MHR PROJECT

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Projectassignment.docx

COMPANY NAME: Coca Cola

Use the headers listed in the contents list below. Follow the same flow of topics as well. The most important sections are marked bold. As always, stick with Times New Roman, font 12, double-spacing, MLA style. Length: 5 to-6 pages. Need to Turnitin.

SWOT ANALYSIS (Present a rich SWOT. ALL factors, news, and information presented in your environmental analysis should translate into SWOT items. Any items inserted from other SWOT analyses should be cited.)

Strengths : (use bullets to list entries)

Weaknesses : (use bullets to list entries)

Opportunities : (use bullets to list entries)

Threats : (use bullets to list entries)

STRATEGIC MANAGEMENT (Which corporate strategy and which business strategy is followed? State the particular strategies by name and explain why you believe that they are using these strategies. Cite your sources for your arguments or stated facts. Comment on whether these strategies fit with the company's mission/vision/goals)

ORGANIZATION STRUCTURE

Vertical structure (Comment on the vertical structure concepts covered in class. For ex: Is this, more so, a centralized or decentralized company? Where does the decision-making power and authority lie? Explain why? Cite your sources for the facts presented.)

Horizontal structure (Which of the 4 main organizational forms does the company have? Cite your sources for the presented facts. Insert organizational chart(s). Comment on whether the company's structure fits with its mission/vision/goals.)

HUMAN RESOURCES MANAGEMENT (Present company's human resources management activities. Most important information regarding this section will come from the

organization’s official website. How do they recruit? Do they provide any training

opportunities to employees? Do they provide any developmental opportunities to managers,

leaders? What kind of benefits are provided? --do they reimburse employees for education

costs? etc. Cite your sources.)

RECOMMENDATIONS (Bullet points with one-liners. Did you identify any problems? Are company’s actions in line with mission/vision/goals? How is the company handling current issues/crisis? Based on your SWOT analysis, provide a rich set of recommendations for the management of this organization. Almost each 1 item entered in the SWOT analysis should translate into 1 action recommendation. Prepare a rich set of actions that would help the company emphasize and better use its strengths, overcome its weaknesses, utilize the opportunities, and dodge the threats.)

REFERENCES (MLA style. Make sure each paragraph presents information from 2-3 different reliable sources. Using form like According to ... and quotation marks to cited resource. Have multiple citations from different sources in each section. Do not rely on the same source too much, particularly the company’s own website. I expect to see a rich list of references.)

Below is the grading rubric for this assignment.

Plagiarism check via turnitin.com

Plagiarism:

Yes:

No:

If word-to-word (copy-paste) overlap with any online resource is identified in the document, the project is scored zero and the Office of Judicial Affairs is informed.

Scoring Base

Rating = 10

Rating = 8

Rating = 5

Rating = 3

Score

Quality – Individual / Team effort invested in this work

The writing reflects that the members put much effort and attention conducting thorough research; they conducted in-depth analyses about the company, and prepared an in-depth report.

The writing reflects that the members put adequate effort and attention conducting research; they conducted adequate analyses about the company, and prepared an adequate report.

The writing reflects that the members put less than adequate effort and attention conducting research; they conducted less-than-adequate analyses about the company, and prepared a less-than-adequate report.

The writing reflects that the members put too little effort and attention conducting research; they conducted poor analyses about the company, and prepared a poor report.

Quality -- Use of class topics, research evidence, citations

The writing provides in-depth coverage of the required topics/sections, and assertions are clearly supported by class topics, research evidence and various citations.

The writing provides adequate coverage of the required topics/sections, and assertions are mostly supported by class topics, research evidence and citations.

The writing provides weak coverage of the required topics/sections, and assertions are not sufficiently supported by class topics, research evidence and citations.

The writing is missing most required topics/sections, and assertions are not supported by class topics, research evidence and citations.

Scoring Base

Rating = 5

Rating = 3

Rating = 1

Score

Structure

The writing has all required sections/headers discussing all required topics. Paragraphing and transitions are also clear and good.

The writing has the required sections with no clear headers/separations. Paragraphing and transitions are adequate. Minimal unnecessary repetitions or inconsistency among the sections prepared by different members.

Some required sections are missing. Paragraphing and transitions are deficient. Many unnecessary repetitions and much inconsistency among the sections prepared by different members.

Basic Grammar

The writing has no grammatical errors whatsoever. Word selection and use, sentence structure, spelling, punctuation, and capitalization are impeccable.

The writing has some errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.

The writing has serious errors in word selection and use, sentence structure, spelling, punctuation, and capitalization.

Total Score