mkt202

profileTim1111
Project2.docx
Home>Business & Finance homework help>Marketing homework help>mkt202

　

PASS

DAY OPEN

Unit Sales Per Day

Unit Sales Per Week

Unit Sales Per Month

Unit Sales Per Year

DEPAUL

3000

4

300

1200

5200

62400

WP

1250

6

125

750

3250

39000

　

CIF PER YEAR

CIF Male

41

CIF Female

32

CIF White

35

CIF Hispanic

9

CIF Black/AA

7

CIF Other

3

Overall Category Incidence Frequency

37

　

　

　

　

Overall CIF Per Day

0.1

　

　

According to the chart we can see that between DePaul and WP, I will definitely choose DePaul. First of all, in the PASS aspect, DePaul will have a lot more people than WP. Although WP has a lot of working days per week, by calculation, there is still a big gap between the two sales. DePaul can reach 300 sales per day. The sales volume of WP is only 125, DePaul can sell 1200 copies per week, WP can sell 750. DePaul can sell up to 5200 per month, and WP is only 3250. If you follow the annual sales volume, DePaul will sell more than WP. 23,400 copies, so the final recommendation is to choose DePaul because the gap between the two is still very large.

Overall Eating Frequency

Frequency Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 4.0909090909090909E-2 2.7272727272727271E-2 0.1 0.24090909090909091 0.19090909090909092 0.24090909090909091 0.15909090909090909

Gender Eating Frequency

% Male Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 4.1666666666666664E-2 1.6666666666666666E-2 0.10833333333333334 0.2 0.19166666666666668 0.24166666666666667 0.2 %Female Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 4.0404040404040407E-2 4.0404040404040407E-2 9.0909090909090912E-2 0.29292929292929293 0.18181818181818182 0.24242424242424243 0.1111111111111111

Race Eating Frequency

% white Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 4.4444444444444446E-2 4.4444444444444446E-2 0.1037037037037037 0.23703703703703705 0.16296296296296298 0.27407407407407408 0.13333333333333333 % Hisoanic Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 0 0 0.10256410256410256 0.15384615384615385 0.30769230769230771 0.17948717948717949 0.25641025641025639 % Black/AA Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 3.2258064516129031E-2 0 9.6774193548387094E-2 0.32258064516129031 0.19354838709677419 0.22580645161290322 0.12903225806451613 % Other Never 1 / yr 2 / yr 1 / month 2 / month 1 / week 2 or more / week 0.14285714285714285 0 7.1428571428571425E-2 0.35714285714285715 0.14285714285714285 0.14285714285714285 0.14285714285714285