ONLY FOR ( Michelle MalK)

Project 2 - Bare Escentuals

Top of Form

DUE DATE: 4/20/19 @ 11:59 EASTERN TIME External sources are not permitted.
Instructions
Project 2 – Bare Escentuals (Week 5) NOTE:  All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).  Purpose: The purpose of this project is for you to demonstrate an understanding between entrepreneurs and small business owners.  You will also be relating how a business contributed to the economy in the 1990’s. Outcomes Met With This Project: · discuss the financial, economic, regulatory, sociopolitical, and technological factors as they relate to a dynamic business environment · identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment · explain the importance of the integration of individuals and systems to organizational effectiveness Skill Building: You are also completing this project to help you develop the skills of critical thinking, writing and developing a personal brand.  Writing is a critical skill because in business it is important to convey information clearly and concisely and to develop a personal brand.  Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you.  Having a strong personal brand can lead to opportunities that include promotions. Case Scenario: Read the following case scenario and answer the questions that follow:  In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based powder makeup, Bare Escentuals, located in a town in California.  Although Bare Escentuals was the first company to offer mineral-based products, the colors of the products did not fit well with the skin tones of women.  Having worked for Neutrogena and Max Factor, Blodgett set out to formulate beauty products that worked harmoniously together.  The new line of makeup was known as BareMinerals and consisted of six blushes, six eye shadows, five powder foundations and brushes.  The mineral-based foundation product was unconventional and provided light to maximum coverage for all skin types, which appealed to men and women of all ages.  Products did not contain chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin irritation.  Two years passed and Blodgett was losing hope that the product line was going to be successful.  After watching the TV shopping network, QVC, Blodgett devised a plan to go on QVC to sell BareMinerals.  The first airing resulted in sales of $45,000 of products.  Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour.  She further expanded the business by doing Infomercials, which allowed more time to explain the products and application process.   Widening the distribution channel, Blodgett offered events at boutiques and specialty cosmetic stores, and solicited input from customers for product and marketing ideas.  Blodgett learned that the business required taking care of customers and hiring people who loved people because the business was about helping women feel good about themselves. Business at Bare Escentuals was booming and the company was growing at a fast pace.  In 2006, the company went public.  Headquarters was moved to New York.  In 2010, after 16 years at the helm, Blodgett sold the company to Shiseido, a Japanese-based cosmetic company, for almost $1.7 billion. To Blodgett, the deal made sense because Shiseido had distribution channels in 87 countries and had the knowledge to expand further into Asia.  Blodgett wanted to be more involved in the creative side of the business so she stepped down as CEO and took a position reporting to the Chief Operating Officer (COO) of Global Business at Shiseido. Instructions: You will use the following steps to complete this project.  Make sure to complete each step to ensure the highest possible grade.  Note that you are using the case scenario facts and the course material.  External sources are not permitted. Step 1:  Create Headings You will use the following headings for this project.  Make sure that each heading is in place and use the headings as a guide to write each section of the project. · Introduction · Entrepreneur Versus Small Business Owner · Entrepreneurial Traits Demonstrated by Blodgett · Entrepreneurial Categories · Bare Escentuals' Contribution to the Economy in the 1990's · Factors of Production · Conclusion Step 2:  Write an Introduction paragraph  The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.  Write the introduction last to ensure all of the main points are covered. Step 3:  Entrepreneurial Traits You learned about entrepreneurs and small business owners.  Although these terms may appear synonymous, they are not.  As CEO of Bare Escentuals, Leslie Blodgett could be depicted as an entrepreneur.  Using the course material to support your ideas and reasoning: · Differentiate between an entrepreneur and a small business owner. · Discuss how Blodgett demonstrated entrepreneurial traits. · Discuss the different categories of entrepreneurs and identify which category best fits Blodgett. Step 4:  Economics Early in the course you learned that there is a relationship between business and economics.  Bare Escentuals was started as a small business.  Using the case scenario facts and the course material: · Discuss how Bare Escentuals most likely contributed to the economy in the 1990’s; · What factors of production affected the demand for Bare Escentuals products? Step 5: Conclusion  Write a concluding paragraph that is brief and summarizes the main points.  Provide specific information related to the major topics discussed in the paper.    Step 6:  Review the Paper  Read the paper to ensure all required elements are present.  In conjunction with these instructions, use the grading rubric to ensure that you gain the most points possible for this assignment.  Proofread the paper for spelling and grammatical issues, and third person writing.  · Read the paper aloud as a first measure; · Use the spell and grammar check in Word as a second measure; · Consider submitting the paper to the Effective Writing Center (EWC).  The EWC will provide 4-6 areas that may need improvement. Step 7:  Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.  No exceptions will be considered by the instructor).  How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font.  The final product will be 3 -4 pages in length excluding the title page and reference page.  Write clearly and concisely. Completing the Paper  In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write.  Also, · Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.   · Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:   http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person .  · Contractions are not used in business writing, so do not use them.   · Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.   You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty. · You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning.   There should be a robust use of the course material along with thorough analysis of potential location information.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty. · Use in-text citations and provide a reference list that contains the reference associated with each in-text citation. · The only book you may use is the course eBook.  This project only allows you to use the course material.  You may not use any external sources including a dictionary or Wikipedia. · Provide the page or paragraph number in every in-text citation presented.  If the eBook does not have pages, provide the chapter title and topic heading.    Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work.  You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course.   You also will not reuse any portion of previously submitted work in this class.  A zero will be assigned to the assignment if self-plagiarized.  Faculty do not have the discretion to accept self-plagiarized work.
Due Date
Apr 21, 2019 11:59 PM

