CORPORATE-STRATEGY

Proposal

With regards to week three (3) assignment (Final project company proposal), I have chosen Royal Dutch Shell plc commonly known as Shell as my new conglomerate corporation for my project. As oil prices hit rock bottom and the industry continues to go through a slump, I decided to choose this corporation (Royal Dutch Shell) to review its corporate strategy and explore various strategies to create more value and develop a unique selling point that will enhance its competitiveness. Some of the key topics that will be covered include diversification, governance cost, synergy, competitive advantage, collaboration, growth strategy as well as elements of corporate strategy such as mergers, acquisition, alliances, among others.

The merger between Royal Dutch Petroleum and Shell in 2004 at an estimated amount of $95 billion led to the formation of Royal Dutch Shell plc commonly known as Shell. The company operates in the upstream, downstream, and corporate sector/segment of the industry. At the upstream sector, the company involves in extraction of natural gas and crude oil, conversion of gas into liquid products and generation of wind energy. In the downstream sector, Royal Dutch Shell engages in marketing and refining of oil into bio-fuel development, fuel, lubricants, petrochemical production, and carbon dioxide emission management while the corporate sector includes Royal Dutch Shell’s holdings and treasury organization which consist of non-operational activities supporting Royal Dutch Shell. Royal Dutch Shell’s key competitors in the industry include ExxonMobil, Chevron Corporation, Total SE, PetroChina, British Petroleum (BP), ConocoPhillips, among others.

The oil and gas industry influences the energy market, its highly competitive and play crucial roles in the global economy as the world’s primary source of fuel.

Assignment

For this project assignment you will select an existing conglomerate corporation. Your project should elucidate the corporate strategy of that selected conglomerate and make recommendations as to how they might restructure the organization (i.e., create a new corporate strategy) to take advantage of better financial or strategic fit or greater synergies.

Explore a variety of elements of corporate strategy covered in this course (such as mergers, acquisitions, alliances, etc.). You are also required to research back 15-20 years in the history of this conglomerate company and talk about how the corporate strategy has changed/evolved. Your writing should follow APA Format and be at least 12 pages in length , not including tittle or reference page. The writing should also have a minimum of 6 scholarly resources (NOT including textbooks).