Product Life Cycle

Assignment Steps

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

· Select a product strategy.

· Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).

· Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.

· Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

· Address three elements of the following Product and Promotion List:

· Integrated marketing communication

· Advertising strategy/objectives

· Push and pull

· Media strategy

· Advertising execution                     

· Direct marketing

· Public relations/strategies

· Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.