Business Communication

PROJECT 4: Persuasive speech

The following guidelines apply to the individual informal speeches

You remember project 3: Assume it has been a while since you’ve sent your persuasive letter re programs/courses at the university, and you haven’t got a response.

Now, you telephone the office of the official to whom you had written. S/he is unavailable and out-of-town according to a recorded voice message.

And so, you decided to leave a voicemail regarding your request.

2. Your speech should have

- a clear beginning in which you:

▪ aim to gain attention

▪ build up to and clarify the topic

▪ (total time approx. 30 seconds)

- a discernible body in which you:

▪ explain why you feel strongly about this topic/ your personal connection

▪ explain why your university would be a better place if this program or course were introduced (cover the scope)

▪ (total time approx. 1 minute)

- a clear conclusion in which you:

▪ re-cap

▪ leave the audience with something to think about

▪ (approx. 30 seconds)