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COM 431 Project Guidelines and Rubric

Competencies

In this project, you will demonstrate your mastery of the following competencies:

Apply best practices to create, build, and maintain a brand
Align needs of various audiences with stakeholder requirements to craft messages that meet project goals
Produce various communications aligned to the mission and brand of an organization

Scenario

You work for a communication consulting firm and have a contract with Pasta Amore, a restaurant franchise. In an effort to meet market demands while still maintaining brand alignment to their corporate mission and vision, Pasta Amore is looking to rebrand to be seen as more health conscious, sustainable, and modern.

The franchise needs you to both create specific brand elements and provide guidance on building and maintaining the brand. You have been asked to conceptualize a new brand strategy and present it to organizational leaders for their review.

Directions

Brand Evaluation and Style Guide

Evaluating the Existing Brand: Evaluate the existing branding components and consumer data to determine which aspects of the brand can remain and which need to be revised by addressing the following:
- Current Customer Analysis: Analyze current customer feedback data to determine the strengths, weaknesses, and areas of opportunity for the current brand and customer base.
- New Target Audience Analysis: Analyze the new target audience segmentation data to determine the strengths, weaknesses, and areas of opportunity for the current brand.
- Competitive Analysis: Analyze key competitors in the area that offer similar services and offerings to identify brand extension opportunities and competitive advantages.
- Brand Equity Analysis: Evaluate how effectively the current brand attracts and maintains its target audience.
- Communication Practices: Evaluate the brand’s current communication practices to determine currency and the effectiveness of its message distribution in reaching the target market.
- Brand Recommendations: Based on your research, recommend brand extensions, brand revisions, and communication strategies that can be used to better reach the needs of your new target audience and existing customer base.
Building the Brand: Develop a new Pasta Amore Brand Style Guide to better reach the needs of your new target audience and existing customer base. To do so, complete the following:
- Mission, Vision, and Values Alignment: Describe how alignment to the brand’s mission and vision will be maintained in the suggested changes to the style guide and brand strategy.
- Leveraging Existing Equity: Explain how existing brand equity will be leveraged to maintain customer loyalty.
- Brand Identity and Personality: Describe the brand identity and personality based on the organization’s mission, vision, and target audience.
- Tagline: Develop a tagline that expresses the organization’s mission and personality, and describe how the tagline can be incorporated into internal and external messages.
- Visual Brand Elements: Evaluate new logo, typography, and color palette concepts provided in the Pasta Amore Visual Brand Element Concepts document. Then, select the one that best reflects the organization’s new direction and extended target audience. Briefly explain how it is representative of the new brand.
- Brand Channels: Identify five appropriate communication channels to effectively promote the new brand. Briefly explain how each channel is representative of the new brand and appropriate for the identified target audiences.
- Data Collection: Recommend feedback- and data-collection strategies that can be used to evaluate the success of the brand changes, and explain how the recommended strategies would be effective.

Presentation and Presentation Speaker Notes

Maintaining the Brand: Develop a training slideshow presentation and corresponding speaker notes to present the new Pasta Amore Brand Style Guide you developed. This presentation should provide internal employees with the updated branding materials needed for day-to-day activities by addressing the following:
- Style Guide Purpose: Explain the purpose and value of using a style guide for effective brand maintenance.
- Summary of Changes: Explain key similarities and differences between the old and new brand, including how the changes were influenced by target market data.
- Brand Style Guide: Present the new Pasta Amore Brand Style Guide that employees must follow for internal and external communications. Make sure to include the following:
  - Which channels are best suited for which audiences and types of messages
  - Which brand elements should be used on each brand channel
- Brand Identity and Personality: Explain how the brand’s identity and personality should be reflected in internal and external communications.
- Develop Branded Messages: Develop uniform, branded messages to promote the rebranded organization and adapt the messages to fit each of the five newly identified band channels that you will present on.
- Present Branded Messages: Present your branded messages that promote the rebranded organization. Include a rationale for the similarities and differences between your messages.

What to Submit

To complete this project, you must submit the following:

Brand Evaluation and Style Guide Your submission should be a 500- to 750-word Word document divided into two sections. Any sources should be cited according to APA style.

Section One should include your evaluation of the existing brand components and consumer data to determine which aspects of the brand can remain and which need to be revised.
Section Two should include your newly created organizational brand style guide. You should include screenshots of visual elements (such as the logo, typography selections, and color palette) in this section.

