Org Strategy in Global Env Week 9 Assignment

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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Project Guidelines and Rubric

Competencies

In this project, you will demonstrate your mastery of the following competencies:

Analyze internal and external business environments

Recommend short-term and long-term strategic focuses

Communicate strategy to a variety of audiences

Scenario

You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One.

The vice president of strategy and opera�ons (VP) has confided in you that strategic planning has been a challenge for the company

over the past year; specifically, cra�ing new strategies and aligning them to the company’s mission and goals. You have now been

tasked with crea�ng a new strategic planning proposal to help the company explore at least one new growth opportunity to

increase its revenue or market share in the industry.

Your proposal should present a detailed analysis of the company’s internal and external environments as well as specific ac�ons the

company can take over the next five years to achieve the targeted growth. Your proposal will be presented to various stakeholders

at different levels in the organiza�on, so you will need to adapt parts of your proposal to suit different needs. Addi�onally, you will

need to send a shorter execu�ve summary of your proposal to the leadership team.

Direc�ons

Strategic Planning Proposal

Complete an analysis of your company and organize this informa�on into a presenta�on. Compile all slides from your milestone

assignments to create a final presenta�on for your stakeholders. Use resources such as the company website, which will have

per�nent informa�on including its sustainability report, and other relevant sources to help complete this presenta�on. Be sure to

address any feedback you have received on your milestone assignments.

Part 1: Presenta�on

Your final presenta�on should include the following elements:

1. Perform an internal environment analysis of your company to understand the company’s current business environment and

future goals. Present the results of your analysis.

A. Overview (slide 1): Provide a brief overview of the company's products, services, and customer base.

B. Exis�ng en��es (slides 2–3): Iden�fy at least two exis�ng partnerships, mergers, or acquisi�ons. Explain how these

en��es contribute to the company’s revenue or market share.

C. Five-year goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering their

mission statement, values and goals, and relevant sec�ons of their sustainability report.

2. Perform an external environment analysis of your company to iden�fy the company’s compe��ve environment and find an

opportunity the company can u�lize to grow its revenue or market share in the industry. Present the results of your analysis.

A. Compe�tors (slide 5): Iden�fy at least two of your company’s top compe�tors and explain how they compete with

your company.

B. Compe��ve advantages (slides 6–11): Evaluate your company’s compe��ve advantages.

i Summarize the unique skill sets products loca�on and values of your company

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MBA-540-X3553 Org Strategy in Global Env 22TW3 TM

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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i. Summarize the unique skill sets, products, loca�on, and values of your company.

ii. Use Porter’s five forces to analyze your company’s compe��veness and growth poten�al in its industry.

Assign a ra�ng to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very

low (VL). Jus�fy your ra�ngs.

C. Area of opportunity (slides 12–13): Iden�fy one area of opportunity that will help your company increase its revenue

or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market

share.

3. Conduct a buy-build-ally analysis for your company and recommend ac�ons your company can take to realize your

iden�fied opportunity within five years.

A. Implementa�on strategy (slides 14–17): Recommend an implementa�on strategy for your company.

i. Determine whether the company will need to buy, build, or ally with another company. Consider the skills,

facili�es, products, and services the company will need, to capitalize on the iden�fied opportunity.

ii. Use the speaker notes of your presenta�on to explain the strategy behind your buy, build, and ally

recommenda�ons.

B. Timeline (slides 18–19): Construct a �meline of what your company should achieve by the end of each year for the

next five years.

(Note: Use both on-screen text and speaker notes to convey your informa�on effec�vely. For example, you can use brief bulleted

lists summarizing the highlights of your analysis on the slide and include more detailed explana�ons where needed in your speaker

notes.)

Part 2: Execu�ve Summary

Create an execu�ve summary of your strategic planning proposal. Remember to consider the audience and purpose of this report

when dra�ing your summary.

1. Purpose: Briefly explain the purpose of the proposal.

2. Current business environment : Describe the internal and external business environments of the company.

A. Outline the various analyses you conducted and briefly summarize their importance.

B. Describe the opportunity for growth you iden�fied and how it will impact the company’s revenue or market share.

3. Recommenda�ons : Recommend ac�ons, such as buy, build, and ally, that the company should take to u�lize the iden�fied

opportunity and explain the reasons for your recommenda�ons.

What to Submit

To complete this project, you must submit the following:

Stakeholder Presenta�on

Submit a PowerPoint presenta�on with 18–20 slides. Sources should be cited according to APA style. Consult the Shapiro Library

APA Style Guide for more informa�on on cita�ons.