Hide Rubrics

Rubric Name: Project 2 (18%)

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 1

Above Average

Sufficient

Developing

Needs Improvement

Failure

Introduction

0.54 points

Writes an introduction that provides context to the paper and presents the thesis statement that defines the main points to be discussed in the paper. 

(0.486 - 0.54)

0.459 points

Writes an introduction that provides context to the paper and presents the thesis statement that defines the main points to be discussed in the paper. 

(0.432 - 0.485)

 

 

 

 

 

 

0.405 points

Writes an introduction that provides a general context to the paper or the thesis is vague or underdeveloped.

(0.378 - 0.431

0.351 points

Attempts to write an introduction but has little to no context to the paper and the thesis is missing main points or no thesis statement provided.  

(0.324 - 0.377)

0 points

No attempt at presenting an introduction.

(0 - .323)

/ 0.54

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 2

Above Average

Sufficient

Developing

Needs Improvement

Failure

Entrepreneur versus small business owner

2.52 points

Correctly and thoroughly differentiates between an entrepreneur and a small business owner

providing a thorough use of the course material  AND case scenario facts  to support reasoning and conclusions. 

(2.268 - 2.52)  

 

2.142 points

Correctlydifferentiatesbetween an entrepreneur and a small business owner

using both case scenario facts  AND course material to support reasoning and conclusions but needs some additional development.

(2.016 - 2.267) 

1.89 points

Attempts to differentiate between an entrepreneur and a small business owner providing some use of the course material AND  case scenario facts  to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented.

(1.764 - 2.015)

 

1.638 points

Attempts todifferentiate between an entrepreneur and a small business owner providing little use of the course material AND  case scenario facts to support reasoning and conclusionsOR uses either course material or case scenario facts but not both.

(1.512 - 1.763)

 

0 points

Fails to differentiatebetween an entrepreneur and a small business owneror all explanations are incorrectly presented.

(0 - 1.511)

/ 2.52

Entrepreneur Traits

2.52 points

Correctly and thoroughly discusses how Blodgett demonstrated entrepreneurial traits

providing a thorough use of the course material  AND case scenario facts  to support reasoning and conclusions. 

(2.268 - 2.52)  

 

2.142 points

Correctly discusseshow Blodgett demonstrated entrepreneurial traits

using both case scenario facts  AND course material to support reasoning and conclusions but needs some additional development.

(2.016 - 2.267) 

1.89 points

Attempts to discuss how Blodgett demonstrated entrepreneurial traits providing some use of the course material AND  case scenario facts  to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented.

(1.764 - 2.015)

 

1.638 points

Attempts to discuss how Blodgett demonstrated entrepreneurial traits providing little use of the course material AND  case scenario facts to support reasoning and conclusionsOR uses either course material or case scenario facts but not both.

(1.512 - 1.763)

 

0 points

Fails to discuss how Blodgett demonstrated entrepreneurial traitsor all explanations are incorrectly presented.

(0 - 1.511)

/ 2.52

Categories of entrepreneurs/best fits Blodgett

2.52 points

Correctly and thoroughly discusses the different categories of entrepreneurs and identify which category best fits Blodgett

providing a thorough use of the course material  AND case scenario facts  to support reasoning and conclusions. 

(2.268 - 2.52)  

 

2.142 points

Correctly discussesthe different categories of entrepreneurs and identify which category best fits Blodgett

using both case scenario facts  AND course material to support reasoning and conclusions but needs some additional development.

(2.016 - 2.267) 

1.89 points

Attempts to discuss the different categories of entrepreneurs and identify which category best fits Blodgett providing some use of the course material AND  case scenario facts  to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented.

(1.764 - 2.015)

 

1.638 points

Attempts to discuss the different categories of entrepreneurs and identify which category best fits Blodgett providing little use of the course material AND  case scenario facts to support reasoning and conclusionsOR uses either course material or case scenario facts but not both.

(1.512 - 1.763)

 

0 points

Fails to discuss the different categories of entrepreneurs and identify which category best fits Blodgett

(0 - 1.511)

/ 2.52

Bare Escentuals contribution

2.52 points

Correctly and thoroughlydiscusses how Bare Escentuals most likely contributed to the economy in the 1990’s

providing a thorough use of the course material  AND case scenario facts  to support reasoning and conclusions. 

