Organizational Culture, Planning, and Communication Business Strategy

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Project 2: Phase 2: Organizational Culture, Planning, and Communication Business Strategy

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Instructions

BMGT 364 Project 2 (Week 6) Organizational Culture, Planning and Communication Business Analysis – Phase 2

NOTE:  All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in‑text citations and an associated reference list only). 

 

Purpose 

In this project, you will complete Phase 2 of the Business Strategy Analysis. Drawing from the course material, you will:

Use the course material through week 6 and your research to complete Phase 2. Learn and apply concepts concerning organizational structure, organizational culture, cultural differences, and product and service development. You will also create a communication plan.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements. 

Skill Building:

You are also completing this project to help develop critical thinking and develop part of a management plan. 

You will be required to research the infant formula industry as a continuation of Project 1.  Do not take the research lightly as you are required to do significant research to answer the requirements of the project.

Skills:  Research, Critical Thinking, Write a Strategy Analysis

Outcome Met by Completing This Assignment

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demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision‑making and innovation develop measures and assess outcomes against plans and standards to improve organizational effectiveness

Instructions: 

The Executive Director has been asked by Max Barney to put together, and present in a memo to him, a business strategy that will be a guide for the next year as the new division moves forward. The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan.  The final plan will be laid out as outlined below and developed in three phases.

You have successfully completed Phase I and it is now time to complete Phase II.  In the second phase, Sections IV, V and VI will be completed.

Section I – Executive Summary

Section II – Goals and Objectives

Section III – Competitive Analysis

Section IV – Description of Organizational Structure and Culture

Section V – Breakdown of Product and Services

Section VI – Communications Plan

Section VII – Human Resources Plan

The business strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them.  The plan will allow the company to gain insight into the current status of the industry they are venturing into using internal and external analysis tools, and then use this analysis to design their division’s business environment.  In addition, the plan will be used to form the team that will bring the vision for this division to reality.  You will need the Biotech Company Profile to complete the analysis. 

Phase II

The Executive Director of the Asia Division of Biotech has asked the Expert Foods Consultants that has been assisting with the development of the Business Strategy to begin putting the second phase together. In this phase, the director would like to start painting the functional picture of how the new division will be setup, the products that are believed critical for a successful initial launch, and how the division will communicate within itself, across other divisions, and with the corporate offices. To do this, the group will deliver a Description of the Organizational Structure and Culture section; a Breakdown of Products and Services for the initial Launch; and the Communication Plan.

Description of the Organizational Structure and Culture

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In this section, you will identify and lay out the organizational structure through the use of an Organizational Chart with the new division and delivered informally to the director. It is intended that this section will now formally present the structure and explain the rationale behind its construction. The idea with presenting the Organizational Chart is to understand why the levels of the chart are developed. Explain why each part of the structure is critical to the success of the organization.  For example, if an Assistant Division Director (ADD) of Research and Design was placed in the Org Chart, you could explain that he or she will be responsible for finding ways to integrate green/sustainable materials into infant formula, something that has not been done on a large scale in the past.  The ability to create products that have not been introduced in the marketplace in mass production will give Biotech a competitive advantage, and under the VP of R&D there is a person responsible for the local testing.  You will explain why their testing will have a critical impact on the success of the new product line.

You will also present the cultural complexities that will need to be monitored and possibly addressed.  The director will be bringing a facility online in an area in which Biotech currently has no presence and there could be unforeseen cultural dilemmas that could arise.  Expert Foods Consultants has considered whether or not to use local nationals in management roles or to bring in current Biotech employees from other locations.  Each of these will have their own complexities from a cultural standpoint so consider them as you generate your response.  Consider how the new location’s citizens view work hours, holidays, religious beliefs, etc. while researching this topic.   Another example about understanding business cultures in foreign countries is how bribery is a big part of business for some cultures but still illegal for a U.S. based company to participate in this act while operating on foreign soil.  If the location of the new facility has some cultural differences from what other locations do, you should explain whether Biotech will need to recognize the difference or expect the employees to adhere to Biotech’s standards.

Breakdown of Products and Services

In this section, you will present the products that Biotech will release in the first launch of the new division.  You addressed the products in week 5 and will now be formally introduced as the product line.  Biotech needs to formally introduce the line of products that it will be presenting to the public and how its production aligns with Biotech’s mission.  This section will need to provide specifics on the product and how it meets the sustainable, green, and human friendly mandate set forth from Melanie at the beginning of this project.

