PLEASE SEE ATTACHED 3

Lotus

project3gradingCriteria.docx

Home >Business & Finance homework help >Management homework help >PLEASE SEE ATTACHED 3

Criteria

Equivalent to an A

Equivalent to a B

Equivalent to a C

Equivalent to a D

Equivalent to an F

Corporate-level strategy analysis

1.2 points

Thoroughly and correctly analyzes corporate level strategies using BOTH research and course material to support reasoning.

(1.08 - 1.20)

1.02 points

Presents a corporate level strategy analysis using some research ANDcourse material to support reasoning but some development is needed.

(0.96 - 1.07)

0.9 points

Presents a corporate level strategy analysis using some research AND course material to support reasoning but significant development is needed.

(0.84 - 0.93)

0.78 points

Attempts to analyze corporate level strategies but may not be correct, does not use both research AND course material to support reasoning or needs major development.

(0.72 - 0.83)

0 points

Little to no attempt to analyze corporate level strategies.

(0 - 0.71)

/ 1.2

Create a partial SWOT table

1 point

Thoroughly and correctly creates a partial SWOT - SW citing the sources from the research.

(0.9 - 1.0)

0.85 points

Creates a partial SWOT - SW citing the sources from the research but needs some development OR presents less than three strengths or weaknesses.

(0.80 - 0.89)

0.75 points

Creates a partial SWOT - SW citing the sources from the research but needs significant development OR presents less than two strengths or weaknesses.

(0.70- 0.79)

0.65 points

Attempts to create a partial SWOT - SW; does not provide correct information OR does not consistently cite OR presents one or incorrect strengths or weaknesses; needs major development.

(0.60 - 0.69)

0 points

Little to no attempt to create a partial SWOT - SW.

(0 - 0.59)

/ 1

SW Analysis:

2.2 points

Thoroughly and correctly performs a SW analysis and discusses the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses using BOTH research AND course material to support reasoning.

(1.7 - 2.2)

1.6 points

Performs a SW analysis and discusses the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses using BOTH research AND course material to support reasoning but needs some development.

(1.5 - 1.69)

1.4 points

(1.3 - 1.49)

1.2 points

Attempts to performs a SW analysis and attempts to discuss the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses using little course material AND/OR research to support the reasoning; needs major development; missing key information.

(1.1 - 1.29)

0 points

Little to no attempts to performs a SW analysis OR does not discuss the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses .

(0 – 1)

/ 2.2

Create an IFE matrix analysis and address the strategic inferences/implications

1 point

Thoroughly and correctly presents an IFE matrix analysis and address the strategic inferences/implications using BOTH research AND course material to support reasoning.

(0.9 - 1.0)

0.85 points

Presents an IFE matrix analysis and address the strategic inferences/implications using BOTH research AND course material to support reasoning but needs some development.

(0.8 - 0.89)

0.75 points

Presents an IFE matrix analysis and address the strategic inferences/implications using BOTH research AND course material to support reasoning but needs significant development.

(0.7 - 0.79)

0.65 points

Attempts to present an IFE matrix analysis; may attempt to address the strategic inferences/implications - uses little course material AND/OR research to support of the reasoning; needs major development; missing key information.

(0.6 - 0.69)

0 points

Little to no attempt to create an IFE matrix analysis OR does not address the strategic inferences/implications.

(0 – 0.59)

/ 1

Develop a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level

1 point

Thoroughly and correctly develops a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level using BOTH research AND course material to support reasoning and conclusions.

(0.9 - 1.0)

0.85 points

Develops a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level using BOTH research AND course material to support reasoning but needs some development.

(0.8 - 0.89)

0.75 points

(0.7 - 0.79)

0.65 points

Attempts to develop a Grand Strategy Matrix; may attempt to discuss strategic inferences/implications at a corporate level and business-unit-level using little course material AND/OR research to support of the reasoning; needs major development; missing key information.

(0.6 - 0.69)

0 points

Little to no attempt to develops a Grand Strategy Matrix OR an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level.

(0 – 0.59)

/ 1

Evaluate the company's product line and target market

1.2 points

Thoroughly and correctly evaluates company's product line and target market using BOTH research AND course material to support reasoning.

