project

First, you will need to select a product or service to use throughout the course to create a marketing plan and a Word document outlining the company selected or created, as well as the product or service the company will be providing. In addition, this document must include:

· A team leader for the project

· Project timeline

· Set of tasks to complete the final project

Please present the following components of the Marketing Plan. This is the second milestone, in a series of milestones, that make up your final project. 

· Objectives

· Company mission: mission statement, definition of the business, and contribution of the unit and distinctive competence

· Financial objectives: return on investment, net profit, and cash flow

Marketing objectives: statement of what is to be achieved through marketing activities (for example, gains in market share, sales volume, profitability per unit, degree of product introduction, innovation); must be stated in measurable (for example, 10%) terms with a given time frame (for example, 24 months), and Please present the following components of the Marketing Plan, which is your final project.

· Marketing Analysis

· Markets/products overview: provide basics of the marketing plan and background about market segments

· Marketing macro-environment trends: technological, economic, political, and legal

· Competition situation: describe major competitors in terms of size, goals, products, marketing strategies, and any other relevant traits

· Distribution situation: facts and data on the products by channel and the changing importance of each channel (by value and bargaining power)

· internally consistent (for example, following launch of product)

Please present the following components of the Marketing Plan, which is your final project.

· SWOT Analysis

· Strengths and weaknesses of current marketing strategies

· Opportunities and threats: outside factors that can affect the future of the business

· Issues to be addressed: results of the SWOT analysis

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

Only use peer reviewed journal articles.