Discussion and Response Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

 1.  Students must develop a brand new product or service idea. (do not copy from the internet be original)

A. Additionally describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

(Students must use academically reviewed articles only). Wikipedia and other internet articles will not be accepted. Professor will check originality of all posts with Turnitin plagiarism checker).

Use full APA throughout (use in-text citations and a APA reference list).

Read and respond to at least two (2) of your classmates' posts 150 words minimum. In your response to your classmates, consider comparing your articles to those of your classmates. Research from academic articles must be included in your responses to classmates post.

Below are additional suggestions on how to respond to your classmates’ discussions:

· Ask a probing question, substantiated with additional background information, evidence or research.

· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

· Offer and support an alternative perspective using readings from the classroom or from your own research.

· Validate an idea with your own experience and additional research.

· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

· Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.