Direct marketing 2

DM211

2/18/20

Scratch & Grain baking, natural and organic baking kits. Homemade baking with individually packaged and labeled wholesome quality ingredients. Our business objective goals are to increase purchase frequency (in-store and digital) and expand the selling season, and our primary product object is natural and organic. Jessica Kaye, thirty-five years old white-collar professionals work for RooneyPartners, a PR firm in NYC. She has an annual income of around $120,000. She also has an advanced educational degree and a high degree of autonomy in work. She has a warm and happy family. She has two children, and both are currently in a private primary school. She lives on the upper west side of New York. She works from 9 am to 4 p,m and she believes in a healthy lifestyle. She gives herself an hour to work out after work every day. She loves going to the supermarket and buys healthy vegetables for salads at whole foods every day after her workout. She would like to see and research the ingredients of the foods because she wants to make sure her family lives in organic life.