SWOT analysis

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Your team is a small investment bank, which has been engaged by a client to advise them. This is an important strategic client for your firm and it is essential for your team to impress them and obtain their business. The client is in the retail clothing industry globally (for men and women) and currently has a very successful online business (with no bricks and mortar operation). They have a risk-taking and innovative culture which has enabled them to survive in a highly competitive sector, but their existing brands have very low recognition in Australia. They target a 40-60 year-old demographic and in recent times have been doing very well due to a savvy media strategy and a strong online presence, mostly focused in European markets and more recently, in Asia. Your client would like to expand their operations to the Australian market and are looking at the potential purchase of Myer (which has recently experienced some difficulties). Your task is to analyse the Australian retail/department store industry as well as Myer itself and produce a business pitch and summary report which outlines how you suggest the client should expand their operations in Australia (either through a purchase of Myer, wholly, partly, or through other means). Be mindful that the client is interested in using their management experience in the retail sector to their advantage and is not interested in a passive investment.