Communication Plan

This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech’s corporate headquarters, suppliers, other divisions, and internally.  This should lay out best practices and how the organization will be able to use the latest technologies available. 

Instructions for completing Phase II

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Step 1:  Write an Introduction paragraph

Create the Introduction Paragraph 

A well written management plan begins with a statement of the company’s goals for the project.  This Introductory paragraph is the first paragraph of the plan and will be used to describe to the reader the intent of the paper.  This intent should be understood prior to reading the remainder of the paper so the reader will understand the intent of the information.

Step 2:  Organization Structure

Identify and discuss the current organizational structure; Develop the organizational chart providing detailed information on the levels of the chart, the role and responsibilities of the position.  Explain the rationale behind the construction; Discuss the part of the organizational chart for the new division.  Explain the rationale behind the construction and explain why each part of the structure is critical to the success of the organization; Discuss the position and role of the person responsible for local testing explaining why his or her testing will have a critical impact on the success of the new product line.

Step 3:  Organizational Culture

Identify and discuss the current organizational culture; Identify and discuss the cultural complexities that Biotech will need to monitor and potentially address; Explain whether local nationals should be used in management roles or whether Biotech employees should be transferred to the new location discussing the cultural complexities that need to be considered;

Step 4:  Breakdown of Products and Services

Discuss the product(s) that Biotech will release in the first launch of the new division;  Discuss how the production of the products align with Biotech's mission in terms of being sustainable, green and human‑friendly.

Step 5:  Communication Plan

Create a communication plan that clearly identifies the communications objectives (results Biotech wants to achieve and purpose of the plan, defines key audiences, identifies media channels, and establishes a timeline and a way to evaluation effectiveness of plan.

Step 6:  Review the Paper 

Read the paper to ensure all required elements are present.  Use the grading rubric to ensure that you gain the most points possible for this assignment. 

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Proofread the paper for spelling and grammatical issues, and third person writing. 

Read the paper aloud as a first measure; Use the spell and grammar check in Word as a second measure; Have someone who has excellent English skills proof the paper; Consider submitting the memo to the Effective Writing Center (EWC).  The EWC will provide 4‑6 areas that may need improvement.

Step 7:  Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.  No exceptions will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is single‑spaced, with double spaces between paragraphs.  Use 12‑point font.  The final product will be 4‑6 pages in length excluding the title page and reference page.  Write clearly and concisely.  Do not exceed 6 pages.

Completing the Analysis

In order to complete this Business Analysis, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write.  Also,  

Read and use the grading rubric while completing the problem set to ensure all requirements are met that will lead to the highest possible grade.  

Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first‑ second‑and‑third‑person. 

Contractions are not used in business writing, so do not use them.  

Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in‑text citation and vice versa.   You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks.  Changing words from a passage

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Due Date

Feb 24, 2019 11:59 PM

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Rubric Name: Project #2 Organizational Structure and Culture, Planning and Communication ‑Phase 2 20%

does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning.   There should be a robust use of the course material along with thorough analysis of potential location information.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in‑text citation and vice versa.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

Use in‑text citations and provide a reference list that contains the reference associated with each in‑text citation.

You may not use books in completing this problem set unless part of the course material.  Also, do not use a dictionary or Wikipedia.

Provide the page or paragraph number in every in‑text citation presented.  If the eBook does not have pages, provide the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material.

Self‑Plagiarism: Self‑plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work.  You cannot re‑ use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course.   You also will not reuse any portion of previously submitted work in this class.  A zero will be assigned to the assignment if self‑plagiarized.  Faculty do not have the discretion to accept self‑plagiarized work.

 

 

Criteria Above Average Sufficient Devel

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Introduction 0.6 points

Writes an introduction

that captures the

reader's attention,

explains the purpose

of the presentation

clearly, correctly, and

concisely.

(0.54 ‑ 0.60)

0.51 points

Writes an introduction that

explains the purpose of

the presentation correctly

but needs minor clarity or

development.

(0.48 ‑ 0.539)

0.45 points

Writes an in

that provide

idea of the

the prese

Needs

develo

(0.42 ‑

Current

Organizational

Structure

0.8 points

Thoroughly and

correctly identifies and

discusses the current

organizational

structure using case

scenario facts,

company profile and

course material to

support reasoning and

conclusions.

(0.72 ‑ 0.80)

0.64 points

Correctly identifies and discusses the current organizational structure using case scenario facts, company profile and course material to support the reasoning and conclusions made; needs clarity or some development; not thorough enough.

