Economic event research

profileharrymay19
Project-economy-event.docx

PROJECT OUTLINE - ASSIGNMENT SHEET

This document is issued at an appropriate time to clarify the requirements of major assessments.

Course Number BBAH4006 Course Title: Economics for Hospitality and the Tourism Industry

Program BBA Hospitality Lecturer

Assignment

Type

Semester

Project Assignment

Name

4 Hand-out date:

Economic evaluation of a

tourism project or event impact

Course Week 1

Campus / Learning Level

Bulle / 5 Hand-in date:

Course Week 7 (as per assessment map)

Overall Grade

Weighting %

50% Grade

Distribution

%

Hand-in

Place:

80% Group

20% Individual

TII (electronic copy) through

Academic Office (hard copy)

Assignment overview:

Students analyse and evaluate the economic impact of an event (or of a project) on a destination. The students’ research must be based on published sources. In-class oral presentation of the findings will be supported by use of Powerpoint.

Overall aim:

To complement the theory provided in class with an opportunity for practical application

Learning Outcomes and Transferable Skills

LO1 Apply basic economic models and theories used in the context of hospitality and tourism

LO2 Examine elements of tourist expenditure, tourism demand and their relationship to the structure and operation of the tourism system

LO3 Differentiate the economic impacts of tourism on destinations by taking into account social, environmental and political dimensions.

LO4 Interpret the role of governmental and other organisations in the management of tourism and its impacts

Resources Available:

Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012) Events management. Oxon, England: Routledge

(see Ch 14)

Bollo, A. (2013). Measuring museum impacts. Retrieved from the Emilia-Romagna website: http://online.ibc.regione.emilia-romagna.it/I/libri/pdf/LEM3rd-report-measuring-museum- impacts.pdf

Bowdin, G., Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Events management (3rd ed.).

Oxford, England: Butterworth-Heinemann.

Vanhove, N., (2018). The economics of tourism destinations (3rd ed.). Oxford, England: Routledge

Tasks, Organization and Grading:

This is a group project, which requires students to undertake research in order to develop their knowledge, cognitive and professional competencies related to economic impacts and destinations. The students will work in teams of 2; “Student A” will take responsibility for task 1; the same student will be in charge of uploading the project to Moodle and to submit the hard copy to the Academic Office. “Student B” will accountable for tasks 2, 3 and 4 (to be written on the “assignment front sheet”). The transferable skills (information literacy and communication) will be graded individually. The project will account for 50% of their final grade.

Word length of the report: 1800 words, plus the appendix, plus the powerpoint.

Structure or Task: Learning Descriptor

Title Page

 N/A

 Title – 10-12 words

 The names of the group members and next to each name, the word count of the tasks realized

by each group member

 Course name

 Date

 University name (ROEHAMPTON)

1. Introduction

In no more than 50 words, the event, the destination and the context of the event / project must be introduced

 Knowledge and

Understanding

Task 1 Students analyse the economic impact of an event / a project on a destination; they focus their research on the direct and indirect impacts. Impacts can be generated by visitors, capital expenditure, promoters, sponsors, etc; they can benefit hotels and other stakeholders. The economic issues related to events or new projects should also be considered, as part of contemporary debates.

At least one of the theories presented in Vanhove (2018) pp. 277-

306, in particular p.293-294, must be considered in this section; “Cost-benefit” (p.332-333) and “multiplier” (275-276) are the 2 most frequently used approaches to assess events.

The selected event can be a cultural, a sport, a special event or a business event. Mega events do not qualify for this project due to their complexity. Mega events are defined as exceeding 1 million visits and “their capital cost should be at least $500 million” (Marris as cited in Bowdin et al, 2011, p.21).

The selected project must be related to the attraction sector as defined in Vanhove (2018) p.11. or pp. 99-100; possible projects include new museums, leisure park openings, new natural parks, etc. but exclude accommodation projects.

The purpose of this section is not to calculate economic impacts but to identify and analyse the impacts (positive or negative) of events or of new projects on destinations; events and projects increase visitation to destinations and generate economic consequences.

