Contemplating Starting a Business - Project 2

[Write responses to the questions asked using concepts from the class learning materials to inform your answers.]

Why do you think you can create a successful start-up? What traits will you need to be an entrepreneur?

What kind of leadership style would you use, and why?

Describe your product and why you think there is a market for it.

What legal form do you think best suits your start-up and why?

What kind of financial document should you provide so that I can evaluate the viability of your start-up?

What are the characteristics of your target customer?

Explain specific types of marketing the business should pursue.

What other sources of funding might be available for you?

How would you organize your management team, and who in your group would lead each function in the organization?

Refer to Dion's coworkers from his initial conversation.

What brand name do you propose for your electric bike, and why did you choose it?

Conclusion

[Write a concluding paragraph or two that emphasizes the reasons why Brenda should invest in your venture.]

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