(2.268 - 2.52)  

 

2.142 points

Correctly discusseshow Bare Escentuals most likely contributed to the economy in the 1990’s

using both case scenario facts  AND course material to support reasoning and conclusions but needs some additional development.

(2.016 - 2.267) 

1.89 points

Attempts to discuss how Bare Escentuals most likely contributed to the economy in the 1990’s providing some use of the course material AND  case scenario facts  to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented.

(1.764 - 2.015)

 

1.638 points

Attempts to discuss how Bare Escentuals most likely contributed to the economy in the 1990’s providing little use of the course material AND  case scenario facts to support reasoning and conclusionsOR uses either course material or case scenario facts but not both.

(1.512 - 1.763)

 

0 points

Fails to discuss how Bare Escentuals most likely contributed to the economy in the 1990’s

(0 - 1.511)

/ 2.52

Factors of Production

2.52 points

Correctly and thoroughly discusses what factors of production affected the demand for Bare Escentuals products

providing a thorough use of the course material  AND case scenario facts  to support reasoning and conclusions. 

(2.268 - 2.52)  

 

2.142 points

Correctly discusseswhat factors of production affected the demand for Bare Escentuals products

using both case scenario facts  AND course material to support reasoning and conclusions but needs some additional development.

(2.016 - 2.267) 

1.89 points

Attempts to discuss what factors of production affected the demand for Bare Escentuals productsproviding some use of the course material AND  case scenario facts  to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented.

(1.764 - 2.015)

 

1.638 points

Attempts to discuss what factors of production affected the demand for Bare Escentuals products providing little use of the course material AND  case scenario facts to support reasoning and conclusionsOR uses either course material or case scenario facts but not both.

(1.512 - 1.763)

 

0 points

Fails to discuss what factors of production affected the demand for Bare Escentuals products.

(0 - 1.511)

/ 2.52

Conclusion

0.36 points

In a clear and concise manner, comprehensively concludes the paper by restating/ summarizing the argument.  Refer to the opening statements and main points made throughout the paper.  Reflect on the importance of the arguments and conclude their development.

(0.324 - 0.36)

 

 

0.306 points

In a clear manner concludes the paper by restating/ summarizing the argument.  Refer to the main points made throughout the paper.  Attempts to reflect on the importance of the arguments but further development of the main points of the paper is needed. 

(0.288 - 0.323) 

0.27 points

Concludes the paper by somewhat restating/ summarizing the argument.  Attempts to bring in some explanation of the general idea of the main points of the paper.

(0.252 - 0.287)

 

0.234 points

Attempts to restate/summarize the argument but explanations are irrelevant to the main points of the paper. 

(0.216 - 0.251)

 

0 points

Fails to present restatement/summarization of argument.

(0)

/ 0.36

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 3

Above Average

Sufficient

Developing

Needs Improvement

Failure

Attention to Instructions

1.8 points

The paper contains all major assignment tasks.  The paper also includes completion of all minor aspects of the assignment such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. 

(1.62 - 1.8)

1.535 points

The paper contains all major assignment tasks.  The paper missed one minor aspects of the assignment such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. 

(1.44 - 1.61)

1.35 points

One major assignment tasks or two minor aspects of the assignment missed such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. 

(1.26 - 1.43)

1.17 points

Two major assignment tasks and/or three minor aspects of the assignments missed as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. 

(1.08 - 1.25)

0 points

Three or more major assignment tasks missed or more than three minor aspects of the assignment missed such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. 

(0 - 1.07)

/ 1.8

Writing Mechanics

1.8 points

Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used.  Zero to two errors noted.

(1.62 - 1.8)

1.535 points

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. Three to six errors noted.

(1.44 - 1.61)

1.35 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Seven to 10 errors noted.

(1.26 - 1.43)

1.17 points

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.

(1.08 - 1.25)

0 points

Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible, or errors are too plentiful to count.

(0 - 1.07)

/ 1.8

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 4

Above Average

Sufficient

Developing

Needs Improvement

Failure

APA Style (6th ed.)

0.9 points

One to 2 APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(0.81 – 0.9)

0.765 points

Attempts in-text citations and reference list but 3 - 4 APA style errors noted or fails to use APA citations when appropriate 1-2 times.

(0.72 - 0.80)

0.675 points

Attempts in-text citations and reference lists; APA style errors are noted throughout document with 5-6 errors noted; Fails to use APA citations when appropriate 3 - 4 times in document.

(0.63 – 0.71)

0.585 points

Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 5-6 times; Fails to use APA citations when appropriate 5-6 times in document or presents a total of 1-2 in-text citations and reference list in a paper when requires APA citations are needed throughout the document.

(0.54 – 0.62)

0 points

No attempt at APA style; or attempts either in-text citations or reference list but omits the other.

(0 – 0.53)

/ 0.9

Total

/ 18

Overall Score

Above Average

16.2 points minimum

Sufficient

14.4 points minimum

Developing

12.6 points minimum

Needs Improvement

10.8 points minimum

Failure

0 points minimum

Bottom of Form