Presentation and Presentation Speaker Notes

Presentation: Your presentation should be 8 to 10 slides in length (plus a cover page and references). It’s preferred you submit your presentation as a PowerPoint (PPT) file, it’s also acceptable to use another tool (e.g., Canva, Google Slides, or Prezi) and submit your presentation as a PDF. Developed brand messages should be included as screenshot images.
Presentation Speaker Notes: Your submission should be a 500- to 750-word Word document that includes each slide of your presentation. These notes will be graded as part of your presentation. For each slide, provide extensive details beyond what is outlined on the actual slide. You may use the Presentation Speaker Notes Template provided in the “Supporting Materials” section to submit this portion of the project, or you may create your own speaker notes in Word.

Supporting Materials

The following resources support your work on the project:

Case Study: Pasta Amore Case Study Use this case study to guide your project.

Resource: Pasta Amore Visual Brand Element Concepts Use this resource to evaluate potential visual brand elements and make your selections.

Template: Presentation Speaker Notes You may use this template to create your presentation speaker notes. However, its use is not required, and you may customize it as appropriate for your presentation.

Project Rubric

Criteria	Exemplary (100%)	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)	Value
Evaluating the Existing Brand: Current Customer Analysis	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Analyzes current customer feedback data to determine the strengths, weaknesses, and areas of opportunity for the current brand	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence in support of the identified strengths, weaknesses, and areas of opportunity	Does not attempt criterion	5
Evaluating the Existing Brand: New Target Audience Analysis	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Analyzes target audience segmentation data to determine the strengths, weaknesses, and areas of opportunity for the current brand	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence in support of the identified strengths, weaknesses, and areas of opportunity	Does not attempt criterion	5
Evaluating the Existing Brand: Competitive Analysis	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Analyzes key competitors in the area that offer similar services and offerings to identify brand extension opportunities and competitive advantages	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence in support of identified brand extension opportunities and competitive advantages	Does not attempt criterion	5
Evaluating the Existing Brand: Brand Equity Analysis	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Evaluates how effectively the current brand attracts and maintains its target audience	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence to support the evaluation	Does not attempt criterion	5
Evaluating the Existing Brand: Communication Practices	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Evaluates the brand’s current communication practices to determine currency and the effectiveness of its message distribution in reaching the target market	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence to support the evaluations	Does not attempt criterion	5
Evaluating the Existing Brand: Brand Recommendations	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Recommends brand extensions, brand revisions, and communication strategies to better reach the needs of the brand’s new target audience and existing customer base, using evidence and analysis to support the recommendations	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more evidence from the case study and other relevant resources to support the recommendations or recommending more relevant and actionable communication strategies	Does not attempt criterion	5
Building the Brand: Mission, Vision, and Values Alignment	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Describes how alignment to the brand’s mission and vision will be maintained in the suggested changes to the style guide and brand strategy, using supporting evidence	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing further examples and actionable tasks to clarify how recommended changes will maintain the brand’s alignment to its mission, vision, and values	Does not attempt criterion	5
Building the Brand: Leveraging Existing Equity	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how existing brand equity will be leveraged to maintain customer loyalty when implementing recommended changes to the brand and communication strategy, using supporting evidence	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include clarifying examples of existing brand equity	Does not attempt criterion	5
Building the Brand: Brand Identity and Personality	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Describes the brand identity and personality based on the organization’s mission, vision, values, and target audience, using supporting evidence	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more closely aligning the brand personality to the organization’s mission, vision, values, and target audience	Does not attempt criterion	5
Building the Brand: Tagline	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Develops a tagline that expresses the organization’s mission and personality and how its identity and personality should be used in internal and external communications	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include developing a tagline that is more effective or reflective of the organization’s mission or personality	Does not attempt criterion	5
Building the Brand: Visual Brand Elements	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Selects one of the provided brand-element concepts (i.e., logo, typography, or color palette) and explains how it reflects the organization’s new direction and extended target audience	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding a stronger justification (i.e., more evidence of alignment and audience engagement) to support the selection	Does not attempt criterion	5
Building the Brand: Brand Channels	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Identifies appropriate communication channels to effectively promote the new brand and briefly explains how each channel represents the new brand, using supporting evidence	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more appropriate communication channels based on the brand’s personality and target audience or adding more evidence to support the rationale	Does not attempt criterion	5
Building the Brand: Data Collection	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Recommends feedback- and data-collection strategies that can be used to evaluate the success of the brand changes and explains how the recommended strategies would be effective	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include selecting data-collection strategies that are more closely aligned to the data needed to evaluate brand success or providing further explanation of how the selected strategies would be effective in reaching the goal	Does not attempt criterion	5
Maintaining the Brand: Style Guide Purpose	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains the purpose and value of using and maintaining a style guide for effective brand maintenance	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding evidence or details about why using a style guide is a best practice for brand maintenance	Does not attempt criterion	5
Maintaining the Brand: Summary of Changes	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains key similarities and differences between the old and new brand, including how changes were influenced by target market data	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying additional key changes and data points relevant to internal audiences	Does not attempt criterion	5
Maintaining the Brand: Brand Style Guide	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Presents the organization’s new style guide, focusing on elements employees must follow for internal and external communications	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include focusing on elements and practices relevant to organizational communications	Does not attempt criterion	5
Maintaining the Brand: Brand Identity and Personality	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how the brand’s identity and personality should be used in internal and external communications	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly explaining the brand’s personality and strategies to express it in branded communications	Does not attempt criterion	5
Maintaining the Brand: Develop Branded Messages	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Develops uniform, branded messages to promote the rebranded organization and adapts the message to fit each of the five newly identified brand channels	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more effectively incorporating brand elements into the messages; altering the voice, tone, and length of each message to best suit the identified channel; or more clearly maintaining organizational alignment	Does not attempt criterion	5
Maintaining the Brand: Present Branded Messages	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Presents branded messages that promote the rebranded organization and includes a rationale for the similarities and differences in brand elements between messages (e.g., tone, length, and personality)	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include more effectively explaining how brand elements (such as personality, voice, tone, and message length) were adapted to best suit an identified channel or more clearly maintaining organizational alignment between the different messages	Does not attempt criterion	5
Articulation of Response	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability	Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas	2.5
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	2.5
Total:	100%

