bmgt 364 project 2 asia division

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Assignments Project 2 Asia Division Business Unit Strategy - Phase 2

Project 2 Asia Division Business Unit Strategy - Phase 2

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Instruc�ons

BMGT 364 7987 Management and Organiza�on Theor…

BMGT 364 Project 2 (Week 6) Asia Division Business Unit Strategy Management Plan – Phase 2

NOTE: All submi�ed work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expecta�ons with regard to proper cita�on of sources as specified in the APA Publica�on Manual, 6th Ed. (Students are held accountable for in-text cita�ons and an associated reference list only).

Purpose

In this project, you will complete Phase 2 of the Asia Division Business Unit Strategy Management Plan. Drawing from the course material, you will create

In this project, you will use the course material through week 6 and your research to complete Phase 2 of the Asia Division Business Unit Strategy Management Plan. In this project you will learn and apply concepts concerning organiza�onal structure, organiza�onal culture, cultural differences, and product and service development. You will also create a communica�on plan.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements.

Skill Building:

You are also comple�ng this project to help develop cri�cal thinking and develop part of a management plan.

You will be required to research the cosme�c industry as a con�nua�on of Project 1. Do not take the research lightly as you are required to do significant research to answer the requirements of the project.

Skills: Research, Cri�cal Thinking, Write a Management Plan

Outcome Met by Comple�ng This Assignment

demonstrate leadership skills by communica�ng a shared vision, mo�va�ng and empowering others, and crea�ng a culture of ethical decision-making and innova�on develop measures and assess outcomes against plans and standards to improve organiza�onal effec�veness

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The new Execu�ve Director for the new Asia Division, has been asked by Max Barney to put together, and present to him, a business unit strategy that will be a guide for the next year as the new division moves forward. The Execu�ve Director will be working with the consul�ng group over the next 5 weeks and they will assist with pu�ng together this plan to be laid out as follows and developed in three phases.

You have successfully complete Phase I and it is now �me to complete Phase II. the second phase, Sec�on IV, Sec�on V and Sec�on VI will be completed.

Sec�on I – Execu�ve Summary

Sec�on II – Goals and Objec�ves

Sec�on III – Compe��ve Analysis

Sec�on IV – Descrip�on of Organiza�onal Structure and Culture

Sec�on V – Breakdown of Product and Services

Sec�on VI – Communica�ons Plan

Sec�on VII – Human Resources Plan

A Business Unit Strategy will provide the organiza�on an opportunity to explain the goals and objec�ves of the new division and help with the development of the strategy to achieve them. The plan will allow the company to gain insight into the current status of the industry they are venturing into using internal and external analysis tools, and then use this analysis to design their division’s business environment. In addi�on, the plan will be used to form the team that will bring the vision for this division to reality. You will need the Biotech Company Profile to complete the analysis.

Phase II

The Execu�ve Director of the Asia Division of Biotech has asked the GoTo Consul�ng group that has been assis�ng with the development of the Business Unit Strategy to begin pu�ng the second phase together. In this phase the director would like to start pain�ng the func�onal picture of how the new division will be setup, the products that are believed cri�cal for a successful ini�al launch, and how the division will communicate within itself, other divisions, and the corporate offices. To do this the group will deliver a Descrip�on of the Organiza�onal Structure and Culture sec�on; a Breakdown of Products and Services for the ini�al Launch; and the Communica�on Plan.

Descrip�on of the Organiza�onal Structure and Culture

In this sec�on, you will layout the structure that was introduced a week ago and delivered informally to the director. It is intended that this sec�on will now formally present the structure and explain the ra�onale behind its construc�on. The idea with presen�ng the Organiza�onal Chart is to understand why the level of the chart are developed. Present the Organiza�onal Chart the GoTo group collaborated on in Week 5 and explain why each part of the structure is cri�cal to the success of the organiza�on. For example, if an Assistant Division Director (ADD) Research and Design was place in the Org Chart you could explain that they will be responsible for finding ways to integrate green/sustainable materials into cosme�cs that have not been done on a large scale in the past. The ability to create products that have not been introduced in the market place in mass produc�on will give Biotech a compe��ve advantage. And under the VP of R&D there is a person responsible for the local tes�ng; explain why their tes�ng will have cri�cal impact on the success of the new product line.

The group will also present the cultural complexi�es that will need to be monitored and possibly addressed. The director will be bringing a facility online in an area that Biotech currently has no presence and there could be unforeseen cultural dilemmas that could arise. The GoTo group has considered whether or not to use local na�onals in management roles or to bring in current Biotech employees from other loca�ons. Each

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of these will have their own complexi�es from a cultural standpoint so consider them as you generate your response. Consider how the new loca�ons ci�zens view work hours, holidays, religious beliefs, etc. while researching this topic. Another example about understanding business cultures in foreign countries is how bribery is a big part of business for some cultures but s�ll illegal for a U.S. based company to par�cipate in this act while opera�ng on foreign soil. If the loca�on of the new facility has some cultural differences from what other loca�ons do, you should explain whether Biotech will need to recognize the difference or expect the employees to adhere to Biotech’s standards.

Breakdown of Products and Services

In this sec�on, you will present the products that Biotech will release in the first launch of the new division. These products were also discussed a week ago by your group and will now be formally introduced as the product line. Biotech needs to formally introduce the line of products that it will be presen�ng to the public and how its produc�on aligns with Biotech’s mission. This sec�on will need to provide specifics on the product and how it meets the sustainable, green, and human friendly mandate set forth from Melanie at the beginning of this project.