Data can be found in the reports published by organizations such as universities, journals, consultancy firms, cities or “Destination management organizations”. At least one academic article must be used in this section of the report; this article does not have to be related to the selected event and can be used as a point of

comparison

 Knowledge and

Understanding

 Cognitive Skills

 Professional

Competencies

 Transferable Skills (Information literacy, Communication)

Task 2 Students analyse the characteristics of one specific  Knowledge and

demand that the event / project attracts. The type of demand can be determined by demographic (spending power), or motivational, or geographic or even psychographic criteria. The spending power of the selected demand must be interpreted

Understanding

 Cognitive Skills

 Professional

Competencies

 Transferable Skills

(Information literacy, Communication)

Task 3 Students evaluate the role of governmental organizations (Destination management organizations) or other local organizations (stakeholders like a hotel association) in the realization of the event / project

 Knowledge and

Understanding

 Cognitive Skills

 Professional

Competencies

 Transferable Skills

(Information literacy, Communication)

Task 4 Students take into account one non-economic dimension of the impacts generated by the event / project and propose ideas to minimize negative and optimize positive impacts based on the comparison with similar events / projects. At least one academic article must be used in this section of the report

 Knowledge and

Understanding

 Cognitive Skills

 Professional

Competencies

 Transferable

Skills(Information literacy, Communication)

Learning Descriptor Task Weight

Knowledge and Understanding Task All

30%

Cognitive Skills Task all

25%

Professional Competencies Task all

25%

Transferable Skills (see below) Task All

20%

FINAL GRADE 100%

Transferable skills; Information literacy. (e.g. research related Skills).

Written presentation: A structured report with references in APA style

is expected. A reference list including books, reports and articles (i.e. the references) must be included. The report should not merely paraphrase the selected sources. Two academic references (minimum) from peer reviewed articles or books, is requested. Additional sources (minimum 8) should be included in the reference list to demonstrate the extent of research.

Transferable skills; Communication. (e.g. written, graphical and oral, body language skills) . It is expected that during the oral presentation

(4’per person), both students will present a synthesis of his / her findings

to the class. Speakers should speak accurately (diction, vocabulary, and grammar); they are not allowed to read their presentation. The use of communication material (PowerPoint) is required (instructions given in class). In case of unjustified absence on the assigned day for the presentation, 10% of the grade of the project will be deducted.

ROEHAMPTON LEVEL 5 Grading Guidelines – (Semester 3 to 4).

Grade Learning Descriptor

80– 100% Excellent

70 – 79% Very Good

a) Knowledge: A clear and exact demonstration of knowledge and the critical understanding of the principles, concepts and techniques: all arguments carefully developed and clearly shown. Considered and effective use of literature beyond that supplied in the classroom.

b) Cognitive: Knowledge applied to show understanding. Apply knowledge and

understanding accurately to a range of issues, questions and problems. Apply establish techniques to critically evaluate and interpret the subject. Clear evidence of thinking and links to originality.

c) Professional Competencies: compare and use different approaches to

issues and problems. Shows engagement of ethical issues.

d) Transferable Skills: communicate information, arguments, and ideas effectively, use recognized literature, ICT, and planning; excellent report structure with APA presentation of figures, tables, references (in-text and list)

where appropriate. Evidence of originality and novelty present.

a) Knowledge: A sound grasp of the subject material, with some critical understanding and logical arguments shown. Reasonable evidence of wider study beyond the classroom.

b) Cognitive: Knowledge applied and used to interpret data. Some evidence of critical thinking.

c) Professional Competencies: some key skills developed and shown to help

address issues and problems. Although the range of approaches limited.

d) Transferable Skills: considered use of communication tools, literature, ICT,

and planning; well organized report; appropriate choice and APA presentation of figures and tables; clearly presented throughout.

50 – 69% a) Knowledge: Reasonable understanding of subject matter with some critical review, but some flaws and errors evident. Only limited evidence of wider

Pass study and use of literature information.

b) Cognitive: Knowledge used to interpret data with some knowledge application evident. But problems found in overall logic and argument.

Limited critical review.

c) Professional Competencies: Little evidence of key skill development in line with practical and/or professional problem solving.

d) Transferable Skills: considered use of communication tools, literature, ICT,

and planning; a generally clear report with acceptable format but some errors in APA style and/or omissions in presentation.