(1.08 - 1.20)

1.02 points

Evaluates the company's product line and target market using BOTH research AND course material to support reasoning but needs some development.

(0.96 - 1.07)

0.9 points

Evaluates the company's product line and target market using BOTH research AND course material to support reasoning but needs significant development.

(0.84 - 0.93)

0.78 points

Attempts to evaluate the company's product line and target market using little course material AND/OR research to support the reasoning; needs major development; missing key information.

(0.72 - 0.83)

0 points

Little to no attempt to evaluate the company's product line and target market.

(0 – 0.71)

/ 1.2

Identify and explain business-level strategies

1.2 points

Thoroughly and correctly identifies and explain business-level strategies using BOTH research AND course material to support reasoning.

(1.08 - 1.20)

1.02 points

Identifies and explains business-level strategies using BOTH research AND course material to support reasoning but needs some development.

(0.96 - 1.07)

0.9 points

Identifies and explains business-level strategies using BOTH research AND course material to support reasoning but needs significant development.

(0.84 - 0.93)

0.78 points

Attempts to identify and explain business-level strategies providing with little course material AND/OR research to support the reasoning; needs major development; missing key information.

(0.72 - 0.83)

0 points

Little to no identification and explanation of business-level strategies.

(0 - 0.71)

/ 1.2

Assess the company's org structure, org culture marketing production, operations, finance/accounting, R&D

1 point

Thoroughly and correctly assesses the company's org structure, org culture, marketing production, operations, finance/accounting, and R&D, using both research AND course material to support reasoning and conclusions.

(0.9 - 1.0)

0.85 points

Correctly assesses the company's interactions with its stakeholders, org structure, org culture, marketing production, operations, finance/accounting, and R&D using both research AND course material to support reasoning and conclusions but needs clarity or some development in using the course material to support ideas or in the research.

(0.8 - 0.89)

0.75 points

Attempts to assesses the company's org structure, org culture, marketing production, operations, finance/accounting, and R&D providing some use of the course material AND research to support reasoning and conclusions but needs significant clarity, development in using the course material to support ideas or in the research.

(0.7 - 0.79)

0.65 points

Assesses the company's org structure, org culture, marketing production, operations, finance/accounting, and R&D with little course material AND/OR research to support the reasoning and conclusions. Needs major development; missing key information OR needs major development in using course material to support ideas or the research.

(0.6 - 0.69)

0 points

Little to no assessment of the company's org structure, org culture, marketing production, operations, finance/accounting, and R&D,

(0 – 0.59)

/ 1

Explain how functional-level strategies align with the company's vision and mission statements

1 point

Thoroughly and correctly explains how the functional-level strategies align with the company's vision and mission statements using BOTH research AND course material to support reasoning and conclusions.

(0.90 - 1.0)

0.85 points

Explains how the functional-level strategies align with the company's vision and mission statements using BOTH research AND course material to support reasoning but needs some development.

(0.80 - 0.89)

0.75 points

Explains how the functional-level strategies align with the company's vision and mission statements using BOTH research AND course material to support reasoning but needs significant development.

(0.70 - 0.79)

0.65 points

Attempts to explain how the identified strategies align with the company's vision and mission statements using little course material AND/OR research to support the reasoning; needs major development; missing key information.

(0.60 - 0.69)

0 points

Little to no explanation of how the identified strategies align with the company's vision and mission statements.

(0 - 0.59)

/ 1

Ratio calculation and presentation of industry averages.

1 point

Correctly calculates no less than a total of ten (10) key financial ratios for the company using only relevant ratios for the company and presents same industry averages across the four categories.

(0.90 - 1.0)

0.85 points

Calculates no less than a total of ten (10) key financial ratios for the company using only relevant ratios for the company presenting the same industry averages across the four categories but 1-2 ratios are incorrectly presented.

(0.80 - 0.89)

0.75 points

(0.70 - 0.79)

0.65 points

Calculates less than ten (10) key financial ratios OR industry averages do not match selected key ratios; ratios show more than four incorrect calculations.

(0.60 - 0.69)

0 points

Fails to show actual ratio calculations or does not present industry averages.

