Amazon's ratios and competitor as Ebay

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ProfitabilityvsRisk_EvaluationTemplate.docx

A. Profitability

Ratios:

1.

2.

3.

Historical

1. Determine the trend – Positive, Negative, NO trend

2. Determine the Magnitude- Amount of Change

3. Determine Forecast

Industry

1. Comparative Difference- higher, lower, same

2. Determine forecast

Peer

1. Comparative Difference- higher, lower, same

2. Determine Forecast

B. Risk

Ratios:

Liquidity

Solvency

1.

1.

2.

2.

3.

3.

Historical – Liquidity

Historical- Solvency

1. Determine the trend – Positive, Negative, NO trend

2. Determine the Magnitude- Amount of Change

3. Determine Forecast

Industry- Liquidity

Industry- Solvency

1. Comparative Difference- higher, lower, same

2. Determine forecast

Peer- Liquidity

Peer- Solvency

1. Comparative Difference- higher, lower, same

2. Determine Forecast