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PROJECT MANAGEMENT

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TOPICS

PROJECT IDEA

PROBLEM ANALYSIS

PROJECT ANALYSIS

PRJOJECT ALTERNATIVES

WORK BREAKDOWN STRUCTURE

PROJECT TASK PLANNING

PROJECT ESTIMATE

PROFIT COMPARISION / NPV

RISK ANALYSIS

CONCLUSION

PROJECT IDEA

Create a mobile application for shopping.

Unique idea is to promote offers on only selected category

The Offer doesn’t encourage online shopping.

Connecting the retailer and consumer to increase the volume of sale in selected outlets and it’s products.

The category is mainly identified as FMCG

PROBLEM ANALYSIS

Shopping trend has moved to online for almost all categories

The retailer & departmental stores loses revenue cause of e-commerce trends and consumer behaviour.

To retain the traditional shopping trend and to bridge the gap between retailer and consumer.

New market entrants will have to spend more and publicity for promotion.

PROJECT ANALYSIS

A –App users to get the promotional offers with store location and validity of offer and limited offer data.

B – Subscribed App users receives offers of store / product offers including regular customers trailing sale

C – Offer coupon or voucher code to avail stores through access key in mobile

  BENEFITS LIMITATIONS COSTS RISKS
A Potential Buyers and assured for Sale Reaches the limit audience uses the smart phone with the app Low Beat the competition of shopping app who uses different market strategy
B Offer reaches to the all customers including regular retail store visitor with latest product & Store offers Store offer restricts customers into region with uncertain sale monitor Average Cooperation partners might not be willing to pay
C Coupons are valid for selective products focused purchase of a product Online coupons reaches random customer who can accessible for a single range of product High Conditional vouchers can indirectly spoil store image as well as the brand image also customer might go confusion to organize shopping plan.

PROJECT ALTERNATIVES

ALTERNATIVE A   DURATION   DURATION
TASK NAME START DATE FINISH DATE ALTERNATE B START DATE FINISH DATE
Project Administration 04-01-2016 10-01-2016 04-01-2016 15-01-2016
Data Manipulation 11-01-2016 17-02-2016 16-01-2016 04-04-2016
Design 18-02-2016 29-02-2016 05-04-2016 22-04-2016
Technical Run/Debugging 01-03-2016 03-03-2016 23-04-2016 25-04-2016
Hosting & Testing 04-03-2016 11-03-2016 26-04-2016 03-05-2016
Publish & Delivery 12-03-2016 14-03-2016 04-05-2016 06-05-2016
  ALTERNATIVES
Duration 1 2 3 4
Descriptions A B A B A B A B
If the Project increases the retailer/brand tagged in app        
Whether the App listed retailer/brand increase sale          
Whether the brand image of store/product be increased        
Will the walk-in to store increase?        
Will the purchase trend change?        
Whether the app useful for the mobile users?        

WORK BREAK DOWN STRUCTURE

SO App

Project Management

Strategy & Design

APP Development

Testing & Production

Graphics & User Interface

Content Creation

Hosting Support

Design Database

Design Front End

Configuration

Network Integration

Mobile User Navigation

Storyboard

Link App with Database

Accebility Access

Design

End User Licensing

Mpping & Requirement

Style Guide

Publish Fusion GPS

Contract

Project Initiation

Requirement Gathering

Project Plan

App/Web Design

Content Management System

Image Source Design Style

GANTT CHART FOR ALTERNATE A

WORK BREAK DOWN B

SO App

Project Management

Aquisition

APP Development

Testing & Production

Content Creation

Hosting Support

Configuration

Network Integration

Product Data

Link App with Database

Accebility Access

Design

Mpping & Requirement

Publish Fusion GPS

Project Planning

Project Initiation

Requirement/Appointing

Front End App/Web Design

Database Design

Image Source Design Style

Retail/Store Data

Offer Data Manipulation

Location Access

GANTT CHART FOR ALTERNATE B

PROJECT TASK PLAN

TASK NAME DURATION
Kick Off Meeting 1 Day
Resource Calculation Planning 3 Days
Budget Plan of the Project 2 Days
Cost for the Project 5 Days
Data Collection 45 Days
Data Structure Design 15 Days
App Design & Website Design 17 Days
Content Creation 15 Days
Data mapping 4 Days
Hosting Support 3 Days
Testing 4 Days
OS Access/ Technical Aspect 2 Days
Publish & Delivery 2 Days

PROJECT START

Content Development

User Interface Development

Requirement Gathering

Database Structure

Project Initiation

Mobile App

Hosting

Configuration

Integration

Content Design

Graphic Design

Testing

Design Website/APP

Database Link

Network Mapping

Data Upgrade

Executiion

PROJECT ESTIMATE - A

ALTERNATIVE - A 2016 2017 2018 2019
50000 60000 70000 80000
Income without VAT
Project Development cost excl. VAT -10209.2
Project Implementation cost excl. VAT -938.4 -938.4 -938.4 -938.4
Cash Flow -10209.2 49061.6 59061.6 69061.6 79061.6
Corporate TAX (15%) 15% 7359.24 8859.24 10359.24 11859.24
Cash without TAX 41702.36 50202.36 58702.36 67202.36
Total Cash Flow -10209.2 31493.16 39993.16 48493.16 56993.16
Discount Factor R=10% 1 0.90909
Present Value (PV) 18420.917 26148.182 33875.44682 41602.71182
Net Present Value (NPV) 8211.7168 15938.982 23666.24682 31393.51182
Discount Factor R=20% 1 0.8333
Present Value (PV) 16034.05 23117.1 30200.15023 37283.20023
Net Present Value (NPV) 5824.8502 12907.9 19990.95023 27074.00023
Discount Factor R=30% 1 0.76923
Present Value (PV) 14016.283 20554.738 27093.19347 33631.64847
Net Present Value (NPV) 3807.0835 10345.538 16883.99347 23422.44847