course_documents/COM 431 Pasta Amore Case Study.pdf

COM 431 Pasta Amore Case Study

Overview Pasta Amore serves authentic Italian cuisine in a warm, welcoming, family-friendly environment. The franchise has over 30 locations across the Midwest, with plans to expand. In recent years, customer traffic has steadily declined across all locations, and customer feedback repeatedly notes that they would like to see more vegetarian and vegan options, more sustainable practices, and updates to menus and decor. Reviews online often use the term “dated” when describing the restaurants, but also describe the food as “great classic Italian cuisine.” To increase traffic and prepare to expand, the franchise has decided to rebrand.

Consumer Data Current Customer Base The following information was compiled from a customer feedback survey. Frequency of visits to Pasta Amore:

• 60% of respondents visit Pasta Amore 1 to 2 times a month • 20% of respondents visit Pasta Amore 1 to 2 times in six months • 15% of respondents visit Pasta Amore 1 to 2 times a year • 5% of respondents visit Pasta Amore 1 to 2 times a week

Age:

• 50% of respondents were aged 35 to 54 • 25% of respondents were aged 55 to 75 • 25% of respondents were aged 18 to 34

Average meals eaten out per week:

• 50% of respondents eat out once a week • 25% of respondents eat out more than once a week • 25% of respondents eat out less than once a week

Geographic area:

• 40% of respondents live in urban areas (Chicago, IL; Cleveland, OH; Cedar Rapids, IA) • 35% of respondents live in suburban areas (Lakewood, OH; Novi, MI) • 25% of respondents live in rural areas (Dixon, IL; Bayfield, WI)

Number of persons in household:

• 40% of respondents have two-person households • 25% of respondents have five-person households • 15% of respondents have four-person households • 10% of respondents have three-person households • 5% of respondents have households of six people or more • 5% of respondents have one-person households

Most satisfied with Pasta Amore (ranked):

1. Cost 2. Quality of service

3. Family-friendly dining 4. Taste 5. Reliability

Least satisfied with Pasta Amore (ranked):