Execu�ve Summary

Submit a 2-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be

cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Suppor�ng Materials

The following resources support your work on the project:

Shapiro Library: MBA Library Research Guide

Use the resources and websites in this Shapiro Library resource to research your company and complete your analysis.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

Internal

Environment

Analysis:

Overview

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Provides a brief

overview of the

company's products,

services, and

customer base

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

Does not a�empt

criterion

5

Project Rubric

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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crea�ve manner customer base improvement may

include providing

adequate details

about the company's

products or services;

correctly iden�fying

the customer base

Internal

Environment

Analysis: Exis�ng

En��es

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies two

exis�ng partnerships,

mergers, or

acquisi�ons; explains

how these en��es

contribute to the

company’s revenue

or market share

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying at

least two exis�ng

en��es correctly,

explaining how they

contribute correctly

and clearly

Does not a�empt

criterion

5

Internal

Environment

Analysis: Five-Year

Goals

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Speculates on what

the company wants

to achieve in the

next five years by

considering their

mission statement,

values and goals, and

relevant sec�ons of

its sustainability

report

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing

reasonable

specula�on about

the company’s goals,

or giving adequate

considera�on to the

mission statement,

values and goals, and

relevant sec�ons of

its sustainability

report

Does not a�empt

criterion

5

External

Environment

Analysis:

Compe��on

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies two or

more of the

company’s top

compe�tors;

explains how they

compete with the

company

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying at

least two top

compe�tors or

explaining how they

compete with the

company using

sound reasoning and

relevant data

Does not a�empt

criterion

5

External

Environment

Analysis:

Compe��ve

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated or

Summarizes the

unique skill sets,

products, loca�on,

and values of your

Shows progress

toward proficiency,

but with errors or

omissions; areas for

Does not a�empt

criterion

10

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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Compe��ve

Advantages

sophis�cated, or

crea�ve manner

and values of your

company; assigns a

credible ra�ng to the

company for each of

Porter’s five forces

with relevant

jus�fica�on

omissions; areas for

improvement may

include summarizing

the skill sets,

products, and values

correctly or assigning

credible ra�ng using

sound reasoning

External

Environment

Analysis: Area of

Opportunity

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies one area of

opportunity that will

help increase

revenue or market

share over the next

five years; explains

how this opportunity

can lead to an

increase in revenue

or market share

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid area of

opportunity or

explaining the

impact on revenue or

market share

appropriately

Does not a�empt

criterion

10

Buy-Build-Ally

Analysis:

Implementa�on

Strategy

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Determines whether

the company will

need to buy, build, or

ally with another

company

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include determining

the buy-build- ally

strategy correctly

Does not a�empt

criterion

5

Buy-Build-Ally

Analysis:

Implementa�on

Strategy

Reasoning

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains the strategy

behind the buy-

build-ally

recommenda�ons

clearly and ra�onally

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing

clear and ra�onal

reasons for the

strategy

Does not a�empt

criterion

10

Buy-Build-Ally

Analysis: Timeline

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Shows a reasonable

�meline of what the

company should

achieve by the end

of each year for the

next five years

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include crea�ng a

reasonable �meline

for each year up to

five years

Does not a�empt

criterion

10

Execu�ve

Summary: Purpose

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated or

Briefly explains the

purpose of the

proposal

Shows progress

toward proficiency,

but with errors or

omissions areas for

Does not a�empt

criterion

5

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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sophis�cated, or

crea�ve manner

omissions; areas for

improvement may

include correctly and

clearly explaining the

purpose

Execu�ve

Summary:

Business

Environment

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Describes the

internal and external

business

environments of the

company; clearly

describes the

opportunity for

growth and how it

will impact the

company’s revenue

or market share

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include outlining the

business

environment

analyses and their

impact correctly or

describing the

opportunity and its

impact correctly and

clearly

Does not a�empt

criterion

10

Execu�ve

Summary:

Recommenda�ons

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Recommends

ac�ons, such as buy,

build, and ally, that

the company should

take to u�lize the

iden�fied

opportunity;

provides sound

reasoning for the

recommenda�ons

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include

recommending valid

ac�ons, such as buy,

build, and ally;

providing sound

reasoning for the

recommenda�ons

Does not a�empt

criterion

10

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

5

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

5

Total 100%

2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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2/27/22, 5:33 PM Project Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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