assignment

Product:

In the brand and product category you’ve chosen, go to two stores of different types and identify:

1. The brands of product offered as well as your brand – this will be your breadth/width

2. Within your brand, what varieties are offered at each store? This is your depth.

To do this you should likely take a photo.

Cookies store 1

Oreos	Pepperidge Farms	Milka	Etc.
Regular – 5 different package sizes
White choc. Covered – package of 12 oz and 24 oz
Choc. covered
Double stuffed
Etc.

Cookies store 2

Do the same thing

Compare and contrast. How are they similar/dissimilar. Any surprises to you? If one store has more depth and/or breadth, why do you think this is (one or two sentences)

For example:

Turkey Hill had quite a bit fewer varieties of Oreos than did Wegmans. There were also fewer lines of cookie brands at TH than Wegmans. I believe this is because of the difference in target markets. Wegmans is targeting people who are looking for choice, as well as a shopping experience, while Turkey Hill is targeting people who are looking for convenience and/or a quick snack