1. Ability to meet dietary preferences 2. Healthy options 3. Atmosphere 4. Sustainability 5. Convenience

New Target Audience Segmentation

Audience Segment

Description

Age Range

Income Range

Education Level

Family Life

Additional Information

Up and Coming 25 to 44 Upper- middle

College graduate

Mixed • Includes recent college graduates

• Tends to have a healthy, active lifestyle

• Prefers vegetarian and vegan options

• Supports businesses that are ethical, sustainable, and community focused

• Homeowner/renter mix • Average to above-average

technology use • Tends to have less

disposable income Growing

Neighborhoods 25 to 45 Low-

middle Mix Couples

with kids • Is ethnically diverse • Supports businesses that

are active in the community

• Expects a kid-friendly dining environment

• Has experience working in retail or service industries

• Mix of renters and homeowners

• Average to above-average technology use

Audience Segment

Description

Age Range

Income Range

Education Level

Family Life

Additional Information

Retired 55+ Upper- middle

Some college

Children moved

out

• Has traditional values • Supports businesses that

are ethical, sustainable, and community focused

• Appreciates practicality and simplicity

• Typically owns home • Prefers print media over

digital • Is ethnically diverse • Tends to have more

disposable income Consumer Attitudes For the past two decades, Pasta Amore has been a popular Italian restaurant franchise. Returning customers have expressed their appreciation for the delicious food and generous portions, as well as the average price point of entrees at around $15. Customers also enjoy knowing that the menu and experience from location to location are the same, allowing them to enjoy their favorites wherever they are in the Midwest. Customer feedback repeatedly notes that they would like to see more vegetarian and vegan options, more sustainable practices, and updates to menus and decor. Reviews online often use the term “dated” when describing the restaurants, but also describe the food as “great classic Italian cuisine.”

Competitive Analysis In the past, the primary competitors for Pasta Amore consisted of regional and national restaurant chains such as Olive Garden, Carrabba’s, and Uno, all of which catered to a similar audience, had a similar price point, and were able to offer similar experiences at various locations. In more recent years, the primary competitors have shifted from chain restaurants to more local establishments who emphasize sustainability, farm-to-table ingredients, and healthy options for a variety of diet preferences (gluten-free, vegetarian, vegan, etc.); however, these options tend to be more expensive and less kid- friendly, and often require making reservations days in advance. Some competitors have added curbside service and partnered with delivery services such as Uber Eats and Grubhub to cater to the growing demand for convenience.

Current Communication Practices • Social media

o Each restaurant location has a Facebook business page where the staff regularly posts specials.

o The company does not currently use other social media, but it is open to expanding its reach.

• Free local newspapers o Where available, print advertisements are placed in free local newspapers that tend to

be available at coffee shops, grocery stores, and local restaurants. Readers range from early thirties to retirees.

• Paid newspapers o Individual restaurants occasionally place paid advertisements in local newspapers,

which are available for purchase at gas stations, some coffee shops, and select grocery stores.

o Most local papers also offer digital subscriptions. o Readers are mostly middle-aged to older adults.

• Company website/blog o The company has a simple website with an About Us section featuring the franchise

owners, as well as a list of locations, hours, and a menu. • Billboards

o The franchise has a few billboards, featuring the franchise owner’s family, along highways in urban areas near the most popular locations.

Current Branding Materials Mission Statement To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Vision Pasta Amore combines the cooking traditions and ingredients of Italy with creativity, providing a modern twist on timeless classics. Our vision for the future is to grow and learn along with our customers. In doing so, we aim to provide an atmosphere that enables this growth and fuels the passion that lives within the essence of the brand. The approach of Pasta Amore is to develop our brand with the understanding of both our culture and consumer insights. Within our vision always lives the promise of inspiring creativity, conversation, and quality. Values Pasta Amore is founded on three key values:

• Creativity: Creativity is valued in our food, environment, and work. • Conversation: Conversation drives our interactions with customers and team members. • Quality: We strive to provide quality food, quality service, and a quality experience.

Logo Our logo is at the heart of our current brand. It is a recognizable branding mark that unites our various locations, helping to create an organizational culture despite each location having its own unique flair. The logo supports the brand’s emphasis on family and establishes a look representative of the company’s current consumers, but will likely require updating to make it more current and reflect our new direction.

