Innov Strat Week 9 Assignment

5/15/22, 10:37 AM Project Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

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Project Guidelines and Rubric

Competencies

In this project, you will demonstrate your mastery of the following competency:

Evaluate crea�ve and innova�ve organiza�onal structures

Recommend alterna�ve innova�ons to solve an internal or market need

Implement crea�ve and innova�ve processes within an organiza�on

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.

The chief technology officer (CTO) of the company from the course scenario has been watching new technology developments that

the company could integrate into its vehicles to enhance the usefulness of and access to the data acquired by the many digital

sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of par�cular interest is

the internet of things (IoT)—the interconnec�on of embedded devices, such as sensors and computers, over the internet. By taking

advantage of this trend, the CTO believes the company can seize an opportunity to provide be�er service and predic�ve

maintenance to its customers, improving customer sa�sfac�on and adding addi�onal revenue streams.

Based on briefings by the CTO, senior management has decided to implement IoT in its product line. Your CTO has asked you to lead

a cross-func�onal team to take this ini�a�ve forward. Your first task is to make a recommenda�on for how the company should

approach this business problem. Do you recommend using incremental or discon�nuous (that is, slow or fast) innova�on?

Specifically:

Should the company...

A. Design a completely new product line, based on the new technology (discon�nuous innova�on)

or

B. Add new technology features into one model and then incrementally into the broader product line (incremental innova�on)

The recommenda�on you and your team make is an important first step in pursuing this new technology.

In Milestone One, you and your team defined what that innova�on looked like: would it be disrup�ve (new product line) or

incremental (new features in one exis�ng product)?

In Milestone Two, you developed a strategy plan and a high-level business model. You’ve shared these with various stakeholders,

and they are in agreement with your assessment of how best to get to market with this IoT innova�on, which will allow the company

to be compe��ve.

Now, the CTO has asked you to come up with a proposed organiza�onal structure that will support the innova�on implementa�on.

In this way, you will be assis�ng in making the innova�on sustainable for the company from the course scenario. Companies that are

innova�ve must make sure they have structured the organiza�on in a way that supports innova�on, and a key component of

innova�on is keeping track of what their customers want in terms of products and services.

Direc�ons

Complete each of the three parts of this project. Use your slides from Milestone One, your document from Milestone Two, and

feedback on Milestone One and Milestone Two to complete the first two parts of your presenta�on. You can use the resources in

the Suppor�ng Materials sec�on (below) for any other informa�on you will need to complete your project.

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MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM

5/15/22, 10:37 AM Project Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

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Part One: Innova�on Approach

In this sec�on, share your revised slides from Milestone One and make your recommenda�on for the innova�on approach you think

the company should pursue. Ensure this sec�on includes the following informa�on:

1. Explain poten�al risks and benefits for op�ons A and B.

Overview (1 slide): Present the business problem and op�ons A and B.

Op�on A (1–2 slides): Explain at least two poten�al risks and benefits for op�on A.

Op�on B (1–2 slides): Explain at least two poten�al risks and benefits for op�on B.

2. Compare your compe��on’s products and services.

Compe�tors: (3–4 slides): Evaluate the compe�tors’ current products and services.

What are your compe�tors' current products and services?

Are your compe�tors expanding in the current market? Explain how this impacts their market strength.

3. Analyze your company’s capability to pursue the innova�on.

Complete a par�al gap analysis (2 slides):

Does the company own the technology, or does it need to be purchased?

How is the technology currently being used in today’s products and services?

What type of technology is available to purchase?

4. Recommend the innova�on approach your company should pursue.

Innova�on Approach (2 slides): Explain which innova�on approach you are recommending and why.

Consider the different stakeholders (research and development [R&D], marke�ng, finance) while communica�ng your

recommenda�ons.

Include a descrip�on of the incremental or discon�nuous product that you are recommending for R&D.

Include the sales forecasts for marke�ng.

Include a financial snapshot for finance.

Part Two: Strategic Plan

In this sec�on, share your revised paper from Milestone Two, which provides an overview of your compe�tors’ posi�on in the

marketplace, the available and future marketplace, and a plan for how to address a change in business condi�ons. Ensure this

sec�on includes the following informa�on.

1. Analyze the compe�tors’ rela�ve strengths in the marketplace. Use Power BI to create charts on the growth rates.

What is the growth rate of each compe�tor?

How much of the market does each compe�tor now own? Do you see a trend of gaining or losing market share?

Determine each compe�tor’s market strength by looking at the financials for each compe�tor.

2. Explain how your company’s market share compares to your compe�tors’. Use Power BI to create charts on your and your

compe�tors’ market share.

Is your company gaining or losing market share?

What is your company’s growth poten�al in the industry?

How do your company’s financials look compared to your compe�tors’?

3. Iden�fy future poten�al total available market (TAM) and growth for chosen product/service and technology.

What is the TAM for cars and light trucks?

What is the TAM for IoT-connected cars and light trucks?

