Order 1368007: products and services

ProductsandServiceSLESSON2.pdf

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1.2 – Plan and schedule promotional activities according to the marketing needs of the organisation 1.3 – Determine overall promotional objectives in consultation with designated individuals and groups There are likely to be at least two major areas where consultation with individuals and groups to determine overall promotional objectives would be undertaken. These are internal communication and contractors and external groups. Other examples would be colleagues, committees, customers, external organisations, line management and supervisor

Colleagues • external organisations • line management • supervisor

Collaboration with colleagues, which can also include people not employed by your company, will be extremely helpful in guiding you to an informed decision. Collaboration is the basis of groups, focus groups, panels and other creative teams.

Committees are often defined as being a body that keeps minutes and wastes hours. Good committees are those who: • have a clearly defined purpose • are empowered to allow the members to achieve the purpose • take collective responsibility seriously

Once the promotion itself has been decided, the objective will be to make it successful and achieve the desired outcomes.

Customers: Like colleagues, collaboration with customers is a vital piece in determining the best approaches to any promotional objective. We have seen many examples elsewhere on surveys, feedback and other countless methods of approaching and analysing responses from customers.

Below is a list of likely internal and external tasks of consultation you would likely undertake.

Examples List:

Site Inspection

Venue – Contract signed

Deposit due

Final payment due

Invoices / Receipts Budget

VIP Speakers Accommodation

Sponsorship

Ticketing Methods Social Events

Printing/ Stationery

Name tags – Design

Registration Brochure Registration Mail out

Audio Visual

Banners / posters

Food & Beverage Transport / transfers

Gifts

Entertainment

Activity 1.3

1. Using the table below place the items in the EXAMPLES LIST in the section above into EXTERNAL or INTERNAL tasks

Internal Task External Task

2. List the EXTERNAL areas and detail the likely designated individuals and/or groups you would need to consult with?

External Suggested Designated Individuals/ Groups