(0.64 ­ 0.71)

 

0.6 points

Attempt identify a discuss t current organizat structure  attempts case sce facts, co profile a course m to suppo reasonin conclusi significa clarity o developm needed.

(0.56 ­

Organizational

Chart

1.6 points

Presents an

organizational chart

that accurately and

thoroughly provides

detailed information

on the levels of the

chart and presents

roles and

responsibilities

thoroughly explaining

the rationale behind

the construction using

the course material,

case scenario facts

and company profile.

1.36 points

Presents an organizational chart that correctly provides detailed information on the levels of the chart and presents roles and responsibilities explaining the rationale behind the construction using the course material, case scenario facts and

1.2 points

Attempt present organiza chart tha provides informat the level chart an presents roles an respons explaini rationale the cons using co

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(1.44 ‑ 1.6) company profile but needs clarity or some development.

 

(1.28 ­ 1.43)

 

material scenario and com profile b needs significa developm

(1.12 ­

New Division 1.6 points

Accurately and

thoroughly discusses

the new division on

the organizational

chart using the course

material, case scenario

facts and company

profile to support the

rationale behind the

construction and why

each part of the

structure is critical to

the success of the

organization.

(1.44 ‑ 1.6)

1.36 points

Accurately discusses the new division on the organizational chart using the course material, case scenario facts and company profile to support the rationale behind the construction and why each part of the structure is critical to the success of the organization but needs clarity or some development.

(1.28 ­ 1.43)

 

1.2 points

Attempt discuss division organiza chart us course m case sce facts and company to suppo rationale the cons and why part of t structure critical t success organiza but need significa developm

(1.12 ­

Local Testing 1.6 points

Accurately and

thoroughly discusses

the position and role

of the person

responsible for local

testing explaining why

his or her testing will

have a critical impact

on the success of the

1.36 points

Accurately discusses the position and role of the person responsible for local testing explaining why his or her testing will have a critical

1.2 points

Attempt discuss position role of t person respons local tes explaini his or he

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new product line.

using the course

material to support the

rationale.

(1.44 ‑ 1.6)

impact on the success of the new product line using the course material  to support the rationale but needs clarity or some development.

(1.28 ­ 1.43)

 

testing w a critica on the s of the ne product using so course m to suppo rationale significa developm was nee

(1.12 ­

Current

Organizational

Culture

0.8 points

Thoroughly and

correctly identifies and

discusses the current

organizational culture

using case scenario

facts, company profile

and course material to

support reasoning and

conclusions.

(0.72 ‑ 0.80)

0.64 points

Correctly identifies and discusses the current organizational culture using case scenario facts, company profile and course material to support the reasoning and conclusions made; needs clarity or some development; not thorough enough.

(0.64 ­ 0.71)

 

0.6 points

Attempt identify a discuss t current organizat culture a attempts case sce facts, co profile a course m to suppo reasonin conclusi significa clarity o developm needed.

(0.56 ­

Culture

Complexities

1.6 points

Thoroughly and

correctly identifies and

discusses the cultural

complexities that

Biotech will need to

monitor and

potentially address

using the research,

case scenario facts

and course material to

1.36 points

Correctly identifies and discusses the cultural complexities that Biotech will need to monitor and potentially address using the research, case scenario facts and course material to support reasoning and

1.2 points

Attempts

to identifie discuss t cultural complexi Biotech w to monito potentiall address a attempts to

research, ca

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support reasoning and

conclusions.

(1.44 ‑ 1.6)

conclusions. but needs clarity or some development; not thorough enough.

(1.28 ­ 1.43)

 

facts or cou

material to

reasoning a

conclusions

significant c

developmen

needed.

(1.12 ­

Use of Local

Nationals

1.6 points

Thoroughly and

correctly explains

whether local nationals

should be used in

management roles or

whether Biotech

employees should be

transferred to the new

location discussing the

cultural complexities

that need to be

considered using the

research, case

scenario facts and

course material to

support reasoning and

conclusions.

(1.44 ‑ 1.6)

1.36 points

Correctly explains whether local nationals should be used in management roles or whether Biotech employees should be transferred to the new location discussing the cultural complexities that need to be considered using the research, case scenario facts and course material to support reasoning and conclusions.but needs clarity or some development; not thorough enough.

(1.28 ­ 1.43)

 

1.2 points

Attempt to explai whether l nationals be used i managem roles or w Biotech employee should be transferre new loca discussin cultural complexi need to b considere research scenario or cours material support reasonin conclusi significa clarity o developm needed.

