Writing paper according to the image

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Professor

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The Power of Photography in an Image Culture

飞乡 0--

炉－ 、今 ．

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＼ 一

Images have been a part of human culture since caven1en drew depictions of animals and

human hands in cave walls around the world some 40,000 years ago. These i1nages remain, even

though words and language from that tin1e period do not. They are a part of our history. They

give us insight into who we are as human beings, where we came from, and what our place is in

this world. Images have come a long way since those cave drawings. We are bombarded with

images everywhere we go: advertisements on every street comer, sculptures and signs around

our university campus, and images from our television, smartphone and computer screens in our

homes. We scroll and scroll and scroll and scroll, sometimes only giving images a few seconds

of our attention, before we are onto the next image. We never seem to consider the impact these

images have on us individually, or us as a community. We never think about who the creator of

the image is, or who the intended audience is. We just give a quick judgement, press the like

button, double-tap for a heart, write a one-word response like "wow!" and then we move on.

Photography is a big part of our visual culture. We manipulate it with Photoshop and filters, we

tum it into memes, we send it off to others and it's immediately out of our hands. It is easy to

forget that the original photographer and this type of visual hold a power that is impactful and

long-lasting. It is also difficult to separate an image from its creator and the audience that views

the image. An image is not its own entity.

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