Project-6

SM110 Communications for Sales: Project 6

Project Description:

Customer value propositions are basic statements of how a sales offering will add value to your prospect’s business. Essentially, the customer value proposition summarizes the legitimate business reasons for making a sales call. Refer to pages 136-139 of your textbook.

Create a customer value proposition for a business that you are familiar with. Your own Customer Value Proposition should answer the following questions:

1) What are the primary reasons that customers would want what you are offering?

2) What are the primary benefits of your product?

3) What are tangible positive outcomes your product facilitates?

Remember to be concise and specific.

Submit your Customer Value Proposition statement to Project 6 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

SM110: Communication for Sales

Student:

Instructor:

Date:

Project 6

YOUR SCORE: ________

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