BUS402 WK3 Discussion Forum 1

thanks for your submission. Prior to introducing the SWOT analysis, your audience needs some background information about the company. Your work lacks a description of the company's history.  Your assessment of the financial performance and condition of the organization is brief and does not include any of the concepts covered in class or include any scholarly sources.  You provided a good analysis evaluation of the external environment and the organization's opportunities and threats. However, you are missing details about the internal aspect of the company and its strengths and weaknesses. A thorough evaluation of the results of the SWOT analysis requires an investigation of all four component.  Good work, you demonstrate your ability and skills to measure performance and recognize trends. However, you may want to analyze some performance indicators even more closely as there are some performance trends you may want to consider and look at more closely.  You used the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.