project 2

DIGITAL MARKETING STRATEGY

1

Project Milestone 1: Digital Marketing Strategy

Suraj khatri

Amberton university

09/23/2022

Digital Marketing Strategy

JGJ Inc. is a real estate business that works with house building and construction. The general construction company was the name given to the organization in 2021. Since the company's founding, it has focused on giving customers proficient services by making sure to offer high-quality housing, primarily to middle-class earners. Our goal is to provide housing and make it easier for citizens to acquire better housing structures. The organization's goal is to become the largest housing corporation in the world by giving citizens better housing (Chaffey & Ellis-Chadwick 2019). The company's goal is to assist customers in finding homes that best suit their tastes and preferences.

The problem is the actual marketing and business challenge. keeping a suitable budget. Without effective maintenance planning, operational costs cannot be efficiently managed or reduced. Budget cuts alone will lead to less proactive planning and more reactive and breakdown work, which will drive up costs (Tien et al 2020). To increase its competitive edge in the markets, JGJ Real Estates, however, employs a variety of differential and positioning strategies. For instance, the majority of our homes are situated near cool valleys, which offer superior cool breezes that are more appealing to a variety of clients. More specifically, our company constructs homes with hot showers, elevators, and plenty of parking, which draw the majority of our customers to purchase our goods.

I want to concentrate on my marketing plan to address this pricing issue in my business (Zhu & Gao 2019). Notably, the current JGJ pricing has been carefully considered to continue to be the best choice for our middle-class target customers. Our direct competitors in the fields, whom they randomly check to balance their pricing, have had a significant impact. For instance, Golden Real Estate offers one-units at $820, which is a little more expensive than ours. Even though we are experiencing tremendous growth, other emerging businesses offer prices that are lower than ours, which really makes us completely balanced and confident in our markets.

References

Tien, N. H., Jose, R. J. S., Mai, N. P., Dung, H. T., Oanh, N. T. H., & Phuoc, N. H. (2020). Digital marketing strategy of GUMAC and HNOSS in Vietnam fashion market.  International journal of multidisciplinary education and research,  5(4), 1-5.

Zhu, G., & Gao, X. (2019). Precision retail marketing strategy based on digital marketing model.  Science Journal of Business and Management,  7(1), 33-37.

Chaffey, D., & Ellis-Chadwick, F. (2019).  Digital marketing: strategy, implementation & practice. Pearson uk.