assignment

Product - Tony Little Footwear - Cheeks® Sandals 

https://www.cheeksforlife.com/ -

https://www.tonylittle.com/cheeks/

https://www.facebook.com/CheeksFootwear/   

Please present the following components of the Marketing Plan, which is your final project.

· Marketing Analysis

· Markets/products overview: provide basics of the marketing plan and background about market segments

· Marketing macro-environment trends: technological, economic, political, and legal

· Competition situation: describe major competitors in terms of size, goals, products, marketing strategies, and any other relevant traits

· Distribution situation: facts and data on the products by channel and the changing importance of each channel (by value and bargaining power)

Where are the product manufactured?

How will the economic situation (possible depression, pandemic) as well as any sociocultural aspects affect your plan?

Will that impact distribution?

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

APA Format using the book and two outside articles.