Business

1.Combine all their work in a cohesive PEST analysis (Political, Economic, Socio-Cultural, and Technological)

Did they include 16 separate variables (four for each part of PEST), for all four countries?

Did they write a synthesis tying all the parts together, explaining why these factors are important and what they mean given the chosen product.?

Didn't see the synthesis bringing the parts together.

2.Did they describe the strategies they considered, and complete a thoughtful 2-3 paragraph minimum write-up on the different factors that went into their international strategy?

No discussion of international strategy as mentioned in 14.4. Didn't talk about Transnational, meganational, multidomestic, etc.

3.Did they discuss potential entry strategies? Did their reasoning make sense for the mode(s) they highlighted?

In one sentence mentioned partnering with local companies.

4.Did they properly cite their sources for data?

Didn't cite sources of the technological "data."