What is the projected compound annual growth rate (CAGR) for cars and light trucks?

What is the CAGR for IoT-connected cars and light trucks?

4. Iden�fy ways to adjust if business condi�ons change.

What can you do if your customers are slow to respond (buy) the innova�on?

What can you do if one compe�tor is overtaking all the others, including you?

5. Describe the steps your company needs to take from concept outline to launch.

What is the size of development that will be required?

Will you require addi�onal capital and personnel?

How would you approach determining the �meline from the beginning of development un�l ini�al product launch?

Part Three: Organiza�onal Structure and Culture Report

Based on your analysis of the organiza�on’s structure and culture share recommenda�ons for changing its structure and culture to

5/15/22, 10:37 AM Project Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

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Based on your analysis of the organiza�on s structure and culture, share recommenda�ons for changing its structure and culture to

be more conducive to innova�on.

1. Describe the current organiza�onal structure’s impact on innova�on.

How does your company’s organiza�onal structure support innova�on?

How effec�ve is the current structure in addressing changes in market demand?

2. Recommend changes to the current organiza�onal structure.

How does the new structure support innova�on?

How will your recommended changes make the enterprise more responsive to market demand?

3. Explain how organiza�onal changes support a culture of innova�on.

In what ways does the current culture work against innova�on?

How does the new structure support a culture of innova�on?

What to Submit

To complete this project, you must submit the following three items:

I. Innova�on Approach Presenta�on

Submit a 10- to 13-slide PowerPoint presenta�on with detailed speaker notes that highlight the important points you want to

emphasize to senior management on your recommenda�on for an innova�on approach. Use the feedback you received on

Milestone One to revise your original presenta�on. If you include references, they should be cited according to APA style. Consult

the Shapiro Library APA Style Guide for more informa�on on cita�ons.

II. Strategic Plan Report

Submit a Word document of 5–8 pages, devo�ng 1 page to each cri�cal element described above in Part 2 along with an

introduc�on and a short execu�ve summary. Use the feedback you received on Milestone Two to revise your original report.

Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

III. Organiza�onal Structure and Culture Report

Submit a 5- to 8-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources

should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Suppor�ng Materials

The following resources support your work on the project:

CTO Brief

Use this to understand the importance of connected cars to your company and its product offerings. This resource also describes

incremental innova�on and discon�nuous innova�on op�ons.

Compara�ve Product Plans

Use this to understand the current product offerings of your company and three of its compe�tors.

Compara�ve Growth Data

This provides current market share and revenue data for your company and three of its compe�tors. Projec�ons for 2030 are also

provided.

Compara�ve Opera�ng Sta�s�cs

This provides financial data including net income and assets for your company and three of its compe�tors.

Organiza�on Overview

This describes the organiza�onal structure and some aspects of the culture of your company.

Project Rubric

Criteria Exemplary (100%) Proficient (90%)

Risks and Benefits Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Determines the risks and benefits of innova�ng

products for either completely new or incremental

integra�on of the technology

Sho

wit

imp

and

5/15/22, 10:37 AM Project Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

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Compe�tors Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Compares exis�ng and new compe�tors in terms of

their stage of advancement and capabili�es

Sho

wit

imp

com

exp

Company Capability Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Analyzes company resources to gauge the

company’s readiness to pursue the technology

Sho

wit

imp

par

Recommenda�on Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Provides a recommenda�on of either of the two

op�ons, including ra�onale

Sho

wit

imp

sta

rec

Compe�tors’ Rela�ve Strengths Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Analyzes industry’s compe�tors and their strengths

and weaknesses

Sho

wit

imp

com

Company’s Market Share Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Iden�fies how to maintain or grow market share,

given the recommenda�on from Milestone One

Sho

wit

imp

add

sha

Available and Poten�al Market Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Iden�fies future poten�al total available market

(TAM) and growth for chosen product/service and

technology

Sho

wit

imp

pro

Change in Business Condi�ons Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Iden�fies ways to deal with a change in business

condi�ons

Sho

wit

imp

tha

bus

Concept to Launch Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Iden�fies the steps the company will take from

concept to launch of the new product

Sho

wit

imp

add

req

Current Organiza�onal

Structure

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Describes the current structure’s impact on

innova�on

Sho

wit

imp

des

can

Recommenda�ons for Changes

to Organiza�onal Structure

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Describes recommended changes to the current

organiza�on structure

Sho

wit

imp

des

cha

5/15/22, 10:37 AM Project Guidelines and Rubric - MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4

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cha

str

Organiza�onal Culture Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Explains how organiza�onal changes support a

culture of innova�on

Sho

wit

imp

exp

str

Ar�cula�on of Response Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Clearly conveys meaning with correct grammar,

sentence structure, and spelling, demonstra�ng an

understanding of audience and purpose

Sho

wit

and

rea

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring

a�ribu�on, with few or no minor

errors

Uses cita�ons for ideas requiring a�ribu�on, with

consistent minor errors

Us

a�

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