Color Palette

Marinara Red Pantone: 7449C CMYK: 50 75 70 70 RGB: 60 31 28 Hex Triplet: 3C1F1C

Café Pantone: 4705C CMYK: 40 60 75 30 RGB: 124 87 63 Hex Triplet: 7B573E

Leafy Green Pantone: 5185C CMYK: 45 80 70 60 RGB: 78 36 36 Hex Triplet: 4E2424

Cannoli Pantone: 7535C CMYK: 15 20 25 0 RGB: 216 198 84 Hex Triplet: 3D7C5B7

Typography Advent Pro font family (available for free through Google)

COM 431 Pasta Amore Case Study

Overview
Consumer Data
Competitive Analysis
Current Communication Practices
Current Branding Materials

course_documents/COM 431 Pasta Amore Visual Brand Element Concepts.pdf

Custom Concepts Advertising Agency Client: Pasta Amore

Dear Pasta Amore, The following designs were developed based on the information you provided to our graphic design team. Select the set of brand elements you wish to purchase. Below are three separate concepts for you to choose from. The concepts each have a unique look and feel that can be used to develop your brand’s identity and express its personality. Each concept includes primary and black-and-white logos, a three- color color palette, and primary and secondary font families. Thank you for choosing Custom Concepts! The Custom Concepts Team

Custom Concepts Advertising Agency Client: Pasta Amore

Concept 1

Logo Designs

Logo Type Logo Design Use Cases Primary Logo

Use in the majority of brand materials; best suited to full-color visual messages

Black-and-White Logo

Use in black-and-white messages

Color Palette

Primary Secondary Emphasis

HEX: #D3EB7C

RGB: 211, 235, 124 HEX: #EB8942

RGB: 235, 137, 66 HEX: #FFE45C

RGB: 255, 228, 92

Custom Concepts Advertising Agency Client: Pasta Amore

Typography

Priority Font Family Use Cases Primary

Font Family

Book Antiqua Book Antiqua Bold Book Antiqua Italic

Use in the majority of branded messages, especially for titles and headers

Secondary Font

Family

Veranda Veranda Bold Veranda Italic

Use to increase readability for lengthy texts or small print (e.g., in reports) or pair with primary font family to establish a clear visual hierarchy (e.g., text on a webpage)

Concept 2

Logo Designs

Logo Type Logo Design Use Cases

Primary Logo

Use in the majority of brand materials; best suited to full-color visual messages

Custom Concepts Advertising Agency Client: Pasta Amore

Logo Type Logo Design Use Cases Black-and- White Logo

Use in black-and- white messages

Color Palette

Primary Secondary Emphasis

HEX: #B5EB83

RGB: 181, 235, 131 HEX: #FFFFFF

RGB: 255,255,255 HEX: #FFD966

RGB: 255,217,102

Typography

Priority Font Family Use Cases Primary

Font Family

Garamond Garamond Bold Garamond Italic

Use in the majority of branded messages, especially for titles and headers

Custom Concepts Advertising Agency Client: Pasta Amore

Priority Font Family Use Cases Secondary

Font Family

Arial Narrow Arial Narrow Italic Arial Narrow Bold

Use to increase readability for lengthy texts or small print (e.g., in reports) or pair with primary font family to establish a clear visual hierarchy (e.g., text on a webpage)

Concept 3

Logo Designs

Logo Type Logo Design Use Cases

Primary Logo

Use in the majority of brand materials; best suited to full-color visual messages

Black-and- White Logo

Use in black- and-white messages

Color Palette

Primary Secondary Emphasis

HEX: #000000

RGB: 0, 0, 0 HEX: #E80000 RGB: 232, 0, 0

HEX: #747E8C RGB: 116, 126, 140

Custom Concepts Advertising Agency Client: Pasta Amore

Typography

Priority Font Family Use Cases Primary

Font Family

Segoe UI Black Segoe UI Black

Use in the majority of branded messages, especially for titles and headers

Secondary Font

Family

Corbel Corbel Bold Corbel Italic

Use to increase readability for lengthy texts or small print (e.g., in reports) or pair with primary font family to establish a clear visual hierarchy (e.g., text on a webpage)

Concept 1

Logo Designs
Color Palette
Typography

Use Cases
Logo Design
Logo Type
HEX: #FFE45C

Priority
Font Family
Use Cases
Logo Type
Logo Design
Use Cases

HEX: #D3EB7C
Concept 2

Logo Designs
Color Palette
Typography

HEX: #FFD966

Priority
Font Family
Use Cases
Logo Type
Logo Design
Use Cases

HEX: #FFFFFF
HEX: #B5EB83
Concept 3

Logo Designs
Color Palette
Typography

HEX: #747E8C

Priority
Font Family
Use Cases

HEX: #E80000
HEX: #000000

course_documents/COM 431 Presentation Speaker Notes Template.docx

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COM 431 Presentation Speaker Notes

Replace the bracketed text with the relevant information. Feel free to add or remove slides as needed to match your presentation.