Marketing
Lion
Project-part3M.docxIn the brand and product category you’ve chosen, go to two stores of different types and identify:
1. The brands of product offered as well as your brand – this will be your breadth/width
2. Within your brand, what varieties are offered at each store? This is your depth.
To do this you should likely take a photo.
Cookies store 1
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Oreos |
Pepperidge Farms |
Milka |
Etc. |
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Regular – 5 different package sizes |
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White choc. Covered – package of 12 oz and 24 oz |
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Choc. covered |
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Double stuffed |
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Etc. |
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Cookies store 2
Do the same thing
Compare and contrast. How are they similar/dissimilar. Any surprises to you? If one store has more depth and/or breadth, why do you think this is (one or two sentences)
For example:
Turkey Hill had quite a bit fewer varieties of Oreos than did Wegmans. There were also fewer lines of cookie brands at TH than Wegmans. I believe this is because of the difference in target markets. Wegmans is targeting people who are looking for choice, as well as a shopping experience, while Turkey Hill is targeting people who are looking for convenience and/or a quick snack
