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Elements of the Project

Situation Analysis

The situation analysis (also called 5 C’s analysis) is a tool for decision makers to understand their own organization, their customers, and the external players and forces that affect their organizations. Please read the following article for more information on the elements of a situation analysis:

Steenburgh and Thomas (2010). Marketing Analysis Toolkit: Situation Analysis. Boston: Harvard Business Publishing.

The easiest way to start the research required to do the final project is to use UIS Library’s guides. Please check Canvas to learn more about these guides.

· Business and Management guide

· Public health guide

Since this project focuses on an organization that serves the health care industry, the situation analysis needs to include some extra sections in the analysis. Please review the chapters of the first three modules to learn more about health care policies, medical technology, and other health care related areas.

The list presented below includes all the possible information required for this analysis. You may have to combine or omit items since some of them may not apply to the selected company or information is not available.

The Organization name is : Health insurance company (United Healthcare)

1) Customers

a) Needs

b) Decision making

2) Context

a) Demographic Environment

b) Economic Environment

c) Socio-cultural Environment

d) Political/Legal Environment

i) Health care policies

e) Technological Environment

i) Medical technology

f) Natural Environment

This criterion of

Customers Section

4 pts

Exemplary

The section includes relevant, sufficient, and well-researched (Three or more reliable sources) information of a company's consumers in terms of their needs and their decision-making processes.

2.5 pts

Intermediate

The section includes some relevant, information about a company's consumers in terms of their needs and their decision-making processes. The section includes a few sources (two or fewer) that are reliable.

0 pts

Beginning

The section includes an outline of a company's consumers in terms of their needs and their decision-making processes. The section does not include reliable sources of information.

4 pts

This criterion of Context Section

5 pts

Exemplary

The section includes relevant, sufficient, and well-researched (Three or more reliable sources) information of a company's context in terms of a) Demographic Environment; b) Economic Environment; c) Socio-cultural Environment; d) Political/Legal Environment, e) Technological Environment, f) Natural Environment.

3.13 pts

Intermediate

The section includes some relevant, information of a company's context in terms of a) Demographic Environment; b) Economic Environment; c) Socio-cultural Environment; d) Political/Legal Environment, e) Technological Environment, f) Natural Environment. The section includes a few sources (two or fewer) that are reliable.

0 pts

Beginning

The section includes an outline of a company's context. The section does not include reliable sources of information.

5 pts