Product Offerings

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Compare product strategies of different companies with the same product category.

Does not describe product strategies of different companies with the same product category.

Describes product strategies of different companies with the same product category but does not compare them. 

Compares product strategies of different companies with the same product category. 

Compares product strategies of different companies with the same product category and evaluates their relative effectiveness. 

Compare distribution strategies of different companies with the same product category.

Does not describe distribution strategies of different companies with the same product category.

Describes distribution strategies of different companies with the same product category but does not compare them. 

Compares distribution strategies of different companies with the same product category.

Compares distribution strategies of different companies with the same product category and evaluates their relative effectiveness. 

Compare price strategies of different companies with the same product category.

Does not describe price strategies of different companies with the same product category.

Describes price strategies of different companies with the same product category but does not compare them. 

Compares price strategies of different companies with the same product category.

Compares price strategies of different companies with the same product category and evaluates their relative effectiveness. 

Compare promotion strategies of different companies with the same product category.

Does not describe promotion strategies of different companies with the same product category.

Describes promotion strategies of different companies with the same product category but does not compare them. 

Compares promotion strategies of different companies with the same product category.

Compares promotion strategies of different companies with the same product category and evaluates their relative effectiveness. 

Assess how an integrated marketing program contributes to a company's economic success.

Does not identify how an integrated marketing program contributes to a company's economic success.

Identifies ways an integrated marketing program can contribute to a company's economic success, but the significance for a specific company is unclear.

Assesses how an integrated marketing program contributes to a company's economic success. 

Assesses how an integrated marketing program contributes to a company's economic success and identifies opportunities for improvements to the marketing program that could improve the company’s economic success. 

Assess how an integrated marketing program of a competitor company contributes to the competitor's economic success.

Does not identify how integrated marketing program of a competitor contributes to the competitor's economic success.

Identifies ways an integrated marketing program of a competitor can contribute to the competitor's economic success, but the significance for a specific company is unclear.

Assesses how an integrated marketing program of a competitor company contributes to the competitor's economic success.

Assesses how an integrated marketing program of a competitor company contributes to the competitor's economic success and identifies opportunities for improvements to the marketing program that could improve the competitor’s economic success.