarket giant Tesco launched its contactless Clubcard on 7th July 2017.

Chief customer officer Alessandra Bellini said: "We've listened to customers and we're delighted to have made Clubcard even simpler and easier to use, introducing a brand-new contactless card, an upgraded Clubcard app, and added to our list of partners too. Clubcard is the most rewarding loyalty scheme in the sector and we're looking forward to seeing how customers respond to the improvements."

Thames Card Technology has completed a project with Tesco to launch the UK’s first contactless loyalty card programme. With 66% of global shoppers enrolled in loyalty programmes (Nielsen) and cardholders spending between 12-18% more than other customers (Accenture), loyalty schemes are a key differentiator for UK retailers. The completely redesigned card increases security and value for customers, and gives Tesco greater brand recognition and actionable data. Several million cards are now in the hands of customers and many more will be issued over the coming months.

Simon Pepperdine, Tesco Clubcard Project Manager, said, “Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us. We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use by working in partnership with Thames to introduce a brand new contactless card.”

“This project is a milestone for Thames, Tesco and UK loyalty,” adds Paul Underwood, Managing Director of Thames Card Technology. “Contactless payments are proving to be a huge hit with consumers so it’s exciting to apply its security and convenience to loyalty. The brief required a number of technologies and design innovations to come together in a short time for an extremely large, high-profile launch. As the strategic partner of choice for UK loyalty cards, we put our team to work on getting the new colour for the card core just right and brought in a suite of new machinery. Millions of Tesco Clubcards have now been issued from our secure bureau”

Thames has now completed the personalisation, processing and issuance of 750,000 card packs per week over the course of the project for Tesco.

https://contactlessintelligence.com/2017/07/11/tesco-taps-thames-card-technology-for-next-gen-loyalty-clubcard/ Accessed 2/9/2017