Tool Analysis

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 1/8

Assignments Project 2: Tool Analysis

Project 2: Tool Analysis

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Rubric Name: Project #2 15%

BMGT 495 6250 Strategic Management (2202) ZT

Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equ

Porter's

Five Forces:

Industry

1.35 points

Thoroughly and correctly uses

the course material to identify

the five forces and the

components that make up each

force and using all of the

components thoroughly and

correctly discusses the

components of each force on the

industry and industry dynamics

and identifies whether the effect

of the force on the industry is

1.15 points

Correctly uses the course

material to identify the five

forces and some of the

components that make up each

force and using the components

discusses each force on the

industry and industry dynamics

and identifies whether the effect

of the force on the industry is

weak/modest/average/moderate

or strong/severe but some

1.01 points

Identifies the five forces and an

occasional component that

makes up each force and

discusses each force on the

industry/industry dynamics and

attempts to identify whether the

effect of the force on the

industry is

weak/modest/average/moderate

or strong/severe but significant

0.88

Atte

and

forc

indu

atte

the

forc

indu

miss

not

relie

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 2/8

Porter's

Five Forces:

Focal

Company

Competitive

Analysis

weak/modest/average/

moderate or strong/severe.

(1.21 - 1.35)

development or support for

reasoning is needed.

(1.08 - 1.20)

development or support for

reasoning is needed.

(0.94 - 1.07)

mat

disc

maj

or p

info

(0.8

1.35 points

Thoroughly and correctly

discusses the components that

make up each force in relation to

the focal company using

research and course material to

explain and identify whether the

company’s position is

weak/modest/average/moderate

or strong/severe.

(1.21 - 1.35)

1.15 points

Correctly discusses the

components that make up each

force in relation to the focal

company using research and

course material to explain and

identify whether the company’s

position is

weak/modest/average/moderate

or strong/severe.

(1.08 - 1.20)

1.01 points

Discusses each force in relation

to the focal company and

whether the effect of the force

on the focal company is

weak/modest/average/moderate

or strong/severe but significant

development or support for

reasoning is needed.

(0.94 - 1.07)

0.88

Atte

and

forc

the

but

forc

prov

relie

mat

disc

maj

or p

info

(0.8

1.35 points

Correctly identifies closest three

competitors. Using competitors

and focal company analyzes

products and services explaining

features, value, targets,

strengths, weaknesses and

market outlook using research

AND course material to support

reasoning.

(1.21 - 1.35)

1.15 points

Correctly identifies closest three

competitors. Correctly identifies

closest three competitors. Using

competitors and focal company

analyzes products and services

explaining features, value,

targets, strengths, weaknesses

and market outlook using some

research AND course material to

1.01 points

Identifies three competitors and

discusses products and services

explaining some of the

information related to features,

value, targets, strengths,

weaknesses OR market outlook

but needs significant

development using some

research and course material to

0.88

Atte

thre

and

disc

and

othe

but

sup

cou

disc

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 3/8

Competitive

Analysis:

Success

Factors

Develop a

Competitor

Profile

Matrix

(CPM).

Develop a

support reasoning but needs

some development.

(1.08 - 1.20)

support reasoning but needs

significant development.

(0.94 - 1.07)

maj

or p

info

(0.8

1.35 points

Identifies more than 8 key

critical success factors that fit

the industry and thoroughly and

correctly discusses each using

both the research and course

material to support reasoning.

(1.21 - 1.35)

1.15 points

Identifies 8 key critical success

factors that fit the industry and

thoroughly and correctly

discusses each using both the

research and course material to

support reasoning.

(1.08 - 1.20)

1.01 points

Identifies 8 key critical success

factors that fit the industry but

needs more discussion or does

not support using both the

course material and research.

(0.94 - 1.07)

0.88

Key

fact

but

thre

not

nee

disc

not

usin

cou

rese

(0.8

1.35 points

Correctly develops a

Competitive Profile Matrix and

explains how the matrix was

developed using both the

research and course material to

support reasoning.

(1.21 - 1.35)

1.15 points

Develops a Competitive Profile

Matrix and explains how the

matrix was developed using

some research and course

material to support reasoning

but some development is

needed.

(1.08 - 1.20)

1.01 points

Develops Competitive Profile

Matrix and explains how matrix

was developed using some

research and course material to

support reasoning but but

significant development is

needed.