PROJECT ESTIMATE - B

ALTERNATIVE - B 2016 2017 2018 2019
50000 60000 70000 80000
Income without VAT
Project Development cost excl. VAT -11527.86
Project Implementation cost excl. VAT -895.7
Cash Flow -11527.86 49104.3 48472.14 58472.14 68472.14
Corporate TAX (15%) 15% 7365.645 7270.821 8770.821 10270.821
Cash without TAX 41738.655 41201.319 49701.319 58201.319
Total Cash Flow -11527.86 30210.795 29673.459 38173.459 46673.459
Discount Factor R=10% 1 0.90909
Present Value (PV) 15936.47163 15447.985 23175.25 30902.51484
Net Present Value (NPV) 4408.611627 3920.1248 11647.39 19374.65484
Discount Factor R=20% 1 0.83
Present Value (PV) 13547.09985 13101.111 20156.111 27211.11097
Net Present Value (NPV) 2019.23985 1573.251 8628.251 15683.25097
Discount Factor R=30% 1 0.76923
Present Value (PV) 11711.18984 11297.855 17836.31 24374.76487
Net Present Value (NPV) 183.3298378 183.32984 6308.4499 12846.90487

PROFIT COMPARISON

ALTERNATIVE – A & B NPV

IRR VALUE FOR A = 62%

IRR VALUE FOR B = 30%

A 0.1 0.2 0.3000000000000001 0.4 0.5 0.600000000000 0002 0.70000000000000018 0.8 69001.257297600008 55588.5

B 0.1 0.2 0.3000000000000001 0.4 16376.130000000003 7994.1500000000015

RISK ANALYSIS

ALETERNATE A Risk Description Risk Scenario Risk Rating Control Measure
  Economical Classification of customers uses Mobile App Ignorance of non-users of smart phone Offers not seen by potential customers Inconsistence of Offer Updating   4 Massive App promo post production
  Technical Poor App Design and not user friendly Network slowdown either service provider or the application Error occurrence while updating versions   6 Auto update of version and prompt maintenance
Commercial User might not like it as its not trending App without online purchase might annoy user 11 Attractive layout with trending offer

RISK ANALYSIS

ALTERNATE B Risk Description Risk Scenario Risk Rating Control Measure
Economical Partnering with retailer and brands refuse to pay if the app doesn’t get successful Mistakes in figures lead a massive controversy with retailer and customer     5 Retailer/Brand share dividend to boost up the app Positioning
Technical Delay in page accessing or loading while browsing offers. Listed out offers grabbed and before the validity 12 Advanced tool to enhance performance
Commercial Products offers are limited and customer get disappointed if stocks are limited. 14 Conditions & Terms to be persuaded before user licensing

COMPARISION OF ALTERNATIVES

  Economic Technical Commercial Measure of Risk
Alternative – A 4 6 11 21
Alternative - B 5 12 14 31

CONCLUSION

Go with e-commerce but link the retailer and the consumer through app to accelerate the store driven sale activity by posting offers through app.

Exclusive and extensive support for the new start up especially the huge industry of FMCG useful app to grab

New trends setting in shopping world.

18

Period Highlight:

1

PlanActual%

CompleteActual (beyond plan

)

%

Complete (beyond plan)

PLANPLANACTUALACTUALPERCENT

ACTIVITYSTARTDURATIONSTARTDURATIONCOMPLETEPERIODS

12345678910111213141516171819202122232425262728293031323334353637383940

Kick OFF Meeting1111

100%

Resource Mapping2313

100%

Budget Plan2223

35%

Cost Estimate4545

10%

Data Collection515420

85%

Data Structure611416

85%

Programming7474

50%

Coding8282

60%

Design6252

75%

Data Correlation9596

100%

Website Design6262

60%

Access Control103103

0%

Network Integration112113

50%

Data Mapping

123122

45%

Web Hosting

134134

19%

App Hosting

133133

80%

Testing

142142

74%

Play store Listing

152152

80%

Publishing

151151

95%

Process Implementation

163163

100%

ALTERNATIVE A

Period Highlight:

1

PlanActual%

CompleteActual (beyond plan

)

%

Complete (beyond plan)

PLANPLANACTUALACTUALPERCENT

ACTIVITYSTARTDURATIONSTARTDURATIONCOMPLETEPERIODS

1234567891011121314151617181920212223242526272829303132333435363738394041

Kick OFF Meeting1111

100%

Resource Mapping2313

100%

Budget Plan2223

35%

Cost Estimate4545

10%

Data Collection525420

85%

Data Structure622415

85%

Programming7676

50%

Coding8282

60%

Design6252

75%

Data Correlation9596

100%

Website Design6262

60%

Access Control103103

0%

Network Integration112113

50%

Data Mapping

123122

45%

App Content Link

125125

62%

Web Hosting

134134

19%

App Hosting

133133

80%

Testing

142142

74%

Synchronize Data

154155

69%

PHP / Oracle Test

163163

74%

Software License

173173

84%

Playstore/I-tunes List

185184

45%

OS Compatibility

202202

80%

Publishing

221221

95%

Process Implementation

243233

100%

Content Adoption

252252

100%

ALTERNATIVE B