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Project Guidelines and Rubric

INT‐220‐J7483 Global Dimensions in Business 23EW3 MA

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Project Guidelines and Rubric - INT-220-J7483 Global Dimensions in Business 23EW3 https://learn.snhu.edu/d2l/le/content/1228595/viewContent/22153338/View

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Competencies

In this project, you will demonstrate your mastery of the following competencies:

• Explain the drivers of globaliza�on and how they impact business decisions

• Differen�ate between domes�c and interna�onal business environments

• Describe the factors that contribute to interna�onal market a�rac�veness and entry

Scenario

You are a business analyst working at a small domes�c organiza�on that produces high‐quality cell phone cases. Your organiza�on has begun to see its sales fla�en in the domes�c market. While the organiza�on is not

losing money, leadership would like to explore op�ons to con�nue growth. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.

You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following interna�onal markets to use for your course project:

• Argen�na

• Brazil

• China

• India

• Indonesia

• Japan

• Nigeria

• Russia

• South Africa

• Turkey

If you would like to use another country for your course project, please reach out to your instructor.

Direc�ons

Develop a business brief that explains why many organiza�ons are inves�ng in efforts to expand their businesses interna�onally, the key impacts of global business, and cultural considera�ons for entering the global

market. You will then create a market profile and outline market considera�ons for your chosen interna�onal market. Use the Business Brief Template in the What to Submit sec�on to complete this project.

1. Drivers for Global Entry: Explain the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considera�ons using evidence from course and outside

resources to support your explana�ons.

A. Purpose of Global Expansion: Explain key benefits of successful global expansion for domes�c organiza�ons.

B. Business Impacts of Global Business: Explain how global expansion of a domes�c organiza�on can impact business opera�ons such as strategic planning, marke�ng, supply‐chain management, human

resources, and so on.

C. Societal Impacts of Global Business: Explain how the global expansion of organiza�ons has impacted society, ci�ng specific examples regarding culture, transporta�on, employment, infrastructure, and

environmental climate.

D. Cultural Considera�ons for Global Business: Explain the importance of researching the culture of a poten�al global market prior to market entry, as well as key cultural considera�ons to explore to inform

expansion decisions.

2. Market Profile: Compare and contrast important cultural, poli�cal, and economic elements of your selected market versus the United States to explain similari�es and differences between cultural prac�ces,

a�tudes, economic factors, and poli�cal environments.

A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domes�c market, including communica�on, values and a�tudes, cultural dimensions, and so

on.

B. Poli�cal and Economic Profile: Compare and contrast important poli�cal and economic factors for your selected market against those in the domes�c market, including poli�cal systems, current leaders,

and economic measures or characteris�cs used in classifica�on.

C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domes�c market, including trade restric�ons, regula�ons of

products or services, legal processes for business transac�ons, and import restric�ons or documenta�on.

3. Market Considera�ons: Compare and contrast important market considera�ons for your selected market against those in the domes�c market. Explain the similari�es, differences, and considera�ons for

conduc�ng business between the two markets, such as general legal and regulatory requirements, monetary and management logis�cs, and mode‐of‐entry considera�ons.

A. Monetary Considera�ons: Explain how monetary considera�ons such as currency, exchange rates, and exchange‐rate management would impact the organiza�on’s decision to expand into your selected

market, using current exchange rates between your selected country and the United States to support your explana�ons.

B. Management and Logis�cs Considera�ons: Explain management and logis�cs prac�ces that best address human‐resource considera�ons for your selected market, such as management approaches or staff

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B. Management and Logis�cs Considera�ons: Explain management and logis�cs prac�ces that best address human‐resource considera�ons for your selected market, such as management approaches or staff

and labor laws and their impact on policies and procedures.

C. Mode of Entry Considera�ons: Describe advantages and disadvantages for tradi�onal modes of entry that would be most appropriate for entering into your selected market.

What to Submit

To complete this project, you must submit the following:

Template: Business Brief

Your completed Business Brief template should be a 750‐ to 1,000‐word Word document. Sources should be cited according to APA style.

Suppor�ng Materials

The following resource supports your work on the project:

Shapiro Library Research Guide: INT 220 Research Guide

Research guides are developed by librarians to help you find and locate the informa�on you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note

that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.

Project Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Drivers for Global Entry: Purpose of Global Expansion

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains key benefits of successful global expansion for domes�c organiza�ons

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorpora�ng more suppor�ng evidence from course resources or including more key benefits of successful global expansion for domes�c organiza�ons

Does not a�empt criterion 8

Drivers for Global Entry: Business Impacts of Global Business

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains how global expansion of a domes�c organiza�on can impact business opera�ons such as strategic planning, marke�ng, supply‐chain management, and human resources

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact business opera�ons

Does not a�empt criterion 8

Drivers for Global Entry: Societal Impacts of Global Business

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains how global expansion of organiza�ons has impacted society, ci�ng specific examples regarding culture, transporta�on, employment, infrastructure, and environmental climate

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact society or providing more relevant examples

Does not a�empt criterion 8

Drivers for Global Entry: Cultural Considera�ons for Global

Business

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains the importance of researching the culture of a poten�al global market prior to market entry, as well as key cultural considera�ons to explore to inform expansion decisions

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how cultural factors can influence decision making and approaches to expansion

Does not a�empt criterion 8

Market Profile: Cultural Profile Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Compares and contrasts important cultural elements of the selected market against those in the domes�c market, including communica�on, values, a�tudes, and social structure

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the cultural comparison or comparing addi�onal cultural elements

Does not a�empt criterion 8

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Market Profile: Poli�cal and Economic Profile

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Compares and contrasts important poli�cal and economic factors for the selected market against those in the domes�c market, including poli�cal systems, leaders, ideologies, economic measures or characteris�cs, and government interven�on on trade

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the poli�cal and economic comparison or comparing addi�onal relevant factors

Does not a�empt criterion 8

Market Profile: Legal and Regulatory Profile

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Compares and contrasts important legal and regulatory requirements of the selected market against those in the domes�c market, including trade restric�ons, regula�ons of products or services, legal processes for business transac�ons, and import restric�ons or documenta�on

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the legal and regulatory comparison or comparing addi�onal relevant factors

Does not a�empt criterion 8

Market Considera�ons: Monetary Considera�ons

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains how monetary considera�ons such as currency, exchange rates, and exchange‐ rate management would impact the organiza�on’s decision to expand into the selected market, using current exchange rates between the selected country and the United States to support explana�ons

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how monetary considera�ons can influence decision making and approaches to expansion or using current exchange rates to support explana�ons

Does not a�empt criterion 8

Market Considera�ons: Management and Logis�cs

Considera�ons

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Explains management and logis�cs prac�ces that best address human resource considera�ons for the selected market, such as management approaches, policies and procedures, global or expatriate staffing, and labor laws

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how management and logis�cs may influence the approach to expansion

Does not a�empt criterion 13

Market Considera�ons: Mode of Entry Considera�ons

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Describes advantages and disadvantages for tradi�onal modes of entry that would be most appropriate for entering the selected market

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining mode‐of‐entry approaches or further describing the advantages and disadvantages of the selected modes of entry

Does not a�empt criterion 13

Ar�cula�on of Response Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas

5

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors

Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors

Uses cita�ons for ideas requiring a�ribu�on, with major errors

Does not use cita�ons for ideas requiring a�ribu�on

5

Total: 100%

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Project Guidelines and Rubric - INT-220-J7483 Global Dimensions in Business 23EW3 https://learn.snhu.edu/d2l/le/content/1228595/viewContent/22153338/View

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