(0.94 - 1.07)

0.88

Atte

a Co

Prof

may

doe

dev

sho

or c

sup

reas

(0.8

1.35 points 1.15 points 1.01 points 0.88

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 4/8

Partial

SWOT -

(OT) Table

Completes

an analysis

of the OT.

Develop

EFE matrix.

Discuss the

EFE and

how matrix

was

developed.

Thoroughly and correctly

develops an OT (includes all

elements cited) using research

for the focal company providing

more than five correct

opportunities and more than five

correct threats.

(1.21 - 1.35)

Develops an OT (includes all

elements cited) using research

for the focal company providing

five correct opportunities and

five correct threats.

(1.08 - 1.20)

Developed OT using research for

the focal company providing five

correct opportunities and five

correct threats but items may

not be properly cited OR item is

not appropriate for the 'O' or 'T'

OR does not show citation for

most items.

(0.94 - 1.07)

Atte

an O

seve

not

few

corr

opp

corr

(0.8

1.35 points

Completes an analysis of the OT

by thoroughly and correctly

discussing the elements of the

OT explaining why each element

is an opportunity or a threat

using both the research and

course material to support the

reasoning.

(1.21 - 1.35)

1.22 points

Completes an analysis of the OT

by correctly discussing the

elements of the OT explaining

why each element is an

opportunity or a threat using

both the research and course

material to support the

reasoning but needs some

development.

(1.08 - 1.20)

1.08 points

Attempts to complete an

analysis of the OT by discussing

the elements of the OT

explaining why elements are an

opportunity or a threat

attempting to use some research

and some course material to

support the reasoning but needs

significant development.

(0.94 - 1.07)

0.94

Com

ana

atte

disc

pres

to n

cou

OR

inco

pres

maj

(0.8

1.35 points

Thoroughly and correctly

develops an EFE matrix and

discusses the EFE and how

developed using both the course

material AND research to

support reasoning and

conclusions.

(1.21 - 1.35)

1.15 points

Develops an EFE matrix and

discusses the EFE and how

developed using both course

material and research to support

the reasoning but some

development is needed.

(1.08 - 1.20)

1.01 points

Attempts to develop an EFE

matrix and discuss the EFE and

how developed using minimal

course material AND research to

support the reasoning but

significant development is

needed.

(0.94 - 1.07)

0.88

EFE

pres

disc

sup

pres

info

not

sou

und

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 5/8

Conclusion

Attention

to

Instructions

nee

dev

(0.8

0.45 points

Thoroughly and correctly

presents conclusion that

emphasizes the

purpose/significance of the

analysis and the major findings,

using both the course material

and research to support

reasoning.

(0.40 - 0.45)

0.38 points

Presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using both the course material and research to support reasoning but needs some development. (0.36 - 0.39)

0.34 points

Presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using somecourse material and research to support reasoning but needs significant development. (0.32 - 0.35)

0.29

Atte

con

emp

pur

of t

the

but

eno

from

cou

nee

dev

(0.2

1.5 points

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, use of direct quotes, lack of page/paragraph

1.28 points

Demonstrates excellent understanding of requirements; missed one minor elements such of not using third person writing, lack of page/paragraph numbers; use of direct quotes, lack of course material or format. (1.2 - 1.34)

1.12 points

Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment. (1.05 - 1.19)

0.98

Fai firm und req mis ele thre asp ass (0.9

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 6/8

Writing

Mechanics

APA Style

(6th ed.)

numbers, required use of course material, and assignment format. (1.35 - 1.5)

1.5 points

Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted. (1.35 - 1.5)

1.28 points

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to five errors noted. (1.2 - 1.34)

1.12 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Six to 10 errors noted. (1.05 - 1.19)

0.98

Min adh sta rule me con writ incl cap pun spe tha fou (0.9

0.75 points

No APA style or usage errors; Proper citation of source material is used throughout; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized. (0.675 - 0.75)

0.64 points

In-text citations and reference list are used but one or two APA style errors noted OR fails to use APA citations when appropriate one to two times throughout paper. (0.6 - 0.674)

0.56 points

In-text citations and reference list are used but three or four APA style errors noted OR fails to use APA citations when appropriate three or four times throughout paper. (0.525 - 0.59)

0.49

In-t and are to s styl OR APA whe five tim pap

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 7/8

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(0.4

Equivalent to an A 13.5 points minimum

Equivalent to a B 12 points minimum

Equivalent to a C 10.5 points minimum

Equivalent to a D 9 points minimum

Equivalent to an F 0 points minimum

4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 8/8

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