Communica�on Plan

This communica�on plan will be a roadmap on how the new division will best be able to communicate with Biotech’s corporate headquarters, suppliers, other divisions, and internally. This should lay out best prac�ces and how the organiza�on will be able to use the latest technologies available. Consider things as teleconferencing, video conferencing, telework, etc.

Instruc�ons for comple�ng Phase II of the Business Unit Strategy

Step 1: Write an Introduc�on paragraph

Create the Introduc�on Paragraph

A well wri�en management plan begins with a statement of the company’s goals for the project. This Introductory paragraph is the first paragraph of the plan and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader will understand the intent of the informa�on.

Step 2: Write the Following Using the Specific Informa�on Provided Above

Descrip�on of the Organiza�onal Structure Descrip�on of the Organiza�onal Culture Breakdown of Products and Services Communica�on Plan

Step 3: Review the Paper

Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and gramma�cal issues, and third person wri�ng.

Read the paper aloud as a first measure; Use the spell and grammar check in Word as a second measure; Have someone who has excellent English skills to proof the paper; Consider submi�ng the memo to the Effec�ve Wri�ng Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 4: Submit the paper in the Assignment Folder (The assignment submi�ed to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent

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Due Date

Dec 2, 2018 11:59 PM

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Rubric Name: Project #2 Asia Business Unit -Phase 2 20%

upon the student to verify the assignment is the correct submission. No excep�ons will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs. Use 12-point font. The final product will be 4-6 pages in length excluding the �tle page and reference page. Write clearly and concisely.

Comple�ng the Project

In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,

Read the grading rubric for the project. Use the grading rubric while comple�ng the project to ensure all requirements are met that will lead to the highest possible grade.

Third person wri�ng is required. Third person means that there are no words such as “I, me, my, we, or us” (first person wri�ng), nor is there use of “you or your” (second person wri�ng). If uncertain how to write in the third person, view this link: h�p://www.quickanddirty�ps.com/educa�on/grammar/first-second-and-third-person.

Contrac�ons are not used in business wri�ng, so do not use them.

Paraphrase and do not use direct quota�on marks. Paraphrase means you do not use more than four consecu�ve words from a source document, but puts a passage from a source document into your own words and a�ribute the passage to the source document. Not using direct quota�on marks means that there should be no passages with quota�on marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text cita�on and vice versa.

Provide the page or paragraph number (required) when using in-text cita�ons. If using the eBook, use Lumen Candela followed by the Sec�on �tle and paragraph number.

You are expected to use the case scenario, Biotech Company Profile, and weekly courses readings to develop the analysis and support the reasoning. The expecta�on is that you provide a robust use of the course readings and demonstrate thorough research of the cosme�c industry. The only external source material used is in rela�on to the research on the cosme�c industry. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text cita�on and vice versa.

Use a wide array of the course reading as well as sources from your research. The research should focus on informa�on related to the cosme�c industry.

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Criteria

Introduc�on

Above Average Sufficient Developing Needs Improvemen Failure / 0.6

Above Average - 0.6 points

Writes an introduc�on that captures the reader's a�en�on, explains the purpose of the presenta�on clearly,

correctly, and concisely.

(0.54 - 0.60)

Descrip�on of the Organiza�onal Structure

Above Average Sufficient Developing Needs Improvemen Failure / 3.4

Above Average - 3.4 points

Thoroughly and correctly describes and discusses all of the elements for organiza�onal structure using the

research, case scenario facts and course material to support reasoning and conclusions.

(3.06 - 3.4)

Descrip�on of the Organiza�onal Culture

Above Average Sufficient Developing Needs Improvemen Failure / 3.4

Above Average - 3.4 points

Thoroughly and correctly describes and discusses all of the elements for organiza�onal culture using the research,

case scenario facts and course material to support reasoning and conclusions.

(3.06 - 3.4)

Descrip�on of the Breakdown of Products and Services

Above Average Sufficient Developing Needs Improvemen Failure / 3.4

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Above Average - 3.4 points

Thoroughly and correctly describes and discusses all of the elements for breakdown of products and services using

the research, case scenario facts and course material to support reasoning and conclusions.

(3.06 - 3.4)

Descrip�on of the Communica�on Plan

Above Average Sufficient Developing Needs Improvemen Failure / 3.4

Above Average - 3.4 points

Thoroughly and correctly describes and discusses all of the elements for the communica�on plan using the

research, case scenario facts and course material to support reasoning and conclusions.

(3.06 - 3.4)

A�en�on to Instruc�ons

Above Average Sufficient Developing Needs Improvemen Failure / 2.8

Above Average - 2.8 points

The paper contains completion of all major assignment tasks including writing the report. The paper also includes completion of all minor aspects of the assignment such as third

person writing, required use of course readings, outside sources if needed, and assignment format.

(2.52 - 2.8)

Wri�ng Mechanics

Above Average Sufficient Developing Needs Improvemen Failure / 2

Above Average - 2 points

Strictly adheres to standard usage rules of written English using paragraphs and sentences rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words,

stylistic errors, spelling and grammatical errors. No contractions or jargon used. 0 to 2 errors noted.

(1.8 - 2.0))

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Above Average Sufficient Developing Needs Improvemen Failure / 1

Above Average - 1 point

1 - 2 APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and

proper nouns capitalized.

(0.9 - 1.0)

Total / 20

Overall Score

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Above Average

27 points minimum

Sufficient

24 points minimum

Developing

21 points minimum

Needs Improvement

18 points minimum

Failure

0 points minimum

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