Management Coca Cola Research
michen
Projectassignment.docxCOMPANY NAME: Coca Cola
Use the headers listed in the contents list below. Follow the same flow of topics as well. The most important sections are marked bold. As always, stick with Times New Roman, font 12, double-spacing, MLA style. Length: 6 pages. Need to Turnitin.
COMPANY IN BRIEF (General introduction about the company, its business, industry/industries; brief history/background; year established; current revenue, stock prices; organizational mission, vision, goals. Cite your sources.)—one page
Total 5 pages for following research, I already have a almost 3 page paper, need to add 2 more page information and change the citation need to change to MLA formatting quatations.
ETHICAL ISSUES (In your research, have you run into any news about ethical issues or other crises experienced by the company? How did they handle the problem? etc. Cite your
DIVERSITY ISSUES (Is this a truly diverse company? That is, do they deeply value employee differences to build a more effective organization? What diversity policies, trainings, programs, and/or celebrations do they have? Do they recruit to promote and maintain diversity? etc.)
LEADERSHIP (Choose one top-level manager from this company and
analyze/comment on her/his leadership style. How does s/he motivate? Cite your sources.)
CONTEMPORARY ISSUES (Anything in the news recently? What is going on about this
company nowadays. Cite your sources.)
REFERENCES (MLA style. Make sure each paragraph presents information from 2-3 different reliable sources. Using form like According to ... and quotation marks to cited resource. Have multiple citations from different sources in each section. Do not rely on the same source too much, particularly the company’s own website. I expect to see a rich list of references.)
Below is the grading rubric for this assignment.
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Plagiarism check via turnitin.com |
Plagiarism: Yes: No: |
If word-to-word (copy-paste) overlap with any online resource is identified in the document, the project is scored zero and the Office of Judicial Affairs is informed. |
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Scoring Base |
Rating = 10 |
Rating = 8 |
Rating = 5 |
Rating = 3 |
Score |
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Quality – Individual / Team effort invested in this work |
The writing reflects that the members put much effort and attention conducting thorough research; they conducted in-depth analyses about the company, and prepared an in-depth report. |
The writing reflects that the members put adequate effort and attention conducting research; they conducted adequate analyses about the company, and prepared an adequate report. |
The writing reflects that the members put less than adequate effort and attention conducting research; they conducted less-than-adequate analyses about the company, and prepared a less-than-adequate report. |
The writing reflects that the members put too little effort and attention conducting research; they conducted poor analyses about the company, and prepared a poor report. |
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Quality -- Use of class topics, research evidence, citations |
The writing provides in-depth coverage of the required topics/sections, and assertions are clearly supported by class topics, research evidence and various citations. |
The writing provides adequate coverage of the required topics/sections, and assertions are mostly supported by class topics, research evidence and citations. |
The writing provides weak coverage of the required topics/sections, and assertions are not sufficiently supported by class topics, research evidence and citations. |
The writing is missing most required topics/sections, and assertions are not supported by class topics, research evidence and citations. |
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Scoring Base |
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Rating = 5 |
Rating = 3 |
Rating = 1 |
Score |
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Structure |
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The writing has all required sections/headers discussing all required topics. Paragraphing and transitions are also clear and good. |
The writing has the required sections with no clear headers/separations. Paragraphing and transitions are adequate. Minimal unnecessary repetitions or inconsistency among the sections prepared by different members. |
Some required sections are missing. Paragraphing and transitions are deficient. Many unnecessary repetitions and much inconsistency among the sections prepared by different members. |
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Basic Grammar |
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The writing has no grammatical errors whatsoever. Word selection and use, sentence structure, spelling, punctuation, and capitalization are impeccable. |
The writing has some errors in word selection and use, sentence structure, spelling, punctuation, and capitalization. |
The writing has serious errors in word selection and use, sentence structure, spelling, punctuation, and capitalization. |
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Total Score |
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