Create an International Business Plan (TJX/Tanzania)
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Project5_ReferencesMBA670.docxReferences
Learning Topic: Marketing Plan
Learning Resource: The Marketing Plan
Learning Resource: Not Your Father’s Marketing Plan
Learning Resource: The Marketer's Action Plan (MAP): Six Steps to Developing Effective Marketing Plans in B2B Marketing Programs.
Learning Topic: Distribution and Supply Chain Strategy
Learning Resource: Using Supply Chains to Create Value for Customers
Learning Resource: Using Marketing Channels to Create Value for Customers
Learning Resource: The Impact of Strategy on Supply Chain and Forecasting.
Learning Topic: Pricing Strategy
Learning Resource: Price, the Only Revenue Generator
Learning Resource: Smart Pricing Strategies for the Internet Age: A Primer.
Learning Resource: Smart Pricing Strategies for the Internet Age: A Primer.
Learning Topic: Branding
Learning Resource: Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit.
Learning Resource: The Impact of Corporate Social Responsibility and Image on Brand Equity
Learning Topic: Branding Strategies
https://leocontent.umuc.edu/content/umuc/tgs/mba/mba670/2195/learning-topic-list/branding-strategies.html?ou=455541
Learning Topic: Management, Strategies, Tools, and Practices in eMarketing: http://eds.a.ebscohost.com.ezproxy.umuc.edu/eds/pdfviewer/pdfviewer?vid=1&sid=40e3d6ca-80b1-4171-a458-9b5f6647716e%40sessionmgr4008
Learning Topic: Crafting a Digital Marketing Strategy
Learning Topic: Key Elements of Web Analytics
Learning Topic: Customer Relationship Management (CRM)
Learning Resource: The CRM Model: Analyzing Data and Understanding the Benefits
Learning Topic: Social CRM
https://leocontent.umuc.edu/content/umuc/tgs/mba/mba670/2195/learning-topic-list/social-crm.html?ou=455541
