project

One of the main themes of this course is how a business uses technology to gain a competitive advantage in their industry. This could be through the unique use of a common technology or with a new disruptive technology that alters how the organization (and its’ customers) behave.

Your assignment is to:

1. Select one of the following:

a. A company and describe how they use technology as a source of competitive advantage

b. A disruptive technology and describe how it affected it’s industry

2. Complete an analysis report of your topic

Paper Requirements

• APA Format: http://owl.english.purdue.edu/owl/resource/560/01/

o Double-spaced with 1” margins

o References page mandatory with in-text citations

• 5 pages minimum

 

Business Technology Analysis Report

I. Introduction and Background

• Provide an industry analysis (recommend utilizing Porter’s Five Forces) including the industry’s major competitors

• Introduce the company you are reviewing and summarize the history of the business

II. Body of Paper - Technology

• Describe the technologies utilized by the company

• How are these technologies used to provide a competitive advantage (reference what defines a strategic or competitive advantage)

• How does this differ from the industry competitors

III. Analysis and Conclusion

• As technology changes can this company maintain its competitive advantage; if no, what are possible options for the company.

• Discuss any new potential technologies rising in the industry that could cause a new disruption

Disruptive Technology Analysis Report

I. Introduction and Background

• Provide an industry overview (recommend utilizing Porter’s Five Forces)

• Provide an overview of the major competitors prior to the entrance of the disruptor

• Introduce the disruptive technology, describe how the technology works and provide background on how the technology was developed

II. Body of Paper - Disruptor Entrance

• Explain the marketing strategy of the disruptive technology

• Compare and contrast how the technology was introduced and adopted by consumers as opposed to competitors

• Elaborate on the evolution of the disruptive technology’s life cycle

III. Conclusion – Post-Disruption Changes

• Considering Porter’s Five Forces, describe the how the industry has changed using supporting evidence and citations

• Discuss any new potential technologies rising in the industry that could cause a new disruption

Disruptive Technology Presentation

Presentation Format

• PowerPoint or Google Slides Presentation summarizing analysis report