M3

Tips for Project 3

Please note that for Project 3 - for Google Analytics questions,  all submissions are graded final and (there are no milestones). So, it is important to get the answers right in the first go. Here are few tips and/or guidelines that will help you with your Google Analytics project:

· Google Analytics (GA) supports Chrome, Firefox, Microsoft Edge, and Safari browsers.  Please ensure that you update your browser to the latest version to minimize any issues with GA.

· Please make sure you select the right user category (such as active users, etc.) and the right date and date range/period for comparison (such as, 2019-Q1 vs 2018-Q1, etc.) when creating graphics or diagrams for your analysis.   I found that students often make "avoidable" mistakes simply because they selected the incorrect user category, demographic, date, or date range.   You will need the right graphs/diagrams before you can do the correct analysis and interpretation. So, please be careful!

· I would recommend this sequence with relevant subheadings in presenting your results for each question:

· Q(uestion) number

· Relevant screenshot (s) for your answer(s)

· answers

· Please provide the final project in Microsoft Word format, not PDF, so I can mark changes and provide feedback.

· Please use tables to organize your answers to ensure that you answered all requirements, especially Question 10

	Converters	Nonconverters
Users
Sessions
Sessions per user
Page views
Pages per Session
Average Session Duration
Bounce Rate

Analysis by Gender:

	Male	Female
Converters
Nonconverters
Users
Ecommerce Conversion Rate
Revenue

Hope this helps. Constant