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Case Study Potential Resolutions

There are missing elements in your paper. Be sure to carefully review the directions for the assignment and address each of the stated requirements. As an example, what are the suggested resolutions? You were to identify two, with a focus on the financial aspects. The reference requirements are also not met. Be sure to use a ragged right margin as required by APA 6.0.

Case Study Potential Resolutions

The paper discusses Purple Cloud, an organization that has been in existence for the last 10 and a half decades. The company has grown through several issues which have affected its growth and development, and decreased its competitive status. As a growing security firm, Purple Cloud has ABC-Tech as software to deal with security challenges the company faces at times. The software needs little upgrading and improvement, and because of its flexibility. The software increases the organization’s opportunity to become a major force in the industry. The paper discusses the economic issue of Purple Cloud, and focuses on the different strategies that Purple Cloud may pursue based on theory and research support.

Summary of the Economic Issues

Purple Cloud failed to keep up with changes that took place in the field of technology, and larger organizations took the company’s share in the industry, based on larger marketing budgets, and better expertise. The economic status of the United States’ markets has changed tremendously, and has experienced financial deregulation . Economic legislation has also continued to ease, and the situation has led to an exponential increase in mortgage lending. Unemployment is a major issue, and the rate of unemployment has influenced the aspect of organizations fearing the economy because of the instability of the financial industry. The mortgage industry could decline in the coming years, and the trend could lead to a halt of general buyer consumption. The housing bubble resulted in the loss of several billions of dollars, and the United States economy continues to show signs of technological decline.

Vision and Mission of Purple Cloud

Purple Cloud is an organization that provides online software protection products to consumers. The vision revolves around the safe movement for different applications operating in the market, and the organization’s focus includes efficiency, security, reliability, and teamwork.

The company believes in developing competitive pricing for their products to avoid the aspect of it dwindling. The general prices in the market are fluctuating at an alarming rate. The market also experiences security issues, such as cybercrime and general hacking. However, Purple Cloud strives to develop the best products, at affordable pricing, and may be accessed by consumers. The market is losing data at an alarming rate as a result of unauthorized access to systems. The situation has seen Purple Cloud using flexible systems, such as ABC-Tech. The market is also volatile due to factors, such as mixed trading. With the aspect of building a strong customer related service, Purple Cloud ensures it keeps track of its customers, and their activities through a real-time system. The market changes without any warning, a major factor that makes it hard for a company, such as Purple Cloud to operate well in its domains.

Purple Cloud has influenced its management to look forward when it comes to creating a better market for the product. Increasing market uncertainties have made it challenging for technological portfolios and the housing market to grow. As a security firm, the company has created a positive approach to initiate development in its different departments, and increase its capacity to grow in the market. The stock market is also uncertain, which affects the interest rates. Inflation is on the rise, a major factor that influences sales in the market.

The economic outlook of the company is slightly different for its business development. Management has to make the right strategies to allow the company fit the changing nature of the market. The insecurity level in the global market continues to create discord. The market is also at the state of unrest, a major factor that sparks economic challenges. Employing the right organizational structure influences Purple Cloud to define its strategic direction. The horizontal business and organizational structure of the company has made it possible to change its market position (Wachowicz, 2010). Purple Cloud continues to build quality products for the market throughout the global markets. The customer engagement approach developed by management has eliminated negative factors that limit growth in the company.

So, what are your two recommendations?

Conclusion

In relation to the above, it is evident that many problems are influencing the business of Purple Cloud in a negative manner. The geopolitical landscape is another major factor that influences the status quo. France and Britain have already joined the quest to eliminate their position in the European Union, affecting the economic growth of the European Union. Countries, such as Spain, Ireland, and France are uncertain about their economic outlook. However, countries like China and India are better targets for the development of the company. The above factors act as a negating factor for the global security status. However, through good marketing strategies, and the proper vision, mission, and values, the company has defined its developmental path. It has acquired the capacity to grow and beat the competition.

References

Wachowicz, T. (2010). Decision support in software supported negotiations. Journal of Business Economics and Management, 11(4), 576-597.

�Per APA, use a ragged right margin.

�Rewrite for clarity. Markets cannot experience, as they are not human. This is an example of anthropomorphism.

�A company is a single entity, so use “it” or “the company”

�Anthropomorphism

�Purple Cloud and its management are the same.

�Please refer to the deliverables for this assignment. One reference that is not within the last three years does not meet the criteria.