Order 1368007: products and services

ProductsandServicesLESSON6.pdf

Home >Business & Finance homework help >Marketing homework help >Order 1368007: products and services

2.3 – Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 – Use networks to assist in the implementation of promotional activities

Networking:

How companies and teams within those organisations conduct relationships with targeted groups and use networks to assist with the tasks at hand are rapidly changing. Does the organisation have a strategy for networking with

company customer internal media and promotional professional social.

Strong and effective relationships with other targeted groups cover many areas such as:

comparing and assessing your marketing and promotional plans reviewing ideas in areas like design and print collateral engage with fellow groups to learn and build skills such as proposal writing

and advertising scripts. learn how governments work using government groups and relationships gather business intelligence.

Enhancing the positive image of the organisation:

When conducting relationships with targeted groups, you should maintain a positive image of your organisation is both a public relations skill and also a way in which you can gain respect for sharing information and learning from peers.

Respect that strong views of individuals always lead to a person making a conscious decision to share information. Using networks or groups to strengthen your own skills is asking for free service.

Other groups and networks also wish to maintain a competitive edge, so just joining a group or establishing relationships is not a one-way street.

It is very important that you represent your organisation in a positive way at all times.

Establishing and conducting business in a professional manner to gain both respect and confidence includes:

your attitude appearance the way you address people your overall level of professionalism.

Business networking is no different to personal networking like Facebook or Twitter in that its purpose it to connect with like-minded individuals and to openly discuss issues or areas of interest.

There are also well established groups and networks for business people like Rotary, Lions, etc, but the effort of having to meet face to face and on a regular basis is very unappealing to the young and modern manager.

Costs

Many business people contend that business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money.

Access

Computer access and open source information activity achieves the same outcome using online groups of like-minded businesspeople who recognise, create and act upon business opportunities together or individually. The action or end result is still a company decision.

Company / internal – do they embrace networking and do they promote within the company professional association membership? Almost every company providing goods or services has a professional body that meet at least annually and have training or other networking facilities for members.

Customers will often share networking experiences and provide access to groups. Especially if customers are purchasing goods and services of a nature that lean toward sporting, social, active and outgoing activities.

Media and promotional – many media outlets embrace cooperative networking in their field so that they too benefit from what the advertiser is achieving or not. Look to media frequently for opportunities to participate in forums, conferences, focus groups, study groups etc.

Professional – there are a host of web sites like LinkedIn who are designed to network and collaborate with other professionals.

Activity 2.2

1. Complete a range of options in the table below and explain your choices.

Choose an area

that would benefit from networking

Suggested network type

Explain your choices