assignment

Product - Tony Little Footwear - Cheeks® Sandals 

https://www.cheeksforlife.com/ -

https://www.tonylittle.com/cheeks/

https://www.facebook.com/CheeksFootwear/   

Please present the following components of the Marketing Plan, which is your final project.

· SWOT Analysis

· Strengths and weaknesses of current marketing strategies

· Opportunities and threats: outside factors that can affect the future of the business

· Issues to be addressed: results of the SWOT analysis

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

APA Format using the book and two outside articles.