(1.12 ­

Release of

Products

1.6 points

Thoroughly and

correctly discusses the

products that Biotech

will release in the first

launch of the new

division using the

research and course

material to support

1.36 points

Correctly discusses the products that Biotech will release in the first launch of the new divisionand uses research, case scenario facts and course material to

1.2 points

Attempt todiscuss products  Biotech w release in launch of division a attempts research

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reasoning and

conclusions.

(1.44 ‑ 1.6)

support the reasoning and conclusions made; needs clarity or some development; not thorough enough.

(1.28 ­ 1.43)

 

scenario or cours material support reasonin conclusi significa clarity o developm needed.

(1.12 ­

Alignment of

Products to

mission

1.6 points

Thoroughly and

correctly discusses

how the production of

the products align with

Biotech's mission in

terms of being

sustainable, green and

human‑friendly using

the research, case

scenario

facts ANDcourse material to support

reasoning and

conclusions.

(1.44 ‑ 1.6)

1.36 points

Correctly discusses how the production of the products align with Biotech's mission in terms of being sustainable, green and human­ friendly and uses research, case scenario facts ANDcourse material to support the reasoning and conclusions made; needs clarity or some development; not thorough enough.

(1.28 ­ 1.43)

 

1.2 points

Attempt todiscuss the produ the produ with Biote mission i of being sustainab green an human­ friendlyan attempts research scenario facts OR material support reasonin conclusi significa clarity o developm needed.

(1.12 ­

Communication

Plan

1.6 points

Thoroughly and

correctly creates a

communication plan

that clearly identifies

the communications

objectives (results

Biotech wants to

achieve and purpose

of the plan, defines

key audiences,

identifies media

1.36 points

Correctly creates a communication plan that clearly identifies the communications objectives (results Biotech wants to achieve and purpose of the plan, defines key audiences, identifies media channels, and

1.2 points

Attempts to

a commu plan that  identifies communi objective (results B wants to  and purp the plan,  key audie

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channels, and

establishes a timeline

and a way to

evaluation

effectiveness of plan

using the research,

case scenario facts

and course material to

support reasoning and

conclusions.

(1.44 ‑ 1.6)

establishes a timeline and a way to evaluation effectiveness of plan and uses research, case scenario facts and course material to support the reasoning and conclusions made; needs clarity or some development; not thorough enough.

(1.28 ­ 1.43)

 

identifies channels establish timeline a way to ev effectiven plan and a use researc

scenario fac

course mate

support the

and conclus

significant c

developmen

needed.

(1.12 ­

Attention to

Instructions

2 points

The paper contains

completion of all major assignment tasks including writing the report.  The paper also includes

completion of all minor aspects of the assignment such as third person writing, required use of course readings, outside sources if needed, and assignment format. 

(1.8 ­ 2.0)

1.7 points

The paper contains completion of all major

assignment tasks including writing the report.  The paper

missed 1 minor aspect of the assignment such as third person writing, required use of course

readings, outside sources if needed, and assignment format. 

(1.6 ­ 1.79)

1.5 points

The paper major as task (in

writing the 2 minor a the assig

(1.4  ­

Writing

Mechanics

2 points

Strictly adheres to standard usage rules of written English using paragraphs

and sentences rather than bullets,

1.7 points

Excellently adheres to standard usage of

mechanics: conventions of written English,

including capitalization, punctuation, and

1.5 points

Satisfa adheres to

usage  mech

conven English, 

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Total / 20

Overall Score

including but not limited to

capitalization, punctuation, run­on sentences, missing or extra words, stylistic errors, spelling and

grammatical errors. No contractions or jargon used.  0 to 2 errors noted.

(1.8 ­ 2.0))

spelling. 3 to 6 errors noted.

(1.6 ­ 1.79)

capital punctuat spellin

10 error

(1.4 ­ 

APA Style (6th

ed.)

1 point

1 ­ 2 APA style or usage errors;

Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a

colon and proper nouns

capitalized.

(0.9 ­ 1.0)

0.85 points

Attempts in­text citations and reference list but 3 ­ 4 APA style errors noted

or fails to use APA citations when

appropriate 1 ­ 2 times.

(0.8 ­ 0.89)

0.75 points

Attempt citation referen APA sty

are n throu

docume to use

citation approp

time docum

(0.7 ­ 

Above Average 27 points minimum

Sufficient 24 points minimum

Developing 21 points minimum

Nee Imp 18 p

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