PRODUCT LIFECYCLE

3/30/2018 Product Lifecycle Scoring Guide

https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3030/170700/Scoring_Guides/u04a1_scoring_guide.html 1/1

Product Lifecycle Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Identify marketing tactics related to product at each stage of the product lifecycle.

Does not identify marketing tactics related to product.

Identifies marketing tactics related to product but does not address different stages of the product lifecycle.

Identifies marketing tactics related to product at each stage of the product lifecycle.

Identifies marketing tactics related to product that have the potential for real- world application at each stage of a product lifecycle.

Identify marketing tactics related to price at each stage of the product lifecycle.

Does not identify marketing tactics related to price.

Identifies marketing tactics related to price but does not address different stages of the product lifecycle.

Identifies marketing tactics related to price at each stage of the product lifecycle.

Identifies marketing tactics related to price that have the potential for real-world application at each stage of a product lifecycle.

Identify marketing tactics related to place at each stage of the product lifecycle.

Does not identify marketing tactics related to place.

Identifies marketing tactics related to place but does not address different stages of the product lifecycle.

Identifies marketing tactics related to place at each stage of the product lifecycle.

Identifies marketing tactics related to place that have the potential for real-world application at each stage of a product lifecycle.

Identify marketing tactics related to promotion at each stage of the product lifecycle.

Does not identify marketing tactics related to promotion.

Identifies marketing tactics related to promotion but does not address different stages of the product lifecycle.

Identifies marketing tactics related to promotion at each stage of the product lifecycle.

Identifies marketing tactics related to promotion that have the potential for real- world application at each stage of a product lifecycle.