Week 7 Assignment - Concept Paper

Problem statement:

The specific problem to be addressed is how McDonald's is going to deal with a decrease in demand in the wake of COVID-19 pandemic. The general problem to be addressed is how fast-food chains and food outlets are changing their operations during the pandemic of Corona Virus in the world, especially in the United States (Daniel, 2016).

You must always list your general problem statement first. Provide context for that statement. Then present your specific problem statement and provide context for that statement. Per the assignment instructions you should list your research questions following your problem statements.

The method selected for research:

To conduct research on the above-stated problem stated, the right methodThe research method that will be adopted in conducting the proposed research will be the mixed method approach a combination approach withwhich includes both quantitative and qualitative methodologies. A quantitative approach will help understand the insights into what is triggering a certain behavior in participants. While on the other hand, quantitative study is important to figure out the proportion of customers who is are not availing their previous interest in fast food and epically McDonald's (Apuke, 2017). But dueDue to the lockdown and social distancing, going in the market and conducting research is out of option. The suitable technique is to develop a flexible approach where both primary and secondary sources are sued. For secondary resources, the reports by McDonald's' Company and other institutions regarding the change in the food industry will be a suitable option. For primary data collection, developing an online survey is the safest option. For the qualitative study, online interviews can be scheduled. Both structured and unstructured interviews can be planned. Similarly, panel discussion over video calls is also a safe option. Through a mixed approach data for both quantitative and qualitative questions can be gathered (Yoshikawa & Kalil, 2008). Comment by Terrance Woods: What does this mean? Poor word choice. Consider rephrasing Comment by Terrance Woods: Word choice

Per the assignment instructions you were required to “include the justification as to why other methods would not be appropriate”. You failed to do that here.

Research question

Qualitative Research Question:

1. How the fast-food business of McDonald's in the United States is getting affected by the pandemic of COVID-19? Comment by Terrance Woods: I provided you with feedback in your Project 2 submission regarding this research question. My exact feedback was - This questions is not well-articulated. Reword for clarity. You failed to address the feedback received and merely presented the same question in this submission.

Quantitative research question:

2. How many Americans have stopped buying McDonald's because of coronavirus threat in the United States? Comment by Terrance Woods: I provided you with feedback in your Project 2 submission regarding this research question. I even rephrased the research question for you. You failed incorporate the changes recommended and merely presented the same question in this submission.

Hypothesis:

There has been a decrease in the number of Americans buying McDonald's because of coronavirus threat in the United States. Comment by Terrance Woods: I provided you with feedback in your Project 2 submission regarding this hypothesis. I even provided a null and alternative hypotheses for you. You failed incorporate the changes recommended and merely presented the same hypothesis in this submission

Feedback

Feedback

You failed/refused to incorporate some of the feedback provided in your Project 2 submission. I reviewed both submissions together and this was clearly noticeable. The feedback I provide is so that you can improve the quality of your submission as your progress in the course. By carefully reviewing my feedback and reaching out with questions or concerns is the only way you can improve the quality of your work. Remember, being able to effectively craft your problem statements, research questions and hypothesis are of paramount importance as you move forward in your program. Based on what was provided here I strongly recommend that you immerse yourself in the literature on this subject, and carefully review the feedback provided before attempting to complete the concept paper in week 8. I am here to assist in whatever way that I can. Please review other feedback provided above.

References Apuke, O. D. (2017). Quantitative Research Methods : A Synopsis Approach. SAGE journal , 122-134. Daniel, W. (2016). The Usefulness of Qualitative and Quantitative Approaches and Methods in Researching Problem-Solving Ability. Journal of Eductaion and Practice , 43-58. Yoshikawa, H., & Kalil, A. (2008). Mixing Qualitative and Quantitative Research in Developmental Science: Uses and Methodological Choice. Development Psychology, 344-354.