(0 - 0.59)

/ 1

Financial analysis: Discuss the corporate financial standing based on a financial ratio analysis. Include whether the company's financial ratio is a strength, a weakness or a neutral factor.

1 point

Thoroughly and correctly performs a financial analysis and discusses corporate financial standing and determines whether a strength, weakness or neutral factor using BOTH calculations AND course material to support reasoning and conclusions.

(0.9 - 1.0)

0.85 points

Performs a financial analysis and discusses corporate financial standing and determines whether a strength, weakness or neutral factor using BOTH calculations AND course material to support reasoning but needs some development.

(0.8 - 0.89)

0.75 points

(0.7 - 0.79)

0.65 points

Attempts to performs a financial analysis but may not discuss corporate financial standing or whether a strength, weakness or neutral factor OR does not use BOTH calculations AND course material to support reasoning; needs major development.

(0.6 - 0.69)

0 points

Little to no financial analysis or missing discussion of financial standing AND does not determine strength, weakness or neutral factor.

(0 – 0.59)

/ 1

Develop a Quantitative Strategic Planning Matrix (QSPM) analysis and address the strategic inferences/implications.

1 point

Thoroughly and correctly develops a QSPM and addresses the strategic inferences/implications using BOTH the course material AND the Tools & Techniques developed throughout the course to support reasoning.

(0.9 - 1.0)

0.85 points

Develops a QSPM and addresses the strategic inferences/implications using BOTH the course material AND the Tools & Techniques developed throughout the course to support reasoning but needs some development,

(0.8 - 0.89)

0.75 points

(0.7 - 0.79)

0.65 points

Attempts to develops a QSPM with little use of course material AND/OR he Tools & Techniques developed throughout the course to support the reasoning; needs major development; missing key information.

(0.6 - 0.69)

0 points

Little to no development of a QSPM.

(0 – 0.59)

/ 1

Develop a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes

1.2 points

Thoroughly and correctly develops a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes using BOTH research AND course material to support reasoning.

(1.08 - 1.20)

1.02 points

Develops a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes using BOTH research AND course material to support reasoning but needs some development.

(0.96 - 1.07)

0.9 points

(0.84 - 0.93)

0.78 points

Attempts to develos a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes and uses little course material AND/OR research to support the reasoning; needs major development; missing key information.

(0.72 - 0.83)

0 points

Little to no development of a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes.

(0 – 0.71)

/ 1.2

Attention to Instructions

2 points

The paper contains completion of all major assignment tasks including writing the report. The paper also includes completion of all minor aspects of the assignment such as third person writing, required use of course readings, outside sources if needed, and assignment format.

(1.8 - 2.0)

1.7 points

The paper contains completion of all major assignment tasks including writing the report. The paper missed 1 minor aspect of the assignment such as third person writing, required use of course readings, outside sources if needed, and assignment format.

(1.6 - 1.79)

1.5 points

The paper missed 1 major assignment task (including writing the report) or 2 minor aspects of the assignment.

(1.4 - 1.59)

1.3 points

Fails to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment.

(1.2 - 1.39)

0 points

Fails to demonstrate understanding of assignment requirements.

(0 – 1.19)

/ 2

Writing Mechanics

2 points

Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No errors found. No contractions or jargon used.

(1.8 - 2.0)

1.7 points

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to four errors found.

(1.6 - 1.79)

1.5 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Five to 10 errors found.

(1.4 - 1.59)

1.3 points

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.

(1.2 - 1.39)

0 points

Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible; or errors are too plentiful to count.

(0 – 1.19)

/ 2

APA Style (6th ed.)

1 point

No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(0.9 - 1.0)

0.85 points

Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times.

(0.8 - 0.89)

0.75 points

Attempts in-text citations and reference lists; APA style errors are noted throughout document; Fails to use APA citations when appropriate 3 times in document.

(0.7 - 0.79)

0.65 points

Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 4-5 times; or presents only 1-2 in-text citations and reference list in a paper that requires APA citations throughout the document.

(0.6 - 0.69)

0 points

No attempt at APA style; or attempts either in-text citations or reference list but omits the other.

(0 – 0.59)

/ 1

Rubric Total ScoreTotal

/ 20