40 – 49% Fail

20-39% Fail

0 – 19% Fail

a) Knowledge: Limited understanding of the topic with a minimal critical application; considerable factual errors evident. Virtually no inclusion of literature information beyond lecture materials.

b) Cognitive: Knowledge used to describe, a limited application knowledge

shown. Limited evidence of argument and logical thinking.

c) Professional Competencies: Limited evidence of skills development in line

with practical or professional development or problem solving.

d) Transferable Skills: use of communication tools, ICT, and some planning; little attention given to the report structure; a very limited use of illustrative tables and figures. APA problems evident and serious flaws in presentation

shown.

a) Knowledge: Minimal understanding of the subject; serious factual errors evident.

b) Cognitive: Very limited argument or logic shown. Poor evidence of thought.

c) Professional Competencies: Poor evidence of skills development.

d) Transferable Skills: poor use of communication tools, literature, ICT, and planning; poorly structured report; disorganized, missing sections, minimal

presentation of supporting data.

a) Knowledge: Very poor coverage of material with little relevant information evident. Virtually no evidence of understanding. A few lines of relevant material or no material at all.

b) Cognitive: No argument or logic shown.

c) Professional Competencies: None shown

d) Transferable Skills: minimal attempt to provide a structured answer. Poor.

The qualitative criteria includes (based upon learning outcomes) consideration of

 The quality of the report/essay – use of sections, diagrams, figures, citation of references, neatness etc.

 Student knowledge of the subject; depth and quality of answer. Or ability to answer or

complete the task.

 Evidence of reading / study beyond the regurgitation of standard taught materials

 Shows level 4 competencies together with critical understanding, problem solving, application, and analysis.

 Common Assessment Methods: Short research based papers, integrated projects, case

studies, case study based examinations.

 A pass reflects a threshold level of achievement

Special Instructions:

The “word count” for each group member must be included on the standard ROEHAMPTON cover page; word count does not include the title, references and references / bibliography sections.

The hard copy must be completed by an annotated appendix of 4 pages max. One of the 4 pages must be taken from an academic source. The appendix must also include the print of the ppt slides.

The soft copy of the report must be submitted to turnitin with the reference list but without the appendix.

The ppt must be uploaded via moodle by clicking on the appropriate icon.

STATEMENT OF AUTHORSHIP

To ensure proper academic research and report writing techniques), each individual or group written project work should include the following statement, signed by all students involved in the project.

English version:

I confirm that this work is my own. Additionally, I confirm that no part of this coursework, except where clearly quoted and referenced, has been copied from material belonging to any other person e.g. from a book, handout, another student. I am aware that it is a breach of ROEHAMPTON regulations to copy the work of another without clear acknowledgement and that attempting to do so renders me liable to disciplinary procedures. To this effect, I have uploaded my work onto Turnitin and have ensured that I have made any relevant corrections to my work prior to submission. ”

DRAFT DOCUMENTS: (if you are authorized to use the drafting function)

You are allowed to upload as many drafts as you feel necessary before the final due date, as long as you leave a 24 hour gap between each upload to allow Turnitin to review the report.

It is your responsibility to check your own Originality Report and to ensure that you have removed any possible elements of plagiarism or bad practice (please refer to your APA pocket guide on how to reference correctly).

FINAL DOCUMENTS:

 You are required to formally submit projects electronically through Moodle and your project checked for similarities through Turnitin, otherwise the work will not be accepted and you will receive a zero. This is deemed to be the ROEHAMPTON’s recognized submission process and requirement for grading.

 You may be required to submit a hard copy of your work to the Academic Office (or other designated location stated on the Project Outline) also by the stated deadline.

7

 The final piece of work must be uploaded in enough time for the system to accept it on the due date. The system sometimes takes longer than normal to accept reports (from

30 min up to few hours). Please note that larger reports will upload more quickly if they are saved as a pdf file.

 Feedback and grades will be communicated through the online submission via Moodle.

 Referencing will be checked on your submission as Turnitin only checks similarities.

 Should you have difficulty using the system, you must contact your lecturer immediately (leaving this until the last minute is unacceptable). It is YOUR responsibility to upload your own work and last minute IT issues will not be considered as mitigation.

 You must not upload your work onto another person’s account. If this happens, your submission will not be assessed, leading to a zero.

 You are required to agree to the Turnitin usage policies when you first access the Turnitin website. Full information regarding the Turnitin service, including privacy, copyright and fair usage can be found on the Turnitin website at http://www.turnitin.com/static/footnote/usagepolicy.html .

10

Approval date: February 2018 Project outline template Effective date: February 2018 Template owner: Barbara Miller; Martin Senior Latest Revision: January 2018

Revision date: Page 11 of 11

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.