Entrrepreneurship Paper

OMW is a mobile app-based bicycle rental company. We are eco-friendly since by using our service customers can reduce the use of gasoline and pollution. We also promote healthier life styles and establish a better city infrastructure.

Our competitive advantage is customers can return their bicycle wherever they intend comparing to other bike sharing companies. We show on our app where all our bikes are, and there is no hustle to park them at certain stations or bicycle racks. With the well-developed app, you can scan the QR code on the bike to easily rent them. Rent price is based on the time duration of your trip. After every single ride, you can check the details of your ride and find out how many miles you have traveled and how many calories you have burnt for that ride. This is a friendly feature for those exercisers. We would also advertise on busses and subway stations since those populations are our biggest potential target market. However, we are not their direct competition because we provide different services.

Developing a quick responding and skilled customer service is also one of our biggest goals. Customers can input their review for each ride and give us feedback of which ones of the bicycles need repairing or how we can change our service to make it more convenient for them in the future.