Create an International Business Plan (TJX/Tanzania)
NoJudgement
Project5_Template.docxRunning head:
INSERT Running Header 3
TJX Companies, Tanzania, Retail/Apparel/HomeGoods,
type of legal structure, and the alliance partner
date submitted
Name
Table of Contents Executive Summary 3 Introduction 3 Marketing Strategy 3 Market Analysis 3 Characteristics of potential customers in the country 3 Use of web networks and social media for e-marketing 3 Governance and CSR (add sub headers as needed) 3 Financial Projections (add sub headers as needed) 3 Strategy Implementation (add sub headers as needed) 3 Conclusion 3 Appendix I 3
Executive Summary
· summarizes the results of your analysis and how you arrived at the recommendation
· belongs on a separate page from the introduction to the report
· Start your executive summary as follows: “Business Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].”
Recommendation
Introduction
(Start new page, First page of report body)
· states the purpose of the report
· explains what the report will do
· introduces the industry, country, and client's name
Marketing Strategy
Market Analysis
Characteristics of potential customers in the country
Use of web networks and social media for e-marketing
Governance and CSR (add sub headers as needed)
Financial Projections (add sub headers as needed)
· (Include at least 1-2 tables (charts)
Strategy Implementation (add sub headers as needed)
Conclusion
References
Appendix I
