Illustration Graphics

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320 6381 Illustration Graphics (2202) - UMGC Learning Management System

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Assignments Project 2: Logo Assignment

Project 2: Logo Assignment

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CMST … Robin Mcclain

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PROJECT 2 UMGC > CMST 320 > ILLUSTRATION GRAPHICS

PROJECT 2: LOGO ASSIGNMENT

OBJECTIVE The purpose of this project is to demonstrate your understanding of the following course concepts:

1. X

PROJECT DESCRIPTION

Your logo or brand has got to be much more than just a corporate badge or a simple recognizable, memorable mark. It

needs to reflect who you are, what your business is and even how you work. The logo designer’s creativity and

imagination are the integral parts in the logo design process, the client can describe what they want, and the designer

has to visualize it. He or she has to create a high impact creative brand that has to not only work on screen, but also for

a variety of media, like posters, signage, letterheads and even for apparel.

Your task is to design a logo for your own organization to use for a letterhead (8.5” x 11”), business cards (3.5” x 2”), a

poster (Poster size = 24" X 36" with your logo sized at 4” x 6”), and a website (Logo sized at 1.5” x 2” on a webpage

layout sized 15" X 10"). The sizes are suggested size, which can be modified as appropriate. You may pick any type of

business or organization to create the design of your logo using Adobe Illustrator (CS5 or Higher). You are required to

follow the requirements below. You will be submitting one file that contains multiple (4) artboards based on the above

sizes.

For further study in preparation for creating your logo designs, consider reading feedback from some of today's design

leaders on what not to do, when creating a logo!

Read the HOW Magazine article on 6 Things to Avoid When Designing a Logo here. -WEB PAGE IS NO LONGER

AVAILABLE.

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320 6381 Illustration Graphics (2202) - UMGC Learning Management System

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PROJECT REQUIREMENTS

1. Use a recent version of Adobe Illustrator.

2. Use multiple artboards (4) at a specific size (referenced above) for a variety of items.

3. Use Gradient.

4. Create a drop shadow.

5. Apply Gradients to Strokes.

6. Save file as .pdf and submit both .ai and .pdf files.

SUBMISSION REQUIREMENTS Please submit your completed paper to your Assignments Folder in our CMST 320 LEO Classroom before the due

date.

MILESTONE DUE DATE

Late Penalty: There is no late penalty for this project. You can submit (and resubmit) this assignment until the end of

Week 7, Sunday 11:59 PM ET. The Assignments Folder will then be closed and you will not be able to physically submit

(or resubmit) the assignment for a grade.

Exceptions may be allowed, on a case-by-case basis, for life situations (military deployment, medical illness, death in

the family, etc). In all cases, timely notification of a "life situation" is critical to the approval of any extensions. All

exceptions must be accompanied by official documentation, which is subject to inspection and approval. Workload,

course load, vacations, or bad memory are not acceptable excuses.

Running Close to the Deadline?: Please do not wait until the last minute to submit your assignment. Give yourself at

least a 5-hour window to account for any technical difficulties that might arise. If you experience technical difficulties

beyond your control that do not allow you to successfully complete the assignment, immediately follow the steps below:

Step 1: Contact UMGC 360 Help and Support. Inform them of the problem you are having. Get a problem ticket

number from them to document the situation.

Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your

problem ticket number from 360 Help and Support, and (d) your name, so I can investigate the situation.

Step 3: Attempt to attach your assignment to a message to me inside of LEO.

Step 4: E-mail the assignment to me.

GRADE VALUE This project is worth 25 points or 25% of your total grade for the course.

GRADE REDUCTIONS You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include

all required elements. Each omission will result in a partial point deduction.

SUBMITTING YOUR ASSIGNMENT To complete this project and receive full credit, you must submit your completed presentation to your Assignments

Folder unless you encounter problems--discussed above).

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320 6381 Illustration Graphics (2202) - UMGC Learning Management System

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Due Date

Mar 1, 2020 11:59 PM

Hide Rubrics

Rubric Name: Logo Assignment Rubric

CYA (COPY YOUR ASSIGNMENT) Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen--you may

need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!

HAVING PROBLEMS? Please contact me in advance if you are having problems understanding what is required of you.

DO YOUR OWN WORK

UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.

NOTE 1: If you do not plan to use a recent version of Adobe Illustrator, please inform me in advance, so we can

discuss these issues in greater detail.

VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( *** VERY IMPORTANT *** ) It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your

assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted

correctly, and you have posted the correct file.

NOTE 2: You will be held responsible for posting your assignments correctly.

Criteria Level 1 2 points

Level 2 1 point

Level 3 0 points

Use mul!ple

artboards. / 2

A le"erhead

logo/artboard. / 2

A business

card

logo/artboard.

/ 2

Used mul!ple

artboards.

Par!ally used mul!ple

artboards.

Did not use mul!ple

artboards.

Designed and

created a le"erhead

logo/artboard.

Par!ally designed and

created a le"erhead

logo/artboard.

Did not design and

create a le"er head

logo/artboard.

Designed and

created a business

card logo/artboard.

Par!ally designed or

created a business card

logo/artboard.

Did not design and

create a business

card logo/artboard.

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320 6381 Illustration Graphics (2202) - UMGC Learning Management System

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Add a File Record Audio

Total / 16

Overall Score

Submit Assignment

Files to submit

(0) file(s) to submit

A"er uploading, you must click Submit to complete the submission.

Comments

A poster

logo/artboard. / 2

A website

logo/artboard. / 2

Use Gradient. / 2

Create a drop

shadow. / 2

Apply

Gradients to

Strokes

/ 2

Designed and

created a poster

logo/artboard.

Par!ally designed and

created a poster

logo/artboard.

Did not design and

create a poster

logo/artboard.

Designed and

created a website

logo/artboard.

Par!ally designed or

created a website

logo/artboard.

Did not design and

create a website

logo/artboard.

Correctly used

Gradient.

Incorrectly used

Gradient or used other

techniques.

Did not use Gradient.

Correctly created a

drop shadow.

Incorrectly created a

drop shadow or used

other techniques.

Did not create a drop

shadow.

Correctly applied

Gradients to Strokes.

Incorrectly applied

Gradients to Strokes or

used other techniques.

Did not apply

Gradients to Strokes.

Level 2 12.8 points minimum

Level 3 9.6 points minimum

Level 1 0 points minimum

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320 6381 Illustration Graphics (2202) - UMGC Learning Management System

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